臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：線上遊戲廠商與遊戲軟體供應商策略聯盟風險評估之研究
書刊名：傳播管理學刊
作者：陳耀竹／葉奕欣
出版日期：2004
卷期：5:1
頁次：頁68-84
主題關鍵詞：線上遊戲廠商；策略聯盟風險；模糊多準則決策；語言變數；模糊數；On-line game industry；Strategic alliance risks assessment；Fuzzy number；Multi-criteria decision making；Linguistic variable
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:604
  • 點閱點閱:58
策略聯盟相關研究大部分著重在於雙方目標與利益上，鮮少從策略聯盟風險來探討。有鑑於此，本文試圖從風險角度，為線上遊戲廠商建構一套評選策略聯盟夥伴風險之模式，以供線上遊戲廠商決策參考之用。 本文首先整理文獻並參考線上遊戲廠商業者之意見，彙總出評估策略夥伴風險準則，經重要性分析，萃取出3大構面及23項準則，進而建構選擇策略聯盟夥伴風險評估之層級結構。 本文結合重要性分析、層級分析、模糊德菲法與模糊多評準，提供一套評估策略聯盟風險之演算法則。該演算法則是依據三角形模糊數與語言變數兩個主要概念，作為評估風險準則「可能性」相對權重與各方案滿足各風險準則之「嚴重性」評估之用。文中以臺灣線上遊戲廠商龍頭代表遊戲橘子，進行實證分析，決策者可利用已設定好的語言值集，分別就準則的相對權重，與各風險準則嚴重之程度進行評分，經適當加權與層級整合後，利用Chang and Chen的模糊排序法，求得遊戲軟體供應商策略聯盟風險值，以供線上遊戲廠商選擇策略聯盟夥伴參考之用。
The purpose of this paper is to propose an algorithm for risk assessment of on-line game company and game software suppliers strategic alliances under fuzzy environment. The fundamental concepts we have adopted include the importance analysis, eigenvector method, fuzzy Delphi method, fuzzy set theory and multi-criteria decision method. With the literature review and the investigation of experts in existing companies, we use importance analysis to get the key factors. Then we construct the hierarchy structure of assessing risks of strategic alliance between on-line game industry and game software suppliers. An algorithm proposed in this study is based on the concepts of triangular fuzzy number and linguistic variable to assess the preference ratings of linguistic variable, “probability” and “severity”. The subjects can employ an assumed rating set to show the individual perception of the linguistic variables. Finally we use the Chang and Chen's ranking method to rank the final scores of the value.
期刊論文
1.Smallman, C.(1996)。Risk and organizational behavior: a research model。Disaster Prevention and Management，5(2)，12-26。  new window
2.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review，10(2)，230-243。  new window
3.Andrew, C. I.、Ross, J.(2001)。Why do some strategic alliances persist beyond their useful life?。California Management Journal，44(1)，132-150。  new window
4.Baloia, D.、Price, A.(2003)。Modeling global risk factors affecting construction cost performance。International Journal of Project Management，21，261-269。  new window
5.Ernst, D.(1991)。The way to win cross-border alliances。Harvard Business Review，69(6)，127-135。  new window
6.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences，8(1)，199-249。  new window
7.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences，8(2)，301-357。  new window
8.Chen, Y. C.(2001)。A study on the quality of credit granting in leasing: Fuzzy set theory approach。Soft Computing，5(3)，229-236。  new window
9.Das, T. K.、Teng, B. S.(2000)。Instabilities of Strategic Alliances: An Internal Tensions Perspective。Organization Science，11(1)，77-101。  new window
10.Harland, C.、Brenchley, R.、Walker, H.(2003)。Risk in supply networks。Journal of Purchasing & Supply Management，9，51-62。  new window
11.March, J. G.、Shapira, Z.(1987)。Managerial perspective on risk and risk taking。Management Science，33(11)，1404-1418。  new window
12.Tam, Maggie C. Y.、Tummala, V. M. Rao(2001)。An Application of the AHP in Vendor Selection of a Telecommunications System。Omega: The International Journal of Management Science，29(2)，171-182。  new window
