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A General Management Perspective。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 2. | Davis, Jim、Joyner, Ellen(2001)。Successful Customer Relationship Management: Why ERP, Data Warehousing, Decision Support and Metadata Matter?。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 3. | Deloitte Consulting(2001)。CRM A Guide to Marketing, Sales, and Service Transformation。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 4. | LIMRA(1997)。The Strategic Uses of the Internet as a Business Tool。The LIMRA Web Site Resource Manual。LIMRA International, Inc。 | | 5. | McMahon, Timothy(2001)。Customer Relationship Management--An Opportunity for Competitive Advantage?。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 6. | Puckey, David(2001)。Modeling Customer Relationships-A Flexible, Integrated Architecture Enables Customer-Centric Marketing。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 7. | SAS Institute(2001)。Implementing the Customer Relationship Management Foundation-Analytical CRM。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 8. | Shaw, Robert(2001)。Definitions-Defining Customer Relationship Marketing and Management。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 9. | Shaw, Robert(2001)。CRM Measurement: Measure Up…or Shut Up!。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 10. | Schmarzo, Bill(2001)。Marketing Every Customer Relationship Count-Exploring the Business Drivers and Technology Enablers of Customer Relationship Management。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 11. | SUN Microsystems(2001)。Smart CRM Solutions: The Key to Competing in the Net Economy。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 12. | TekIitz, Frank、McCarthy, Robert L.(2001)。Analytical Customer Relationship Management。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 13. | Web Associate(2001)。e-Everything: Technology-Enabled Customer Relationship Management。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | | 14. | Chablo, Emma(2001)。The Importance of Marketing Data Intelligence in Delivering Successful CRM。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 | |