臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：企業品牌傘策略之企業名稱背書效果
書刊名：管理學報
作者：別蓮蒂 引用關係
作者(外文)：Bei, Lien-ti
出版日期：2003
卷期：20:6
頁次：頁1175-1199
主題關鍵詞：企業品牌傘策略；背書效果；企業形象；Corporate umbrella branding stategy；Endorsement effect；Corporate image
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:34
期刊論文
1.Pitta, D. A.、Katsanis, L. P.(1995)。Understanding Brand Equity for Successful Brand Extension。The Journal of Consumer Marketing，12(4)，51-68。  new window
2.LaForet, S.、Saunders, J.(1994)。Managing Brand Portfolios: How the Leaders do it。Journal of Advertising Research，18(3)，64-76。  new window
3.Hatch, Mary Jo、Schultz, Majken(2001)。Are the Strategic Stars Aligned for Your Corporate Brand?。Harvard Business Review，79(2)，128-134。  new window
4.Michell, P.、Reast, J.、Lynch, J.(1998)。Exploring the Foundations of Trust。Journal of Marketing Management，14(1-3)，159-172。  new window
5.Sullivan, Mary(1990)。Measuring Image Spillovers in Umbrella-Branded Products。Journal of Business，63(3)，309-329。  new window
6.Tauber, E. M.(1991)。Brand Franchise Extension: New Product Benefits from Existing Brand Names。Business Horizons，24(2)，36-41。  new window
7.John, D. R.、Loken, B.(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing，57(3)，71-84。  new window
8.Montgomery, Cynthia A.、Wernerfelt, Birger(1992)。Risk reduction and umbrella branding。Journal of Business，65(1)，31-50。  new window
9.Klink, Richard R.、Smith, Daniel C.(2001)。Threats to the external validity of brand extension research。Journal of Marketing Research，38(3)，326-335。  new window
10.The Economist(1990)。Brand-Stretching Can Be Fun - and Dangerous。The Economist，315(7653)，73-74。  new window
11.Lane, V.、Jacobson, R.(1995)。Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity。The Journal of Marketing，59(1)，63-77。  new window
12.Erdem, T.(1998)。An empirical analysis of umbrella branding。Journal of Marketing Research，35(3)，339-351。  new window
13.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review，31(4)，47-56。  new window
14.Reddy, Srinivas K.、Holak, Susan L.、Bhat, Subodh(1994)。To extend or not to extend: Success determinants of line extensions。Journal of Marketing Research，31(2)，243-262。  new window
15.Burke, Marian Chapman、Edell, Julie A.(1989)。The Impact of Feelings on Ad-based Affect and Cognition。Journal of Marketing Research，26(1)，69-83。  new window
16.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research，29(1)，35-50。  new window
17.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research，8(2)，197-207。  new window
18.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
19.Sharma, S.、Durand, R. M.、Gur-Arie, O.(1981)。Identification and analysis of moderator variables。Journal of Marketing Research，18，291-299。  new window
20.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
21.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。  new window
22.Wernerfelt, B.(1988)。Umbrella Branding as a Signal of New Product Quality: An Example of Signaling by Posting a Bond。The RAND Journal of Economics，19(3)，458-466。  new window
23.Degraba, P.、Sullivan, M. W.(1995)。Spillover Effects, Cost Savings, R&D and the Use of Brand Extensions。International Journal of Industrial Organization，13(2)，229-248。  new window
24.Dornblaser, L.(1992)。New Product Totals for 1991 Soar Past 16,000 Level。New Product News。  new window
25.Sheinin, D. A.、Schmitt, B. H.(1994)。Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth。Journal of Business Research，31(1)，1-10。  new window
26.蔡東峻、李奇勳、駱德治(2001)。品牌延伸與品牌聯盟對消費者品牌轉換意願之影響－以市內電話和國際電話為例。行政院國家科學委員會研究彙刊：人文及社會科學，11(4)，345-355。  延伸查詢new window
27.陳正男、李勝祥(1999)。The Influence of Consumer Perceptions and Product Characteristics on the Purchasing Intentions for Brand Extensions。PanPacific Management Review，2(2)，295-313。  new window
28.Hartman, Price、Duncan, Carlvin P.(1990)。Consumer Evaluation of Franchise Extension Products: A Categorization Processing Perspective。Advances in Consumer Research，17，120-127。  new window
研究報告
1.賴孟寬(1996)。品牌延伸對績效影響之研究。沒有紀錄。  延伸查詢new window
學位論文
1.鄭秀倫(2000)。品牌傘的企業背書效果，沒有紀錄。  延伸查詢new window
圖書
1.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
2.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
3.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
4.Owen, S.(1993)。The Landor ImagePower Survey: A Global Assessment of Brand Strength。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Hillsdale, NJ。  new window
5.Campbell, D.、Cook, T.(1975)。The Design and Conduct of Experiments and Quasi-experiments in Field Settings。Handbook of Industrial and Organizational Research。Chicago, IL。  new window
圖書論文
1.Gamble, T. R.(1967)。Brand Extension。Plotting Marketing Strategy: A New Orientation。New York：Simon and Schuster。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：815（臺灣：810，外國：5） ／ 本年度總使用人次：2133566 ／ 訪客人次（自102年09月）：67931035
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上