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題名：公共關係之關係策略模式初探：在地與文化的觀點
書刊名：新聞學研究
作者：黃懿慧／林穎萱
作者(外文)：Huang, Yi-hui／Lin, Ying-hsuan
出版日期：2004
卷期：79
頁次：頁135-195
主題關鍵詞：公共關係；關係策略；在地；文化；情境；效益；Public relations；Relationship strategy；Situation；Public relations effectiveness；Indigenous；Culture
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(5) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:575
  • 點閱點閱:42
　　　　　本文旨於從文化與在地的觀點，初探公共關係之關係策略的情境、策略及效益之關聯性。本研究採取質性深度訪談法。在研究設計上，採取「三角驗證原則」（principles of methodological triangulation），希望透過資料校正、分析者校正、理論校正，以及方法校正等原則提高質性研究的效度及信度問題。本研究共涵蓋兩類受訪者的訪談資料︰（1）1999年四月至五月間，針對13位行政院國會聯絡人訪談所得資料，以及（2）2001年十二月至2002年一月間，針對22位企業內及公關公司公關從業人員訪談所得資料。本文根據訪談發現，建構初探性理論模式。
　　　　　The purpose of this paper is to explore the relationships between and among contextual factors, guanxi (relationship) strategy, and relationship outcomes from indigenous cultural perspectives. This study employs qualitative research methods, with two sets of long-interview data for theoretical model construction. This study adopts the principles of methodological triangulation for data triangulation, researcher triangulation, theory triangulation, whereby method triangulation enhances research validity and reliability. The study covers the findings on two types of interviewees: 1) 13 Executive Yuan liaison officers with the Legislative Yuan from April through May 1999, and 2) 22 PR practitioners from PR agencies as well as in-house PR practitioners from December 2001 through January 2002. A preliminary theoretical model is thus constructed.
期刊論文
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會議論文
1.佐斌(2000)。中國人的關係取向：概念及其測量。臺北。  延伸查詢new window
2.Tolhuizen, J. H.(1992)。The Association of Relational Factors to Intensification Strategy Use。The convention of the Speech Communication Association，(會議日期: 1992, November)。Chicago。  new window
研究報告
1.Hon, L. C.、Grunig, J. E.(1999)。Measuring Relationship in Public Relations。Gainesville, FL。  new window
學位論文
1.Plowman, K. D.(1995)。Congruence between public relations and conflict resolution: Negotiation power in the organization(博士論文)。University of Maryland，College Park。  new window
2.彭懷真(1989)。台灣企業業主的”關係”及其轉變--一個社會學的分析(博士論文)。東海大學。new window  延伸查詢new window
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4.胡幼偉(1987)。分析論語中的人際傳播概念，沒有紀錄。  延伸查詢new window
5.陳雙景(1982)。先秦縱橫家論辯研究，沒有紀錄。  延伸查詢new window
6.黃煌雄(1971)。論戰國時代的合縱與連橫，0。  延伸查詢new window
圖書
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圖書論文
1.Grunig, J. E.、黃懿慧(2000)。From organization effectiveness to relationship indicators: Antecedents of relationships,public relations strategies,and relationship outcomes。Public relations as relationship management: A relational approach to the study and practice of public relations。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
2.Kagitcibasi, C.(1994)。A Critical Appraisal of Individualism and Collectivism: Toward a New Formulation。Individualism and Collectivism: Theory, Method, and Applications。Sage。  new window
3.喬健(19820000)。「關係」芻議。社會及行為科學研究的中國化。臺北：中央研究院民族學研究所。new window  延伸查詢new window
4.Grunig, J. E.、White, J.(1992)。The effect of worldviews on public relations theory and practice。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
5.Grunig, L. A.(1992)。Activism: How it limits the effectiveness of organizations and how excellent public relations departments respond。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
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7.黃光國(19880000)。中國人的權力遊戲。中國人的心理。臺北：桂冠。new window  延伸查詢new window
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9.楊國樞(1993)。中國人的社會取向：社會互動的觀點。中國人的心理--理念與方法篇。台北：桂冠圖書公司。new window  延伸查詢new window
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