| 期刊論文| 1. | Kwak, Hyokjin、Fox, Richard J.、Zinkhan, George M.(2002)。What Products Can Be Successfully Promoted and Sold via the Internet?。Journal of Advertising Research，42(1)，23-38。   | | 2. | Newhagen, John E.、Rafaeli, Sheizaf(1996)。Why communication researchers should study the Internet: A dialogue。Journal of Communication，46(1)，4-13。 | | 3. | Zhu, Jonathan J. H.、He, Zhou(2002)。Perceived characteristics, perceived needs, and perceived popularity: Adoption and use of the Internet in China。Communication Research，29(4)，466-495。 | 圖書| 1. | Cutlip, S. M.、Center, A. H.、Broom, G. M.(2000)。Effective public relations。Upper Saddle River, NJ：Prentice Hall。 | | 2. | 張在山(2000)。公共關係學。台北：五南圖書出版公司。 延伸查詢 | | 3. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。 | | 4. | 孫秀蕙(2000)。公共關係：理論、策略與研究實例。台北：正中。 延伸查詢 | | 5. | Grunig, J. E.、Hunt, T.(1984)。Managing Public Relations。New York, NY：CBS College Publishing：Holt, Rinehart & Winston。 | | 6. | 邱皓政(1999)。量化研究與統計分析。台北：五南圖書。 延伸查詢 | 其他| 1. | Abdul-Gader, A.(1996)。The impact of user satisfaction on computer-mediated communication acceptance: A causal path model。 | | 2. | Botan, C.(1993)。A human nature approach to image and ethics in international public relations。 | | 3. | Chen, L.(2002)。Perceptions of intercultural interaction and communication satisfaction: A study on initial encounters。 | | 4. | Liu, C.(1997)。Internet communication: An examination of its effects on communication satisfaction and organizational credibility。 | | 5. | Dozier, D. M., Grunig, L. A., & Grunig, J. E.(1995)。Manager guide to effective in public relations and communication management。 | | 6. | Garton, L, & Wellman, B.(1995)。Socialimpacts of electronic mail in organizations: A review of the research literature。 | | 7. | Grunig, J. E.(2001)。Building relationships with publics。 | | 8. | Grunig, J. E.(1984)。Organizations, environments, and models of public relations。 | | 9. | Grunig, J. E., & Grunig, L. A.(1992)。Models of public relations and communication。 | | 10. | Hof, R. D., Browder, S., & Elstrom, P.(1997)。Internet communities。 | | 11. | L’Etang, J.(1994)。Public relations and corporate social responsibility: Some issues arising。 | | 12. | Levinson, J. C., & Rubin, R.(1995)。Guerrilla marketing online: The entrepreneur’s guide to earning profit on the Internet。 | | 13. | Marken, G. A.(2002)。The challenges of international relations in an Internet world。 | | 14. | Ritzenthaler, G., & Ostroff, D. H.(1996)。The Web and corporate communication: Potential and Pitfalls。 | | 15. | Zimmerman, A. B.(1995)。The Internet: Do you have a strategy?。 | |