Cultural globalization is the consequence of domination rather than a cultural dissemination based on equal relationship. Following a review of the literature, this paper analyzes the characteristics of the contemporary global sports, which is seen as an example of cultural globalizations, and the role mass media play in the globalization of sports. The discourse about the globalization of sports is subject for critical examination as well. This article uses two analytical frameworks: One is David Held et al's historical framework of globalization; the other is de Swann's “floral model” of the globalization of language. The main forces of the globalization of sports in the 19th century are colonial empires, and those in the contemporary era are transnational corporations dominated by Western capitalists. Both are generated by the expansion of Capitalism. Second, the primary agents of the globalization of sports in the 19th century are education systems of colonial empires, and those in the contemporary era are transnational media. To sum up, the global sports in contemporary era are Occident/media-centric. Therefore, this paper suggests that it is necessary for the analyses of the globalization of sports and culture to use Wallerstein's “World system” as a theoretical framework.