臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：滿意度與忠誠度間之各類型連結力對消費行為影響之研究--以行動電話為例
書刊名：管理研究學報
作者：白滌清 引用關係／陳怡雯
作者(外文)：Pai, Ti-ching／Chen, Yi Wen
出版日期：2004
卷期：4:1
頁次：頁23-48
主題關鍵詞：顧客滿意度；連結力；忠誠度；行銷組合；Customer satisfaction；Bonds；Loyalty；Marketing mix
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:29
本研究針對行動電話門號業者探討不同連結力類型對顧客滿意度、競爭者行銷組合策略以及忠誠度之影響，並進一步探入探討不同使用經驗的消費者在不同連結力類型上差的情形。研究發現，競爭者行銷組合策略中最容易促進消費者產生轉換意願的是價何策略，顧客最注重的是技術性連結力，其次是經濟性連結力，而文化性連結力是最不受重視的；法律性與經濟連結力並沒有對於顧客滿意度、競爭者行銷組合策略以及忠誠度造成任何影響。
This research explores the bonds influences upon customer satisfaction, competitor’s marketing mix and loyalty, furthermore, examines the bonds effect among customers with different using experience. The findings are as the following: The price strategy is the most effective one of the competitor’s marketing mix strategy for customer changing cell phone number. The technical bond is the most important to customer, economical bond is following, and culture bond is the least. Legal and economical bonds have no significant affection on customer satisfaction, competitor’s marketing mix strategy, and loyalty.
期刊論文
1.Hepworth, M.(1998)。The Power of Negative Thinking。CMA Management，72(1)，34。  new window
2.Liljander, V.、Strandvik, T.(1993)。The Nature of Customer Relationships in Services。Advances in Services Marketing and Management，4(1)，141-168。  new window
3.Fay, C. J.(1994)。Royalties from loyalties。Journal of Business Strategy，15(2)，47-51。  new window
4.Reichheld, F. F.、Sasser, W. E. Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
5.Rust, R. T.、Oliver, R. W.(1994)。The death of advertising。Journal of Advertising，23(4)，71-77。  new window
6.Bowen, John T.、Shoemarker, Stowe(1998)。Loyalty: A Strategic Commitment。Cornell Hotel and Restaurant Administration Quarterly，39(1)，12-25。  new window
7.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences，15(1)，76-92。  new window
8.Neal, William D.(1999)。Satisfaction is Nice, but Value Drives Loyalty。Marketing Research，11(1)，20-23。  new window
9.Johnson, Michael D.、Fornell, Claes(1991)。A framework for comparing customer satisfaction across individuals and product categories。Journal of Economic Psychology，12(2)，267-286。  new window
10.Oliva, Terence A.、Oliver, Richard L.、MacMillan, Ian C.(1992)。A catastrophe model for developing service satisfaction strategies。Journal of Marketing，56(3)，83-95。  new window
11.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing，30(2)，19-30。  new window
12.Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing，73(3)，311-336。  new window
13.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
14.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
15.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science，23(4)，335-345。  new window
16.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research，20(3)，451-466。  new window
17.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
18.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
19.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
會議論文
1.Anderson, E. W.、Sullivan, M. W.(1990)。Customer Satisfaction and Retention Across Firms。The TIMS College of Marketing Special Interest Conference on Service Marketing。Nashville, TN。343-351。  new window
2.Lutz, R.(1986)。Quality is as Quality Does: An Attitudinai Perspective on Consumer Quality Judgments。Marketing Science Institute Trustees, Meeting。Cambridge, MA。  new window
研究報告
1.徐敏思(1996)。行動通訊服務市場機會及發展趨勢分析。  延伸查詢new window
學位論文
1.黃珮婷(2000)。顧客滿意度與顧客忠誠度之關係--交易成本理論觀點(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Keegan, Warren J.、Moriarty, Sandra E.、Duncan, Thomas R.(1995)。Marketing。Englewood Cliffs, NJ：Prentice Hall。  new window
2.Turner, R. H.(1970)。Family Interaction。New York：John Wiley & Sons。  new window
3.Bowersox, D. J.、Cooper, M. B.(1992)。Strategic Marketing Channel Management。New York：McGraw-Hall。  new window
4.Mowen, John C.(1995)。Consumer Behavior。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
5.Kotler, Philip(1980)。Marketing Management--Analysis, Planning and Control。Englewood Cliffs, N.J.：Prentice-Hall, Inc.。  new window
6.許長田(1997)。策略性市場行銷學--競爭、策略、個案。智慧文化。  延伸查詢new window
7.Spreng, R. A.(1992)。A Comprehensive Model of the Consumer Satisfaction Formation Process。Indiana University。  new window
8.Han, S.(1992)。Antecedents of Buver-Seller Long-Term Relationships: An Exploratory Model of Structural Bonding and Social Bonding。University Park, PA：Institute for the Study of Business Markets, Pennsylvania State University。  new window
9.McCarthy, E. J.(1960)。Basic Marketing: A Managerial Approach。Homewood, Illinois：Richard D. Irwin, Inc.。  new window
10.Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York：American Management Assocation。  new window
11.Cochran, William G.(1977)。Sampling Techniques。John Wiley & Sons, Inc.。  new window
12.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
圖書論文
1.Day, R. L.(1977)。Alterative Definitions and Designs for Measuring Consumer Satisfaction。The Conceptualization for Cosumer Satisfaction and Dissatisfaction。Cambridge, Mass：Marketing Science Institute。  new window
2.Oliver, R. L.(1993)。A conceptual model of service quality and service satisfaction: Compatiblegoals, different concepts。Advances in Services Marketing and Management: Research and practice。Greenwich, Conn.：JAI Press。  new window
3.Susan, T. E.、Klein, R. A.(1999)。Marketing the Media: Scope and Goals。Promotion and Marketing for Broadcasting and Cable。  new window
4.Kotler, P.(1994)。Marketing Management-Analvsis, Planning。Implementation and Control。New Jersey：Prentice-Hall。  new window
5.Kotler, P.(1994)。Marketing Management-Analvsis, Planning。Implementation and Control。New Jersey：Prentice-Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：432（臺灣：415，外國：17） ／ 本年度總使用人次：1951065 ／ 訪客人次（自102年09月）：67751321
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上