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題名:消費者對網路價格與廣告參考價格資訊的認知與反應之探討
書刊名:長榮大學學報
作者:李元恕
作者(外文):Lee, Yuan-shuh
出版日期:2003
卷期:7:1
頁次:頁23-37
主題關鍵詞:網路行銷價格認知價格離散性廣告參考價格網路訂價策略Internet marketingPrice perceptionPrice dispersionAdvertised reference priceInternet pricing strategy
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:26
期刊論文
1.Grewal, Dhruv、Marmorstein, Howard、Sharma, Arun(1996)。Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size。Journal of Consumer Research,23(2),148-155。  new window
2.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。  new window
3.Chandrashekaran, R.(2001)。The Implications of Individual Differences in Reference Price Utilization for Designing Effective Price Communications。Journal of Business Research,53(2),85-91。  new window
4.Lichtenstein, Donald、Bearden, W.(1989)。Contextual Influence on Perceptions of Merchant- Supplied Reference Prices。Journal of Consumer Research,16(1),55-66。  new window
5.Lee, Zoonky、Gosain, Sanjay(2002)。A Longitudinal Price Comparison for Music CDs in Electronic and Brick-and-Mortar Markets: Pricing Strategies in Emergent Electronic Commerce。Journal of Business Strategies,19(1),55-71。  new window
6.Compeau, Larry D.、Grewal, Dhruv(1998)。Comparative Price Advertising: An Integrative Review。Journal of Public Policy & Marketing,17(2),257-273。  new window
7.Della Bitta, A. J.、Monroe, Kent B.、McGinnis, J. M.(1981)。Consumer perceptions of comparative price advertisement。Journal of Marketing Research,18,416-427。  new window
8.Duglin, S.(19960908)。The internet changes the way we Live。Information Today,13(9),48-49。  new window
9.Janal, D.(1996)。Create a presence。Credit Union Management,19(9),42-45。  new window
10.Alford, Bruce、Engelland, Brian(2000)。Advertised reference price effects on consumer price estimates, value perception, and search intention。Journal of Business Research,48(2),93-100。  new window
11.Baker, W.、Marn, M.、Zawada, C.(2001)。Price smarter on the net。Harvard Business Review,2001(Feb.),122-127。  new window
12.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perceptions。Journal of Business Research,25(3),251-262。  new window
13.林建煌、王旭民(19960700)。參考價格之合理性與建構方式對消費者價格認知的影響。管理科學學報,13(2),305-330。  延伸查詢new window
14.Biswas, A.、Blair, E. A.(1991)。Contextual Effects of Reference Prices in Retail Advertisement。Journal of Marketing,55,1-12。  new window
15.Crockett, Roger(20010903)。Let the Buyer Compare。Business Week,3747,EB10。  new window
16.Federal Trade Commission(1986)。FTC Guides against Deceptive Pricing。Code of Federal Regulations,233,26-30。  new window
17.Monroe, Kent、Chapman, J.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14,193-197。  new window
18.Ray, Alastair(20010503)。How to Encourage Internet Shopping。Marketing,41-42。  new window
19.Rock, Justin(20010226)。Internet Pricing Proves to be More Difficult than Expected。Weekly Corporate Growth,11189-11200。  new window
20.Sinha, Indrajit(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-50。  new window
21.Slofstra, M.(1996)。Internet Leaving Customers Satisfied: Survey。Computing Canada,22(18),34。  new window
22.Srivastava, Joydeep、Lurie, Nicholas(20010928)。A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28,296-307。  new window
23.Tang, Fang-Fang、Xing, Xiaolin(2001)。Will the Growth of Multi-Channel Retailing Diminish the Pricing Efficiency of the Web。Journal of Retailing,77,319-333。  new window
24.Goldberg, Pinelopi K.、Verboven, Frank(2001)。The Evolution of Price Dispersion in the European Car Market。Review of Economic Studies,68(4),811-848。  new window
25.Grewal, Dhruv、Monroe, Kent B.、Krishnan, R.(1998)。The Effects of Price-Comparison Advertising on Buyers' Percepticms of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
26.Urbany, J. E.、Dickson, P. R.、Wilkie, W. L.(1989)。Buyer Uncertainty and Information Search。Journal of Consumer Research,16(2),208-215。  new window
27.Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。  new window
28.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
29.張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。new window  延伸查詢new window
30.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。  new window
31.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
32.Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。  new window
研究報告
1.Smith, M. D.、Bailey, J.、Brynjolfsson, E.(1999)。Understanding Digital Markets: Review and Assessment。Cambridge, MA:Massachusetts Institute of Technology。  new window
2.Clay, K.、Krishnan, R.、Fernandes, D.(1999)。Retail Strategies on the Web: Price and Non-Price Competition in the Online Book Industry。Camegie-Mellon University。  new window
學位論文
1.Balasubramanian, Sridar(1997)。Two essays in Direct Marketing(博士論文)。Yale University,New Haven, CT。  new window
圖書
1.Sherif, M.、Hovland, C. E.(1964)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。New Haven, CT:Yale University Press。  new window
2.Strader, Troy(1997)。The Impact of Electronic Commerce on Consumer and Organizational Costs。College of Commerce and Business Admin., Univ. of Illinois at Urbana Champaign。  new window
3.Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。  new window
單篇論文
1.Ernst & Young(2000)。Global Online Retailing--An Ernst & Young Special Report,Stores。  new window
其他
1.Hamilton, David(20010212)。E-Commerce (A Special Report): Overview--The Price Isn't Right: Internet Pricing Has Turned out to be a lot Trickier than Retailers Expected。  new window
圖書論文
1.Winer, Russell(1988)。Behavioral perspectives on pricing: buyers' subjective perceptions of price revisited。Issues in Pricing: Theory Research。Lexington, MA:Lexington。  new window
2.Jacoby, Jacob、Olson, Jerry(1977)。Consumer Responses to Price: An Attitudinal Information Processing Perspective。Moving Ahead with Attitude Research。Chicago:American Marketing Association。  new window
 
 
 
 
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