From the rural sociological interpretation, agricultural tourism implies rural community development, participation of people, recognition of community and reshaping function of conventional agriculture. This analysis concludes that the development of agricultural tourism can be regarded as rural social and economical transfer, rural social value restructing and model build up of rural development. For the sustainable development of agricultural tourism, this analysis suggests that related laws have to be amended, human resources developmemnt has to be further strengthened, and a personality of independent and self-reliance of new agriculture has to be cultivated.