| Other1. | Hung, K.(2001)。Framing meaning perceptions with music: The case of teaser ads。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Parker, B. J.(1998)。Exploring life themes and myths in alcohol advertisements through a meaning-based model of advertising experiences。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 期刊論文1. | Barry, T. E.、Howard, D. J.(1990)。A review and critique of the hierarchy of effects in advertising。International Journal of Advertising,9(2),121-135。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hung, K.(2000)。Narrative music in congruent and incongruent TV advertising。Journal of Advertising,29(1),25-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Scott, L. M.(1990)。Understanding jingles and needledrop: A rhetorical approach to music in advertising。Journal of Consumer Research,17(2),223-236。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Mick, D.、Gland Buhl, C.(1992)。A Meaning-Based Model of Advertising Experiences。Journal of Consumer Research,19,317-338。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | McCracken, G.(1987)。Advertising: Meaning or information?。Advances in Consumer Research,14(1),121-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1989)。Putting Consumer Experience back into Consumer Research: The Philosophy and Method of Existential Phenomenology。Journal of Consumer Research,16(2),133-146。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Edell, J. A.、Burke, M. C.(1987)。The power of feelings in understanding advertising effects。Journal of Consumer Research,14(3),421-433。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | McCracken, Grant C.(1986)。Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods。Journal of Consumer Research,13(1),71-84。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Scott, L.(1994)。The bridge from text to mind: adapting reader-response theory to consumer research。Journal of Consumer Research,21,461-480。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Scott, Linda M.(1994)。Images in Advertising: The Need for a Theory of Visual Rhetoric。Journal of Consumer Research,21(2),252-273。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Wright, Peter(198009)。Message-evoked Thoughts: Persuasion Research Using Thought Verbalizations。Journal of Consumer Research,7,151-175。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research,10(1),53-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1990)。The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women。Journal of Consumer Research,17(3),346-361。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | 陳儒修、高玉芳(19941200)。我美故我在:論美體工程、女性身體、與女性主義。傳播文化,3,193+195-208。 延伸查詢![new window](/gs32/images/newin.png) | 19. | Levy, S. J.(1959)。Symbols for Sale。Harvard Business Review,37(4),117-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | McGuire, M. J.(1969)。An information-processing model of advertising effectiveness。Chicago, USA:The University of Chicago。3。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 劉慧雯(1998)。電視廣告「效果」再探:語言遊戲的觀點(碩士論文)。國立政治大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Leiss, William、Kline, Stephen、Jhally, Sut(1990)。Social Communication in Advertising: Persons, Products and Images of Well-being。Scarborough, Ontario:Nelson Canada。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 袁世珮(20030218)。有卡萬事足廣告很洗腦。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Arens, W. F. and C. L. Bovee(1994)。Contemporary Advertising。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Batra, R., J. G. Myers, and D. A. Aaker(1996)。Advertising Management。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Cook, W. A. and A. J. Kover(1997)。Research and the meaning of advertising effectiveness: Mutual misunderstandings。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Edell, J. A. and M. C. Burke(1989)。The impact of feelings on ad-based affect and cognition。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Friedmann, R. and M. R. Zimmer(1988)。The role of psychological meaning in advertising。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Gregan-Paxton, J. and B. Locken(1997)。Understanding consumer memory for ads: A process view。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Grier, S. A. and A. M. Brumbaugh(1999)。Noticing cultural differences: Ad meanings created by target and non-target markets。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Lannon, Judie and Peter Cooper(1983)。Humanistic advertising: A holistic cultural perspective。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Law, S. and S. A. Hawkins(1997)。Advertising repetition and consumer beliefs: The role of source memory。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Levy, S. J.(1986)。Meanings in advertising stimuli。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | McQuarrie, E. F. and D. G. Mick(1999)。Visual rhetoric in advertising: Textinterpretive, experimental, and reader-response analyses。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Mick, D. G.(1992)。Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Mick, D. G.(1986)。Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Percy, L. and J. R. Rossiter(1992)。Advertising stimulus effects: A review。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Petty, R. E. and M. Ostrom, and T. C. Brock(1981)。Cognitive Responses in Persuasion。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Pollay, R. W., S. Siddarth, M. Siegel, and A. Haddix(1996)。The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Shavitt, S. and T. C. Brock(1990)。Delayed recall of copytest responses: The temporal stability of listed thoughts。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Thompson, C. J., W. B. Locander, and H. R. Pollio(1994)。The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie consumers’ expressed meanings。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Thorson, E.(1990)。Consumer processing of advertising。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Thorson, E.(1997)。Comments。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Thorson, E., A. Chi and C. Leavitt(1992)。Attention, memory, attitudes, and conation: A test of the advertising hierarchy。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Wright-Isak, C., R. J. Faber, and L. R. Horner(1997)。Comprehensive measurement of advertising effectiveness: Notes from the marketplace。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |