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題名:個人化與互動性對網路購物意願整合模式之研究
書刊名:臺北科技大學學報
作者:廖森貴蔡妙幸
作者(外文):Liao, Sen-kueiTsai, Muilier
出版日期:2003
卷期:36:2
頁次:頁155-164
主題關鍵詞:個人化互動性關係價值顧客滿意顧客忠誠度PersonalizationInteractivityRelationahip valueCustomer satisfactionLoyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:14
期刊論文
1.Tellis, G. J.(1988)。Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice。Journal of Marketing Research,25(2),134-144。  new window
2.Oliver, R. L.、DeSarbo, W. S.(1988)。Response Determinants in Satisfaction Judgement。Journal of Consumer Research,14(5),495-507。  new window
3.Ravald, Annika、Gronroos, Christian(1996)。Tlie Value Concept and Relationship Marketing。European Journal of Marketing,30(2),19-30。  new window
4.Bitner, M. J.(1995)。Building service relationship: It's all about promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
5.Grönroos, Christian(1997)。Value-driven relational marketing: from products to resources and competencies。Journal of Marketing Management,13(5),407-419。  new window
6.Lee, H.、Lee, Y.、Yoo, D.(2000)。The determinants of perceived service quality and its relationship with satisfaction。Journal of Services Marketing,14(3),217-231。  new window
7.Morris, M.、Ogan, C.(1996)。The internet as mass audience。Journal of Communication,46(1),39-50。  new window
8.Walsh, John、Godfrey, Sue(2000)。The Internet: A New Era in Customer Service。European Management Journal,18(1),85-92。  new window
9.Liljander, V.、Strandvik, T.(1995)。The nature of customer relationships in services。Advances in Services Marketing and Management,4(4),141-167。  new window
10.Hennig-Thurau, T.(2000)。Relationship Quality and Customer Retention through Strategic Communication of Customer Skills。Journal of Marketing Management,16(1-3),55-79。  new window
11.Brown, G. H.(1952)。Brand loyalty--fact or fiction?。Advertising Age,23,53-55。  new window
12.Pine, B. J. II、Victor, B.、Boynton, A. C.(1993)。Making Mass Customization Work。Harvard Business Review,71(5),108-119。  new window
13.Griffin, Jill(1996)。The Internet's Expanding Role in Building Customer Loyalty。Direct Marketing,59(7),50-54。  new window
14.Johnson, Michael D.、Fornell, Claes(1991)。A framework for comparing customer satisfaction across individuals and product categories。Journal of Economic Psychology,12(2),267-286。  new window
15.Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。  new window
16.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing,61(3),38-53。  new window
17.Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research,25(2),186-192。  new window
18.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
19.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
20.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
21.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
22.Kotler, Philp(1992)。Marketing's new paradigm: what's really happening out there?。Planning Review,20(5),50-52。  new window
23.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing,78(1),41-50。  new window
24.Surprenant, Carol F.、Solomon, Michael R.(1987)。Predictability and Personalization in the Service Encounter。Journal of Marketing,51(2),86-96。  new window
25.Ennew, Christine T.、Binks, Martin R.(1999)。Impact of participative service relationships on quality, satisfaction and retention: An exploratory study。Journal of Business Research,46(2),121-132。  new window
26.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
27.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
28.Vandermerwe, S.(2000)。How Increasing Value to Customers Improves Business Results。Sloan Management Review,42(1),27-37。  new window
學位論文
1.劉文豪(1996)。網際網路上電子購物之研究(碩士論文)。東海大學。  延伸查詢new window
2.Hogan, John E.(1998)。Assessing Relationship Value in Business Markets(博士論文)。University of North Carolina。  new window
3.Gremler, Dwayne D.(1995)。The Effect of Satisfaction, Switching Costs, and Interpersonal Bonds on Service Loyalty(博士論文)。Arizona State University,Tempe, Arizona。  new window
圖書
1.Jackson, Barbara Bund(1985)。Winning and Keeping Industrial Customers。Lexington Books。  new window
2.Barnes, J. G.(2001)。Secrets of Customer Relationship Management: It’s All About How You Make Them Feel。New York:McGraw-Hill Inc.。  new window
3.Monroe, K. B.(1991)。Pricing-making Profitable Decisions。New York:McGraw-Hill。  new window
4.Allen, Cliff、Kania, Deborah、Yaeckel, Beth(1998)。Internet World Guide to One-to-One Web Marketing。New York, NY:Wiley Computer Pub.。  new window
5.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
6.Rogers, Everett M.(1986)。Communication Technology: The New Media in Society。New York:Free Press。  new window
7.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
8.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
9.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。  new window
10.Joreskog, K. G.、Sorbom, D.(1993)。LISREL 8: User's Reference Guide。Chicago:Scientific Software。  new window
11.Seybold, P. B.(2000)。Customer Com: How to Create a Profitable Business Strategy for the Internet and Beyond。Boston。  new window
其他
1.Dean, R.(1998)。Personalizing Your Web Site,http://www.builder.com/business/personal。  new window
圖書論文
1.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
2.Heeter, C.(1989)。Implications of new interactive technologies for conceptualizing communication。Media Use in the information Age: Emerging Patterns of Adoption and Consumer Use。Hillsdale, NJ:Erlbaum。  new window
3.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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