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題名:以顧客關係管理的觀點探討電子圖書館的讀者服務
書刊名:國家圖書館館刊
作者:王美玉 引用關係黃美玉
作者(外文):Wang, Mei-yuHuang, Mei-yu
出版日期:2003
卷期:92:1
頁次:頁155-168
主題關鍵詞:客戶關係管理服務品質資料倉儲CRMService qualityData warehouse
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:37
     今日圖書館為因應「資訊時代」而轉變的同時,其「客戶」的需求、期望甚至資訊求行為也隨之改變。而「電子圖書館」由於不同於一般傳統「實體圖書館」,其服務方式、內容都大異於傳統圖書館。為了更確實掌握在「電子化時代」下「客戶」因變而產生的變遷,「顧客關係管理」的引進或可提升電子圖書館與「客戶」間關係的經營和服務品質。本文即針對電子圖書館的讀者服務,於導入「顧客關係管理」概念與系統時,可能帶來之問題以及衝擊做探討。
     The advent of information technology has been revolutionizing the features of library services over the past decades, and simultaneously changes the needs, expectations and information seeking behaviors of their 'clients'. Since CRM has been widely acknowledged in recent years to be an efficient means for improving customer relationships, the article investigates the possibilities for electronic libraries to adopt the CRM concepts and systems in order to enhance their reader services quality. The problems and impacts when introducing and implementing CRM are also examined.
期刊論文
1.林明宏(20010100)。廿一世紀資訊中心:數位圖書館。書苑,47,34-44。  延伸查詢new window
2.(1999)。顧客服務的最佳做法。EMBA世界經理文摘,155,92。  延伸查詢new window
3.廖志德(1999)。互動時代的客戶關係管理。能力雜誌,524,24。  延伸查詢new window
4.賴忠勤(2002)。電子商務技術與架構對圖書館之影響應用。書苑,51,56。  延伸查詢new window
5.(2001)。邁向顧客關係管理的時代。EMBA世界經理文摘,180,86。  延伸查詢new window
6.Rowley, J. E.(2002)。ECRM through your Website。Library and Information Update,1,44-45。  new window
7.劉嘉(2000)。網絡環境下的圖書館。圖書與資訊學刊,33,81-95。new window  延伸查詢new window
8.Hoag, Tara J.、Cichanowicz, E. M.(2001)。Going Prime Time With Live Chat Reference。Computers in Libraries,21,40-44。  new window
9.Flagg, Gordon(2001)。Libraries Launch 24/7 E-Reference Services。American Libraries,32,16-17。  new window
10.Moyo, Lesley Mutinta(2002)。Reference Anytime Anywhere: Towards Virtual Reference Services at Penn State。The Electronic Library: the International Journal for Minicomputer,Microcomputer, and Software Applications in Libraries,20,22。  new window
11.Young, Courtney L.、Diaz, Karen R.(1999)。E-reference: Incorporating Electronic Publications into Reference。Library Hi Tech,17,55-62。  new window
12.(2001)。線上學習。eBusiness Executive Report,19。  延伸查詢new window
13.周宏明(2002)。藉由銀行資料倉儲機制建構以顧客為中心的經營模式。eBusiness Executive Report,30。  延伸查詢new window
14.Colon, Ginger(1997)。What the ! @#!*?!! is Data Warehouse?。Sale and Marketing Management,149(4),41-48。  new window
15.Keating, John J., III、Hafner, Arthur W.(2002)。Supporting Individual Library Patrons with Information Technologies: Emerging One-to-One Library Services on the College or University Campus。Journal of Academic Librarianship,28(6),426-429。  new window
16.洪廣禮(1999)。廿一世紀的客戶關係管理。通訊雜誌,72,89。  延伸查詢new window
會議論文
1.卓玉聰(1999)。網際網路上之圖書館參考諮詢服務。臺北。  延伸查詢new window
圖書
1.汪冰(1997)。電子圖書館理論與實踐研究。電子圖書館理論與實踐研究。北京。  延伸查詢new window
2.勤業管理顧問公司、許史金(2001)。知識管理推行實務。商周出版社。  延伸查詢new window
3.謝清佳、吳琮璠(2000)。資訊管理:理論與實務。臺北:智勝文化事業有限公司。  延伸查詢new window
其他
1.楊熔。讓知識管理走進圖書館。  延伸查詢new window
2.Carman, Ben,Lather, Jason。CRM: Customer Relationship Management。  new window
3.陳怡文。顧客關係管理對服務品質之影響。  延伸查詢new window
4.產業分析。  延伸查詢new window
5.何淑熏,黃志仁。網際網路行銷的改革性行銷模式。  延伸查詢new window
 
 
 
 
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