| 期刊論文| 1. | 孫秀蕙(20000700)。網路時代的企業公關--格魯尼模式的理論性重構。廣告學研究，15，1-25。 延伸查詢 | | 2. | Waite, K.、Harrison, T.(2002)。Consumer Expectations of Online Information Provided by Bank Websites。Journal of Financial Services Marketing，6(4)，309-322。  | | 3. | Esrock, Stuart L.、Leichty, Greg B.(1998)。Social Responsibility and corporate web pages: Self-Presentation or agenda-setting?。Public Relations Review，24(3)，305-319。 | | 4. | Damanpour, Fariborz(1987)。The Adoption of Technological, Administrative, and Ancillary Innovations: Impact of Organizational Factors。Journal of Management，13(4)，675-688。 | | 5. | Palmer, J. W.、Griffith, D. A.(1998)。An emerging Model of Web Site Design for Marketing。Communications of the ACM，41(3)，44-51。 | | 6. | Chiagouris, Larry、Wansley, Brant(2000)。Branding on the Internet。Marketing Management，9(2)，34-38。 | | 7. | Damanpour, Fariborz(1991)。Organizational innovation: A meta-analysis of effect of determinants and moderators。Academy of Management Journal，34(3)，555-590。 | | 8. | Kent, M. L.、Taylor, M.、White, W. J.(2003)。The relationship between web site design and organizational responsiveness to stakeholders。Public Relations Review，29(1)，63-77。 | | 9. | Coombs, W. T.(1998)。The Internet as Potential Equalizer: New Leverage for Confronting Social Irresponsibility。Public Relations Review，24(3)，289-303。 | | 10. | Kent, Michael L.、Taylor, Maureen(1998)。Building dialogic relationships through the world wide web。Public Relations Review，24(3)，321-334。 | | 11. | Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。 | 學位論文| 1. | 郭書祺(2001)。企業運用網路公關之研究初探--從電腦中介傳播談起(碩士論文)。國立交通大學，新竹市。 延伸查詢 | 圖書| 1. | 吳明隆(2000)。SPSS統計應用實務。臺北：松崗電腦圖書資料股份有限公司。 延伸查詢 | | 2. | Middleberg, D.(2001)。Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space。New York, NY：McGraw Hill。 | | 3. | 王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。 延伸查詢 | 其他| 1. | 李璞良譯(2001)。數位公關--成本少效率高的網路PR實務，台北：商智文化。 延伸查詢 | | 2. | 吳苑如(2001)。網路互動性與企業公關管理之研究。 延伸查詢 | | 3. | 鄭阿雪(2002)。網路公共關係運作機制之研究。 延伸查詢 | | 4. | Botan, C.(1992)。International public relations critique and reformulation。 | | 5. | Chen, Q. & Wells, W. D.(1999)。Attitudes toward the site。 | | 6. | Cornelissen, J. P., Lock, A. R., & Gardner, H.(2001)。The organization of external communication disciplines: an integrative framework of dimensions and determinants。 | | 7. | Flanagin, A. J.(2000)。Social pressures on organizational website adoption。 | | 8. | Gilder, G.(1990)。Life After Television，Knoxville, TN：Whittle Direct Books。 | | 9. | Gleason, M.(1997)。Edelman sees niche in web public relations。 | | 10. | Heath, R. L.(1998)。New communication technologies: an issues management point of view。 | | 11. | Hill, L. N., & White, C.(2000)。Public relations practitioners’ perception of the World Wide Web as a communications tool。 | | 12. | Holtz, S.(1999)。Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!，New York：American Management Association。 | | 13. | Johnson, M. A.(1997)。Public relations and technology: practitioner perspectives。 | | 14. | Kendall, R.(1996)。Public Relations Campaign Strategies: Planning for Implementation，New York：Harper Collins。 | | 15. | Lee, J. M.(2000)。Assessing web site effectiveness。 | | 16. | Phillips, D.(2002)。Super-themes for PR evaluation。 | | 17. | Sen, S., Padmanabhan, B., Tuzhilin, A., White, N. & Stein, R.(1998)。On the analysis of web site usage data: how can we learn about the consumer from web log files?。 | | 18. | Sun, H., Lau, T. Y. and Kuo, R.(2002)。The Internet as a Public Relations medium: an exploratory study of PR professionals in Taiwan。 | | 19. | White, C. and Raman, N.(1999)。The worldwide web as a public relations medium: the use of research, planning, and evaluation in web site development。 | 圖書論文| 1. | Fulk, Janet、Schmitz, Joseph、Steinfield, Charles W.(1990)。A Social Influence Model of Technology Use。Organizations and Communication Technology。Sage。 | |