資訊時代的來臨，網際網路已成為人們獲取訊息不可或缺的利器。各種不同功能的網路服務不斷被開發出來供人們使用，這些系統經過整合以後，更加提昇網際網路的便利性及多元性，但也使得網際網路的資訊氾濫，讓使用人不知道什麼才是自己需要的？更不知道要如何去找自己需要的？也就因為使用者有找尋符合自己需要的「需求」，聰明的企業便提出了所謂的「個人化」的服務。「個人化」，顧名思義，就是針對個別消費者的需求，提供符合其需求的產品以及服務，在個人化網路整合服務系統，可以提供使用者作個人化的選擇，搜尋符合自己需求的資訊並使用符合自己需要的網路整合服務。本文的目的即在探討我國運動網站目前在個人話網路整合服務的現況及未來的遠景。 我國運動網站之成立並不比其他類型的網站來的晚，成立之初仍以學術性為多，目前國內運動網站的整合性服務已經非常完備，對於相關網站的連結、各種資訊的提供、網站內容的搜尋服務、運動埸館的活動訊息及運動明星的報導等，部充份發揮了網際網路無遠弗界的特性。但在個人化服務方面，比起其他類型的網站，仍嫌薄弱。本文根據 Thomas A. Powell(2001)的分類，將運動網站區分為商業性、娛樂性、資訊性、導覽性、藝術性及個人網站，以此種分類方式對運動網站在個人化網路整合服務系統之現況做一分析。並認為在新一代資訊管理技術下，我國運動網站在個人化網路整合服務系統之未來發展應朝個人化的檢索功 能，主動推播、個人化瀏覽、虛擬與實體相結合、專業化、多元化、及運動網站問的策略聯盟等主題而努力。

　　　　　In the Information age, data gathering from Intemet becomes a daily work for everybody. Various Intemet services have been developed for people use. Various systems which integrating services, it makes Intemet more easy to use and makes information more diversity. At same time, overflowing information makes user hard to pick up and to search the information what they really needed. To meet the individual expectation, personalized web services become more popular and make the web designed more target oriented. Personalized web services are designed to meet the customer special needed and to meet customer specific services. In the Integrated personalized web system, user can choose the topics and the services he requested, and even user can customized the system. The purpose of this study is to explore the status and development of personalized web services on sports web sites in Taiwan. To sport related web sites in Taiwan, it becomes visible in Intemet no later than other class web sites. In the early age, sites were supported by academies. At present, sport related web in Taiwan are very well developed and have integrated with all kind services. It support related web linkage, sport news, celebrity reports, contain search, and other sport related information. It shows the nature power of intemet. Never the less, to the personalized web services, sport related web sites in Taiwan need more effects comparing to other class. According to the Thomas A. Powell [Web Design] (2001) classification, it arranges sport related web sites into commercial, entertainment, information, tour guide, arts and personal web class. In addition, with this classification, the study makes analysis on the status and development of personalized web integration system to sport related web sites in Taiwan. The study shows, with the development of next generation information management, the sport related web development in Taiwan will adopt the personal index search, initiative push, and personal browsing technology. It will form an alliance with other class web sites virtually or physical that forming professional and varieties subjects.