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題名:廣告效果展現:資訊處理與意義解釋二模式之初探
書刊名:廣告學研究
作者:戚栩僊 引用關係
作者(外文):Chi, Hsu-hsien
出版日期:2003
卷期:20
頁次:頁77-95
主題關鍵詞:廣告效果效果展現資訊處理模式意義解釋模式Advertising effectivenessEnactment of effectivenessInformation-based modelMeaning-based model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:10
  • 點閱點閱:80
Other
1.Hung, K.(2001)。Framing meaning perceptions with music: The case of teaser ads。  new window
2.Parker, B. J.(1998)。Exploring life themes and myths in alcohol advertisements through a meaning-based model of advertising experiences。  new window
期刊論文
1.Barry, T. E.、Howard, D. J.(1990)。A review and critique of the hierarchy of effects in advertising。International Journal of Advertising,9(2),121-135。  new window
2.Hung, K.(2000)。Narrative music in congruent and incongruent TV advertising。Journal of Advertising,29(1),25-34。  new window
3.Scott, L. M.(1990)。Understanding jingles and needledrop: A rhetorical approach to music in advertising。Journal of Consumer Research,17(2),223-236。  new window
4.Mick, D.、Gland Buhl, C.(1992)。A Meaning-Based Model of Advertising Experiences。Journal of Consumer Research,19,317-338。  new window
5.McCracken, G.(1987)。Advertising: Meaning or information?。Advances in Consumer Research,14(1),121-124。  new window
6.Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1989)。Putting Consumer Experience back into Consumer Research: The Philosophy and Method of Existential Phenomenology。Journal of Consumer Research,16(2),133-146。  new window
7.Edell, J. A.、Burke, M. C.(1987)。The power of feelings in understanding advertising effects。Journal of Consumer Research,14(3),421-433。  new window
8.McCracken, Grant C.(1986)。Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods。Journal of Consumer Research,13(1),71-84。  new window
9.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
10.Scott, L.(1994)。The bridge from text to mind: adapting reader-response theory to consumer research。Journal of Consumer Research,21,461-480。  new window
11.Scott, Linda M.(1994)。Images in Advertising: The Need for a Theory of Visual Rhetoric。Journal of Consumer Research,21(2),252-273。  new window
12.Wright, Peter(198009)。Message-evoked Thoughts: Persuasion Research Using Thought Verbalizations。Journal of Consumer Research,7,151-175。  new window
13.Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research,10(1),53-62。  new window
14.Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。  new window
15.Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1990)。The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women。Journal of Consumer Research,17(3),346-361。  new window
16.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
17.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
18.陳儒修、高玉芳(19941200)。我美故我在:論美體工程、女性身體、與女性主義。傳播文化,3,193+195-208。new window  延伸查詢new window
19.Levy, S. J.(1959)。Symbols for Sale。Harvard Business Review,37(4),117-124。  new window
會議論文
1.McGuire, M. J.(1969)。An information-processing model of advertising effectiveness。Chicago, USA:The University of Chicago。3。  new window
學位論文
1.劉慧雯(1998)。電視廣告「效果」再探:語言遊戲的觀點(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。  new window
2.Leiss, William、Kline, Stephen、Jhally, Sut(1990)。Social Communication in Advertising: Persons, Products and Images of Well-being。Scarborough, Ontario:Nelson Canada。  new window
其他
1.袁世珮(20030218)。有卡萬事足廣告很洗腦。  延伸查詢new window
2.Arens, W. F. and C. L. Bovee(1994)。Contemporary Advertising。  new window
3.Batra, R., J. G. Myers, and D. A. Aaker(1996)。Advertising Management。  new window
4.Cook, W. A. and A. J. Kover(1997)。Research and the meaning of advertising effectiveness: Mutual misunderstandings。  new window
5.Edell, J. A. and M. C. Burke(1989)。The impact of feelings on ad-based affect and cognition。  new window
6.Friedmann, R. and M. R. Zimmer(1988)。The role of psychological meaning in advertising。  new window
7.Gregan-Paxton, J. and B. Locken(1997)。Understanding consumer memory for ads: A process view。  new window
8.Grier, S. A. and A. M. Brumbaugh(1999)。Noticing cultural differences: Ad meanings created by target and non-target markets。  new window
9.Lannon, Judie and Peter Cooper(1983)。Humanistic advertising: A holistic cultural perspective。  new window
10.Law, S. and S. A. Hawkins(1997)。Advertising repetition and consumer beliefs: The role of source memory。  new window
11.Levy, S. J.(1986)。Meanings in advertising stimuli。  new window
12.McQuarrie, E. F. and D. G. Mick(1999)。Visual rhetoric in advertising: Textinterpretive, experimental, and reader-response analyses。  new window
13.Mick, D. G.(1992)。Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory。  new window
14.Mick, D. G.(1986)。Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance。  new window
15.Percy, L. and J. R. Rossiter(1992)。Advertising stimulus effects: A review。  new window
16.Petty, R. E. and M. Ostrom, and T. C. Brock(1981)。Cognitive Responses in Persuasion。  new window
17.Pollay, R. W., S. Siddarth, M. Siegel, and A. Haddix(1996)。The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993。  new window
18.Shavitt, S. and T. C. Brock(1990)。Delayed recall of copytest responses: The temporal stability of listed thoughts。  new window
19.Thompson, C. J., W. B. Locander, and H. R. Pollio(1994)。The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie consumers’ expressed meanings。  new window
20.Thorson, E.(1990)。Consumer processing of advertising。  new window
21.Thorson, E.(1997)。Comments。  new window
22.Thorson, E., A. Chi and C. Leavitt(1992)。Attention, memory, attitudes, and conation: A test of the advertising hierarchy。  new window
23.Wright-Isak, C., R. J. Faber, and L. R. Horner(1997)。Comprehensive measurement of advertising effectiveness: Notes from the marketplace。  new window
圖書論文
1.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
 
 
 
 
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