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P.(1991)。Measurement, design, and analysis: An integrated approach。Hillsdale, NJ:Lawrence Erlbaum Associates。 | 7. | Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。 | 8. | Nyquist, J. D.、Booms, B. H.(1987)。Measuring services values from the consumer perspective。Add Value to Your Services。Chicago, IL。 | 9. | Kelley, H. H.(1972)。Attribution in Social Interaction。Attribution: Perceiving the Causes of Behavior。Morristown, NJ:General Learning Press。 | 10. | Edvardsson, B.、Thomasson, B.、Ovretveit, J.(1994)。Quality of Service: Making it Really Work。Quality of Service: Making it Really Work。London, UK。 | 11. | Nickerson, N. P.(1996)。Foundations of Tourism。Upper Saddle River, NJ:Prentice-Hall。 | 12. | Bozell-Gallup(1996)。The Second Annual Bozell-Gallup Worldwide Quality Poll。The Second Annual Bozell-Gallup Worldwide Quality Poll。N. Y.。 | 13. | 李田樹(1988)。關鍵時刻。關鍵時刻。臺北。 延伸查詢 | 14. | D' Andrade, R. 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