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題名:公關角色、組織變革與組織權力之關聯性初探
書刊名:中華傳播學刊
作者:劉正道
作者(外文):Liu, Chengtao
出版日期:2004
卷期:5
頁次:頁73-101
主題關鍵詞:公關角色組織變革公關權力Public relations rolesOrganizational changePublic relations power
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:22
  • 點閱點閱:44
本研究從組織變革的角度與權力的觀點,重新檢視公共關仯的組織角色與功能。根據個案分析某大學公關中心在假設革情境角色扮演的結果,公關變革角色包括傳播管理者和傳播技術者,公共變革功能則包括解決不確定性和專業獨特性。公關變革功能與變革管理者角色的關聯性則遠比變革傳技術者角色為高。此外,專業獨特性的公關功能最能提昇公關的組織權力,而變革傳播技術者的角色則可能削弱公關在組織的影響力。
From the perspectives of organizational change and power, this study reexamines the corporate roles and functions of public relations in a change situation. Based on the case study of a university’s public relations center which was confronted with a hypothetical change scenario, this article found that public relations can play the role of communication manager and communication technician and that public relations can fulfill functions such as the reduction of uncertainty and providing expertise unique to the profession of public relations. Communication managers, compared to communication technicians, were more likely to fulfill the functions of public relations. Moreover, expertise was found to be the most important factor contributing to the organizational power of public relations, whereas the role of communication technicians may reduce the organizational power of public relations in the change process.
期刊論文
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會議論文
1.張秀瓊(2003)。學府行銷-以義守大學進修為例。高雄。  延伸查詢new window
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學位論文
1.蔡淑敏(2001)。企業內溝通媒介、員工溝通滿足及組織承諾關係之研究--以台灣電子資訊產業為例(碩士論文)。長榮管理學院。  延伸查詢new window
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5.呂世模(2000)。中華電話員工對民營化組織溝通、變革的認知與組織承諾之研究-以長途及行動通信分公司為例,沒有紀錄。  延伸查詢new window
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7.段詩潔(2002)。公關角色與公關運作模式之初探-以通訊業者為例,沒有紀錄。  延伸查詢new window
8.高景勇(1995)。員工對組織變革成功因素認知之探討-以某國營事業為例,沒有紀錄。  延伸查詢new window
9.楊俊雄(1994)。團隊特性與組織變革關係之研究,沒有紀錄。  延伸查詢new window
10.闕淑茹(2003)。我國大學校院公關負責人與媒介關係之研究,沒有紀錄。  延伸查詢new window
圖書
1.張在山(2000)。公共關係學。台北:五南圖書出版公司。  延伸查詢new window
2.Daft, R. L.(1989)。Organization Theory and Design。St. Paul:West Publishing Co。  new window
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其他
1.Gruning, J. E.(2001)。The role of public relations in management and its contribution to organizational and societal effectiveness,0。  new window
2.Patrick Marketing Group(2001)。Survey shows execs unhappy about their firms' PR efforts,沒有紀錄。  new window
圖書論文
1.Grunig, L. A.(1992)。Power in the public relations department。Excellence in Public Relations and Communication Management。Hillsdale, NJ:Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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