| 期刊論文1. | 謝耀龍(2003)。談英美行銷所得的啟示。保險大道,34,73-78。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 謝耀龍(2002)。人際關係與產險行銷。保險大道,33,67-84。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Brown, H.、Brucker, R.(1990)。Charting in Industrial Buying Stream。Industrial Marketing Management,19(1),55-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Conlon, G.(1997)。A Day in the Life of Sales。Sales & Marketing Management,42-63。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Doyle, P.、Woodside, G.、Mitchell, P.(1979)。Organizational Buying in New Task and Rebuy Situations。Industrial Marketing Management,8(1),7-11。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Hult, G. T. M.、Nichols Jr. E. L.(1996)。The Organizational Buyer Behavior Learning Organization。Industrial Marketing Management,25(3),197-207。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Lapierre, J.(1998)。The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The case of consulting engineers。Journal of Professional Services Marketing,16(1),21-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Liswood, L.(1989)。A New System for Rating Service Quality。Journal of Business Strategy,10(4),42-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Martin, J. H.、Daley, J. M.、Burdg, H. B.(1988)。Buying Influences and Perceptions of Transportation。Services,Industrial Marketing Management,17,311-312。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | McQuiston, D. H(1989)。Novelty, Complexity, and Importance as Casual Determinants of Industrial Buying Behavior。Journal of Marketing,53(2),66-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Tanner, J. R. Jr.(1990)。Predicting Organizational Buyer Behavior。Journal of Business and Industrial Marketings Fall,5(2),57-64。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | 謝耀龍(19990900)。臺灣壽險業關係行銷運用與行銷績效之研究。中山管理評論,7(3),821-846。 延伸查詢![new window](/gs32/images/newin.png) | 13. | Clutterback, D.(1989)。Developing Customer Care Training Programmes。Marketing Intelligence and Planning,7(1/2),34-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Honeycutt, E. D. Jr.、Flaherty, T. B.、Benassi, K.(1998)。Marketing Industrial Products on the Internet。Industrial Marketing Management,27(1),63-72。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Sinkula, James M.(1994)。Market Information Processing and Organizational Learning。Journal of Marketing,58(1),35-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Garvin, David A.(1993)。Building a learning organization。Harvard Business Review,71(4),78-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing,59(3),63-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Spiggle, Susan(1994)。Analysis and Interpretation of Qualitative Data in Consumer Research。Journal of Consumer Research,21(3),491-503。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Mudambi, S. M. D.、Doyle, P.、Wong, V.(1997)。An exploration of branding in industrial markets。Industrial Marketing Management,26(5),433-446。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Badovick, G.、Beatty, S.(1987)。Shared organizational values: Measurement and impact upon strategic marketing implementation。Journal of the Academy of Marketing Science,15(1),19-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Webster, F. E. Jr.、Wind, Y.(1972)。Organizational Buying Behavior。Upper Saddle River, NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 費孝通(1947)。鄉土中國。生活、讀書、新知三聯書店。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Perreault, William D. Jr.、McCarthy, E. Jerome(2002)。Basic Marketing: A Global-Managerial Approach。McGraw-Hill/Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | 謝耀龍(199802)。壽險行銷。臺北:華泰。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 謝耀龍(1997)。顧客滿意經營。臺北市:華泰文化。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Robinson, Patrick J.、Faris, Charles W.、Wind, Yoram(1967)。Industrial Buying and Creative Marketing。Boston:Allyn & Bacon。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | 楊中芳(2001)。有關關係與人情概念化之述。中國人的人際關係、情感與信任。台灣:遠流出版社。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 劉萃俠(2001)。一九九八年以來大陸人際關係與交往研究概述。中國 人的人際關係、情感與信任。台北:遠流出版社。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Chablo, Emma(2001)。The Importance of Marketing Data Intelligence in Delivering Successful CRM。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 黃光國(1988)。人情與面子:中國人的權力遊戲。中國人的權力遊戲。臺北:巨流出版社。 延伸查詢![new window](/gs32/images/newin.png) | |