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題名：應用社會規範以促進學生健康行為之探討
書刊名：公民訓育學報
作者：曾文志 引用關係
作者(外文)：Tseng, Wen-chih
出版日期：2003
卷期：14
頁次：頁79-100
主題關鍵詞：人眾無知現象；同儕影響；社會規範；社會規範方法；社會規範行銷；促進健康；錯誤共識影響；錯誤覺知；Pluralistic ignorance；Peer influence；Social norms；Social norms approach；Social norms marketing；Promoting health；False consensus effect；Misperception
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本文旨在介紹如何從「社會規範」（social norms）的角度，瞭解人類行為的模式，並探討Perkins和Berkowitz（1986）所提出的社會規範方法（social norms approach），以應用於預防學生不當行為與促進健康發展等議題上。本文首先從社會規範的發展背景與理論基礎，建立社會規範應用模式；其次，提供兩項應用社會規範的專案研究分析；最後，提出應用社會規範於預防學生不當行為與促進健康發展的策略與建議。
The purpose of this study was to review the social norms theory, to examine the role of social norms in influencing personal behavioral intention, and to discuss how the social norms approach could be used for promoting students' healthy behavior. In addition, the study provided suggestions and strategies for applying the social norms approach to the development of health promotion programs.
期刊論文
1.Frauenfelder, M.(20011209)。Social Norms Marketing。New York Time Magazine，100。  new window
2.Haines, M.、Spear, S. F.(1996)。Changing the perception of the norm: a strategy to decrease binge drinking among college students。Journal of American College Health，45(3)，134-140。  new window
3.Miller, D. T.、McFarland, C.(1987)。Pluralistic ignorance: When similarity is interpreted as dissimilarity。Journal of Personality and Social Psychology，53(2)，298-305。  new window
4.Berkowitz, A. D.(1998)。The proactive prevention model: Helping students translate healthy beliefs into healthy actions。About Campus，3(4)，26-27。  new window
5.Haines, M. P.(1997)。Spare the rod and get results: A wellness approach to health promotion media。Weliness Management，13(4)，1-4。  new window
6.Larimer, M. E.、Irvine, D.L.、Kilmtr, J. R.、Marlatt, G. A.(1997)。College drinking and Greek system: Examining the role of perceived norms for high-risk behavior。Journal of College Student Development，38(6)，587-597。  new window
7.Peeler, C. M.、Far, J.、Miller, J.、Brigham, T.(2000)。An analysis of the effects of a program to reduce heavy drinking among college students。Journal of Alcohol and Drug Education，43，39-54。  new window
8.Perkins, H. W.(2002)。Social norms and the prevention of alcohol misuse in collegiate contexts。Journal of Studies on Alcohol，14，164-172。  new window
9.Perkins, H. W.、Berkowitz, A. D.(1986)。Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming。International Journal of the Addictions，21，961-976。  new window
10.Ross, L.、Greene, D.、House, P.(1997)。The “false consensus effect”: An egocentric bias in social perception and attribution processes。Journal of Experimental Social Psychology，13，279-301。  new window
11.Sher, K. J.、Bartholow, B. D.、Nanda, S.(2001)。Short-and long-term effects of fraternity and sorority membership on heavy drinking: A social norms perspective。Psychology of Addictive Behaviors，15(1)，42-47。  new window
12.Wechsler, H.、Nelson, T. F.(2001)。Binge drinking and American college student: What’s five drinks?。Psychology of Addictive Behaviors，15(4)，287-291。  new window
13.Wechsler, H.、Kelley, K.、Weitzman, E. R.、San Giovanni, J. P.、Seibring, M.(200003)。What colleges are doing about student binge drinking. A survey of college administrators。Journal of American College Health，48(5)，219-226。  new window
會議論文
1.Berkowitz A. D.(1993)。Innovative approaches to behavioral health and social justice issues on campus。The 42nd Annual Conference of the Association of University and College Counseling Center Directors, Keystone, CO.。  new window
2.Kilmartin, C. T.、Conway, A.、Friedbtrg, A.、McQuiod, T.、Tschan, P.、Norbet, T.(1999)。Using the social norms model to encourage male college students to challenge rape-supportive attitudes in male peers。The Virginia Psychological Association Spring Conference, Virginia Beach, VA.。  new window
