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題名:產險業顧客購買行為初探
書刊名:保險實務與制度
作者:謝耀龍 引用關係
作者(外文):Hsieh, Yao-lung J.
出版日期:2004
卷期:3:1
頁次:頁1-25
主題關鍵詞:產險業顧客購買行為購買中心顧客購買過程購買情境The property/casualty insurance industryCustomers' buying behaviorBuying centerCustomer purchase processBuying situations
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:210
  • 點閱點閱:21
期刊論文
1.謝耀龍(2003)。談英美行銷所得的啟示。保險大道,34,73-78。  延伸查詢new window
2.謝耀龍(2002)。人際關係與產險行銷。保險大道,33,67-84。  延伸查詢new window
3.Brown, H.、Brucker, R.(1990)。Charting in Industrial Buying Stream。Industrial Marketing Management,19(1),55-61。  new window
4.Conlon, G.(1997)。A Day in the Life of Sales。Sales & Marketing Management,42-63。  new window
5.Doyle, P.、Woodside, G.、Mitchell, P.(1979)。Organizational Buying in New Task and Rebuy Situations。Industrial Marketing Management,8(1),7-11。  new window
6.Hult, G. T. M.、Nichols Jr. E. L.(1996)。The Organizational Buyer Behavior Learning Organization。Industrial Marketing Management,25(3),197-207。  new window
7.Lapierre, J.(1998)。The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The case of consulting engineers。Journal of Professional Services Marketing,16(1),21-41。  new window
8.Liswood, L.(1989)。A New System for Rating Service Quality。Journal of Business Strategy,10(4),42-45。  new window
9.Martin, J. H.、Daley, J. M.、Burdg, H. B.(1988)。Buying Influences and Perceptions of Transportation。Services,Industrial Marketing Management,17,311-312。  new window
10.McQuiston, D. H(1989)。Novelty, Complexity, and Importance as Casual Determinants of Industrial Buying Behavior。Journal of Marketing,53(2),66-79。  new window
11.Tanner, J. R. Jr.(1990)。Predicting Organizational Buyer Behavior。Journal of Business and Industrial Marketings Fall,5(2),57-64。  new window
12.謝耀龍(19990900)。臺灣壽險業關係行銷運用與行銷績效之研究。中山管理評論,7(3),821-846。new window  延伸查詢new window
13.Clutterback, D.(1989)。Developing Customer Care Training Programmes。Marketing Intelligence and Planning,7(1/2),34-37。  new window
14.Honeycutt, E. D. Jr.、Flaherty, T. B.、Benassi, K.(1998)。Marketing Industrial Products on the Internet。Industrial Marketing Management,27(1),63-72。  new window
15.Sinkula, James M.(1994)。Market Information Processing and Organizational Learning。Journal of Marketing,58(1),35-45。  new window
16.Garvin, David A.(1993)。Building a learning organization。Harvard Business Review,71(4),78-91。  new window
17.Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing,59(3),63-74。  new window
18.Spiggle, Susan(1994)。Analysis and Interpretation of Qualitative Data in Consumer Research。Journal of Consumer Research,21(3),491-503。  new window
19.Mudambi, S. M. D.、Doyle, P.、Wong, V.(1997)。An exploration of branding in industrial markets。Industrial Marketing Management,26(5),433-446。  new window
20.Badovick, G.、Beatty, S.(1987)。Shared organizational values: Measurement and impact upon strategic marketing implementation。Journal of the Academy of Marketing Science,15(1),19-26。  new window
圖書
1.Webster, F. E. Jr.、Wind, Y.(1972)。Organizational Buying Behavior。Upper Saddle River, NJ:Prentice Hall。  new window
2.費孝通(1947)。鄉土中國。生活、讀書、新知三聯書店。  延伸查詢new window
3.Perreault, William D. Jr.、McCarthy, E. Jerome(2002)。Basic Marketing: A Global-Managerial Approach。McGraw-Hill/Irwin。  new window
4.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
5.謝耀龍(199802)。壽險行銷。臺北:華泰。  延伸查詢new window
6.謝耀龍(1997)。顧客滿意經營。臺北市:華泰文化。  延伸查詢new window
7.Robinson, Patrick J.、Faris, Charles W.、Wind, Yoram(1967)。Industrial Buying and Creative Marketing。Boston:Allyn & Bacon。  new window
8.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
圖書論文
1.楊中芳(2001)。有關關係與人情概念化之述。中國人的人際關係、情感與信任。台灣:遠流出版社。  延伸查詢new window
2.劉萃俠(2001)。一九九八年以來大陸人際關係與交往研究概述。中國 人的人際關係、情感與信任。台北:遠流出版社。  延伸查詢new window
3.Chablo, Emma(2001)。The Importance of Marketing Data Intelligence in Delivering Successful CRM。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。  new window
4.黃光國(1988)。人情與面子:中國人的權力遊戲。中國人的權力遊戲。臺北:巨流出版社。new window  延伸查詢new window
 
 
 
 
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