In the past, most of scholars investigate into brand relationship by using consumers' viewpoints to brand. However, there are some studies pointing out that brand relationship can be analogized by interpersonal relationship i.e., the relationship between consumers and brand is like the interpersonal relationship. Therefore, this study tries to construct a measurement scales on brand's attitude and behavior toward consumers to supplement the past brand relationship studies only focus on consumers' viewpoints on brand. Focusing on two famous brands, we carried out two phases data collection and data analysis. The measuring items reduce from 52 to 24. A measurement scales on brand's attitude and behavior toward consumers is developed. The limitation of this measurement scales and future research suggestion are also discussed.