3.Morgan, S.(1997)。How much sex? How much alcohol? A study of perceived Norms。The Annual Meeting of the Eastern Sociological Society, Baltimore, MD.。  new window
圖書
1.Andreasen, Alan R.(1995)。Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment。Jossey-Bass Publishers。  new window
2.Gladwell, Malcolm(2000)。The Tipping Point。New York：Little, Brown and Company。  new window
3.張春興(1989)。張氏心理學辭典。臺北市：東華書局。  延伸查詢new window
4.Dimeff, L.、Baerk, J.、Kvilahan, D.、Marlatt, A. G.(1999)。Brief alcohol screening and intervention for college students: A harm reduction approach (BASICS)。New York, NY：Guilford Press。  new window
5.Haines, M. P.(1996)。A social norms approach to preventing binge drinking a colleges and universities。Newton, MA：The Higher Education Center for Alcohol and Other Drug Prevention。  new window
6.Johannessei, K. I.、Collins, C.、Mills-Novoa, B. M.、Glider, P.(1999)。A practical guide to alcohol abuse prevention: A campus case study in implementing social norms and environmental management approaches。Newton, MA：The Higher Education Center for Alcohol and Other Drug Prevention。  new window
7.Perkins, H. W.、Craig, D. W.(2002)。A multifaceted social norms approach to reduce high-risk drinking: Lessons from Hobart and William Smith Colleges。Newton, MA：The Higher Education Center for Alcohol and Other Drug Preventing。  new window
其他
1.Berkowitz, A. D.(2001a)。Applications of social norms theory to other health and social justice issues，http://myweb.fltg.net/users/alan/articles/norms_applications.pdf， 2001/12/02。  new window
2.Berkowitz, A. D.(2001b)。The social norms approach: Theory, research and annotated bibliography，http://www.edc.org/hec/socialnonns/theory.html， 2001/12/02。  new window
3.Bruce, S.(2000)。“A man…“ sexual assault education for men: A socio-cultural approach，Harrisonburg, VA：James Madison University。  new window
4.Fabiano, P.，McKinney, C.，Hyun, Y-RR.，Mertz, H.，Rhoads, K.(1999)。WWU lifestyles project III: Patterns of alcohol and drug consumption and consequences among Western Washington University student -- Report 1999-01，Bellingham, WA：WWU Office of Institutional Assessment and Testing。  new window
5.Langford, L.(2000)。Frequently asked questions，http://www.edc.org/hec/ta/faq/social.html， 2001/12/02。  new window
6.National Social Norms Resource Center(2001)。Social norms: An introduction，http://www.socialnorms.org/faqs.html， 2002/04/10。  new window
7.(2002)。Research and Evaluation of Social Norms Campaigns，http://www.edc.org/hec/socialnorms/research.html， 2002/04/10。  new window
圖書論文
1.Berkowitz, A. D.(1994)。The role of coaches in rape prevention programs for athletes。Rape 101: Sexual assault prevention for College Athletes。Holmes Beach：Learning Publications。  new window
2.Berkowitz, A. D.(1997)。From reactive to proactive prevention: Promoting an ecology of health on campus。A Handbook on substance abuse for college and university personnel。Westport, Ct：Greenwood Press。  new window
3.Berkowitz, A. D.、Perkins, H. W.(1987)。Current issues in effective alcohol education programming。Alcohol policies and practices on college and campuses。Columbus, OH：National Association of Student Personnel Administrators Monograph Series。  new window
4.Miller, D. T.、McFarland, C.(1991)。When social comparison goes awry: The case of pluralistic ignorance。Social comparison: Contemporary theory and research。Hillsdate, NJ：Lawrence Erlbaum。  new window
5.Perkins, H. W.(1997)。College student misperceptions of alcohol and other drug use norms among peers。Designing alcohol and other drug prevention programs in higher education: Bringing theory into practice。Newton, MA：The Higher Education Center for Alcohol and Other Drug Prevention。  new window
6.Toch, H.、Klofas, J.(1984)。Pluralistic ignorance revisited。Progress in Applied Social Psychology。New York, NY：Wiley, John & Sons, Incorporated。  new window
 
 
 
 
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