13.Chen, Y. C.(2002)。An application of fuzzy set theory to the external performance evaluation distribution centers in logistics。Soft Computing，6(1)，64-70。  new window
14.Chang, P. L.、Chen, Y. C.(1994)。A fuzzy multi-criteria decision making method for technology transfer strategy selection in biotechnology。Fuzzy Sets and Systems，63，131-139。  new window
15.陳耀竹、謝友甄(20020700)。廣告主評選廣告代理商執行整合行銷傳播之研究。廣告學研究，19，55-87。new window  延伸查詢new window
16.陳耀竹、楊志弘、邱琪瑄(20010100)。網路廣告媒體選擇之研究。廣告學研究，16，1-30。new window  延伸查詢new window
17.Hsu, T. H.(1998)。The fuzzy delphi analytic hierarchy process。Journal of the Chinese Fuzzy Systems Association，4(1)，59-72。  new window
18.Simons, Robert L.(1999)。How risky is your company?。Harvard Business Review，77(3)，85-94。  new window
19.Borys, Bryan、Jemison, David B.(1989)。Hybrid arrangements as strategic alliances: Theoretical issues in organizational combinations。Academy of Management Review，14(2)，234-249。  new window
20.Das, T. K.、Teng, B. S.(2001)。A Risk Perception Model of Alliance Structuring。Journal of International Management，7(1)，1-29。  new window
21.Kogut, Bruce(1988)。Joint ventures: Theoretical and empirical perspectives。Strategic Management Journal，9(4)，319-332。  new window
22.Parkhe, Arvind(1993)。Strategic alliance structuring: A game theoretic and transaction cost examination of interfirm cooperation。Academy of management Journal，36(4)，794-829。  new window
23.Dubois, Didier、Prade, Henri(1978)。Operations on fuzzy numbers。International Journal of Systems Science，9(6)，613-626。  new window
24.Hagedoorn, John(1993)。Understanding the Rationale of Strategic Technology Partnering: Interorganizational Modes of Cooperation and Sectoral Differences。Strategic Management Journal，14(5)，371-385。  new window
25.陳耀竹、王俊菘(20020400)。臺灣網路服務供應商評選應用軟體服務供應商策略聯盟夥伴之研究。管理與系統，9(2)，239-257。new window  延伸查詢new window
26.鄧振源、曾國雄(19890700)。層級分析法（AHP）的內涵特性與應用。中國統計學報，27(7)，13767-13786。new window  延伸查詢new window
27.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。  new window
會議論文
1.Bowen, F. E.、Cousins, P. D.、Lamming, R. C.(1998)。The role of risk in environment related supplier initiatives。The 7th Annual IPSERA Conference。London。58-68。  new window
學位論文
1.陳耀竹(1994)。一個模糊多評準決策方法之構建及其應用(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.Thompson, J. D.(1967)。Organizations in Actions。New York：McGraw-Hill。  new window
2.傅鏡暉(20030000)。線上遊戲產業happy書：帶領你深入暸解on-line game產業。臺北：遠流。new window  延伸查詢new window
3.宋明哲(2002)。現代風險管理。台北：五南。  延伸查詢new window
4.林于勝(2003)。2003我國遊戲產業回顧與展望。MIC資策會。  延伸查詢new window
5.Schwartz, P.、Gibb, B.(1999)。When Good Companies do Bad Things?。New York：Wiley。  new window
6.Taha, H. A.(1997)。Operations Research。New Jersey：Prentice-Hall。  new window
7.Zimmermann, H.-J.(1996)。Fuzzy Set Theory and Its Applications。Boston：Kluwer。  new window
8.Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。  new window
9.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。  new window
10.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
其他
1.Meulbrook, L.(20000509)。Total Strategies for Company-Wide Risk Control。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1059（臺灣：1037，外國：22） ／ 本年度總使用人次：2488187 ／ 訪客人次（自102年09月）：68289837
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上