| 期刊論文1. | Grewal, Dhruv、Marmorstein, Howard、Sharma, Arun(1996)。Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size。Journal of Consumer Research,23(2),148-155。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Chandrashekaran, R.(2001)。The Implications of Individual Differences in Reference Price Utilization for Designing Effective Price Communications。Journal of Business Research,53(2),85-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Lichtenstein, Donald、Bearden, W.(1989)。Contextual Influence on Perceptions of Merchant- Supplied Reference Prices。Journal of Consumer Research,16(1),55-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Lee, Zoonky、Gosain, Sanjay(2002)。A Longitudinal Price Comparison for Music CDs in Electronic and Brick-and-Mortar Markets: Pricing Strategies in Emergent Electronic Commerce。Journal of Business Strategies,19(1),55-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Compeau, Larry D.、Grewal, Dhruv(1998)。Comparative Price Advertising: An Integrative Review。Journal of Public Policy & Marketing,17(2),257-273。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Della Bitta, A. J.、Monroe, Kent B.、McGinnis, J. M.(1981)。Consumer perceptions of comparative price advertisement。Journal of Marketing Research,18,416-427。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Duglin, S.(19960908)。The internet changes the way we Live。Information Today,13(9),48-49。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Janal, D.(1996)。Create a presence。Credit Union Management,19(9),42-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Alford, Bruce、Engelland, Brian(2000)。Advertised reference price effects on consumer price estimates, value perception, and search intention。Journal of Business Research,48(2),93-100。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Baker, W.、Marn, M.、Zawada, C.(2001)。Price smarter on the net。Harvard Business Review,2001(Feb.),122-127。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perceptions。Journal of Business Research,25(3),251-262。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | 林建煌、王旭民(19960700)。參考價格之合理性與建構方式對消費者價格認知的影響。管理科學學報,13(2),305-330。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Biswas, A.、Blair, E. A.(1991)。Contextual Effects of Reference Prices in Retail Advertisement。Journal of Marketing,55,1-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Crockett, Roger(20010903)。Let the Buyer Compare。Business Week,3747,EB10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Federal Trade Commission(1986)。FTC Guides against Deceptive Pricing。Code of Federal Regulations,233,26-30。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Monroe, Kent、Chapman, J.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14,193-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Ray, Alastair(20010503)。How to Encourage Internet Shopping。Marketing,41-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Rock, Justin(20010226)。Internet Pricing Proves to be More Difficult than Expected。Weekly Corporate Growth,11189-11200。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Sinha, Indrajit(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Slofstra, M.(1996)。Internet Leaving Customers Satisfied: Survey。Computing Canada,22(18),34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Srivastava, Joydeep、Lurie, Nicholas(20010928)。A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28,296-307。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Tang, Fang-Fang、Xing, Xiaolin(2001)。Will the Growth of Multi-Channel Retailing Diminish the Pricing Efficiency of the Web。Journal of Retailing,77,319-333。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Goldberg, Pinelopi K.、Verboven, Frank(2001)。The Evolution of Price Dispersion in the European Car Market。Review of Economic Studies,68(4),811-848。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, R.(1998)。The Effects of Price-Comparison Advertising on Buyers' Percepticms of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Urbany, J. E.、Dickson, P. R.、Wilkie, W. L.(1989)。Buyer Uncertainty and Information Search。Journal of Consumer Research,16(2),208-215。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | 張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。 延伸查詢![new window](/gs32/images/newin.png) | 30. | Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Smith, M. D.、Bailey, J.、Brynjolfsson, E.(1999)。Understanding Digital Markets: Review and Assessment。Cambridge, MA:Massachusetts Institute of Technology。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Clay, K.、Krishnan, R.、Fernandes, D.(1999)。Retail Strategies on the Web: Price and Non-Price Competition in the Online Book Industry。Camegie-Mellon University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Balasubramanian, Sridar(1997)。Two essays in Direct Marketing(博士論文)。Yale University,New Haven, CT。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Sherif, M.、Hovland, C. E.(1964)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。New Haven, CT:Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Strader, Troy(1997)。The Impact of Electronic Commerce on Consumer and Organizational Costs。College of Commerce and Business Admin., Univ. of Illinois at Urbana Champaign。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | Ernst & Young(2000)。Global Online Retailing--An Ernst & Young Special Report,Stores。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Hamilton, David(20010212)。E-Commerce (A Special Report): Overview--The Price Isn't Right: Internet Pricing Has Turned out to be a lot Trickier than Retailers Expected。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Winer, Russell(1988)。Behavioral perspectives on pricing: buyers' subjective perceptions of price revisited。Issues in Pricing: Theory Research。Lexington, MA:Lexington。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Jacoby, Jacob、Olson, Jerry(1977)。Consumer Responses to Price: An Attitudinal Information Processing Perspective。Moving Ahead with Attitude Research。Chicago:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |