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題名：品牌權益內涵之整合性的驗證--線性結構模式的比較
書刊名：輔仁管理評論
作者：曾義明 引用關係／黃筱霈
作者(外文)：Tseng, Yi-ming／Huang, Shiao-pei
出版日期：2003
卷期：10:3
頁次：頁27-55
主題關鍵詞：品牌權益；線性結構關係分析；行銷組合；Brand equity；LISREL；Marketing mix elements
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:17
  • 點閱點閱:52
期刊論文
1.Blackston, M.(2000)。Observations: building brand equity by managing the brand's relationship。Journal of Advertising Research，40，101-105。  new window
2.Shultz, D. E.(1998)。Branding: The Basis for Marketing Integration。Marketing News，32(24)，8。  new window
3.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1(3)，24-34。  new window
4.Winer, R. S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research，13(2)，250-256。  new window
5.Kim, Peter(1990)。A Perspective on Brands。Journal of Consumer Marketing，7(4)，63-67。  new window
6.Shocker, A. D.、Srivastava, R. K.、Ruekert, R. W.(1994)。Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue。Journal of Marketing Research，31(2)，149-158。  new window
7.陳振燧、洪順慶(19981200)。顧客基礎的品牌權益建立之研究。管理學報，15(4)，623-642。new window  延伸查詢new window
8.Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research，20(1)，111-123。  new window
9.Ahtola, Olli T.(1985)。Hedonic and Utilitarian Aspects of Consumer Behaivor: An Attitudinal Perspective。Advances in Consumer Research，12，7-10。  new window
10.Archibald, Robert B.、Haulman, Clyde A.、Moody, Carlisle E. Jr.(1983)。Quality, Price, Advertising, and Published Quality Ratings。Journal of Consumer Research，9(4)，347-356。  new window
11.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Source of Consumer Attitude。Marketing Letter，2，59-170。  new window
12.Cobb-Walgren, Cathy J.、Beal, Cynthia、Donthu, Naveen(1995)。Brand Equity, Brand Preferences, and Purchase Intent。Journal of Advertising，24(3)，25-40。  new window
13.Hauser, John R.、Wernerfeldt, Birger(1990)。An Evaluation Cost Model of Consideration Seis。Journal of Consumer Research，16，393-408。  new window
14.Kirmani, Amna、Wright, Peter(1989)。Money Talks: Perceived Advertising Expenditures and Expected Product Quality。Journal of Consumer Research，16，344-353。  new window
15.Maxwell, Hamish(1989)。Serious Betting on Strong Brands。Journal of Advertising Research，29，11-13。  new window
16.Meet, David(1995)。System Beaters, Brand Loyals, and Deal Shoppers: New Insights Into the Role of Brand and Price。Journal of Advertising Research，35，2-7。  new window
17.Richins, Marshal L.(1995)。Social Comparison, Advertising, and Consumer Discontent。American Behavioral Scientist，38，593-607。  new window
18.Smith, Daniel C.、Park, C. Whan(1999)。The Effect of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29，296-313。  new window
19.Solomon, Michael R.(1983)。The Role of Produces as Social Stimuli: A Symbolic Interactionism Perspective。Journal of Consumer Research，10，319-329。  new window
20.Baldinger, A. L.(1990)。Defining and Applying the Brand Equity Concept: Why the Research Should Care。Journal of Advertising Research，30(3)，2-5。  new window
21.Beatty, S. E.、Kahle, L. R.(1988)。Alternative hierarchies of the attitude -behavior relationship: The impact of brand commitment and habit。Journal of Academic Marketing Science，16(3)，1-10。  new window
22.Blackett, T.(1991)。The valuation of brands。Marketing Intelligence & Planning，9(1)，27-35。  new window
23.Crimmins, J. C.(199207)。Better measurement and management of brand value。Journal of Advertising Research，40(6)，11-19。  new window
24.Ferris, Paul、Oliver, James、de Kluyver, Cornelis(1989)。The Relationship Between Distribution and Market Share。Marketing Science，8(2)，107-127。  new window
25.Grover, Rajiv、Srinivasan, V.(1992)。Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments。Journal of Marketing Research，29(1)，76-89。  new window
26.Gupta, Sunil(1988)。Impact of sales promotions on when, what, and how much to buy。Journal of Marketing Research，25，342-355。  new window
27.Helsen, Kristiaan、Schmittlein, David(1994)。Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumers。European Journal of Operational Research，76，359-374。  new window
28.Hirschman, Elizabeth C.(1980)。Attributes of Attributes and Layers of Meaning。Advance in Consumer Research，7(1)，7-12。  new window
29.Keller, Kevin Lane、Heckler, Susan E.、Houston, Michael J.(1998)。The Effects of Brand Name Suggestiveness on Advertising Recall。Journal of Marketing，62(1)，48-57。  new window
30.Mahajan, Vijay、Rao, Vithala R.、Srivastava, Rajendra K.(1993)。An Approach to Assess the Importance of Brand Equity in Acquisition Decisions。Journal of Product Innovation Management，11，221-235。  new window
31.Mittal, Banwari、Ratchford, Brian、Prabhakar, Paul(1990)。Functional and Expressive Attributes as Determinants of Brand-Attitude。Research in Marketing，10，135-155。  new window
32.Rangaswamy, Arvind、Bruke, Raymond R.、Oliva, Terence A.(1993)。Brand Equity and the Extendibility of Brand Names。International Journal of Research in Marketing，10(1)，61-75。  new window
33.Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。  new window
34.Smith, D. C.(19921100)。Brand extensions and advertising efficiency: What can and cannot be expected。Journal of Advertising Research，32(6)，11-20。  new window
35.Park, Chan Su、Srinivasan, V.(1994)。A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility。Journal of Marketing Research，31(2)，271-288。  new window
36.Kamakura, W. A.、Russell, G. J.(1993)。Measuring brand value with scanner data。International Journal of Research in Marketing，10(1)，9-22。  new window
37.Barwise, Patrick(1993)。Introduction to The Special Issue on Brand Equity。International Journal of Research in Marketing，10(1)，3-8。  new window
38.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing，10(1)，93-104。  new window
39.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
40.Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing，58(2)，81-95。  new window
41.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
42.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
43.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing，74(3)，331-352。  new window
44.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science，13(3)，265-291。  new window
45.Bharadwaj, Sundar G.、Varadarajan, P. Rajan、Fahy, John(1993)。Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions。Journal of Marketing，57(4)，83-99。  new window
46.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
47.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
48.Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research，26(3)，351-357。  new window
49.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
50.Urde, Mats(1994)。Brand orientation: A strategy for survival。Journal of Consumer Marketing，11(3)，18-32。  new window
51.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
研究報告
1.Srivastava, R. K.、Shocker, A. D.(1991)。Brand equity: A perspective on its meaning and measurement。Cambridge, MA：Marketing Science Institute。  new window
圖書
1.Aaker, David A.、Biel, Alexander(1993)。Brand Equity and Advertising: Advertising's Role in Building Strong Brand。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
2.Penrse, Noel(1989)。Brand Valuation: Establishing a True and Fair。London：The Interbrand Group。  new window
3.Shimp, Terence A.(1997)。Advertising, promotion & supplemental aspects of integrated marketing communications。The Dryden Press。  new window
4.張紹勳(2000)。研究方法。臺中市：滄海。  延伸查詢new window
5.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
6.Nunnally, J. C.、Bernstein, I. H.(1993)。Psychometric theory。New York：McGraw-Hill。  new window
7.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York：John Wiley & Sons。  new window
8.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
9.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
10.Aaker, David A.(1996)。Building Strong Brands。New York, NY：Simon & Schuster UK Ltd.：The Free Press。  new window
圖書論文
1.Stobart, Pual(1989)。Alternative Methods of Brand Valuation。Brand Valuation: Establishing a True and Fair View。London：The Interbrand Group。  new window
2.Chay, Richard、Tellis, Gerald(1991)。Role of Communication and Service in Building and Maintaining Brand Equity。Managing Brand Equity。Cambridge, MA：Marketing Science Institute。  new window
3.Shocker, Allan D.、Weitz, Barton(1988)。A Perspective on Brand Equity Principles and Issues。Defining, Measuring, and Managing Brand Equity。Cambridge, MA：Marketing Science Institute。  new window
4.Nakamoto, Kent、MacInnis, Deborah J.、Jung, Hyung-shik(1993)。Advertising Claims and Evidence as Bases for Brand Equity and consumer Evaluations of Brand Extensions。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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