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題名：網路文獻之資訊式廣告之探討
書刊名：商學學報. 空大
作者：江啟先
作者(外文)：Chiang, Chi-hsian
出版日期：2004
卷期：12
頁次：頁35-62
主題關鍵詞：資訊式廣告；數位產品；產品知識；交易成本理論；紮根理論方法
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:26
  • 點閱點閱:15
期刊論文
1.Mothersbaugh, David L.、Park, C. W.、Feick, L. F.(1992)。Consumer Knowledge Assessment--How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know。Advances in Consumer Research，19，193-198。  new window
2.江啟先(20030700)。網際網路數位音樂產品資訊揭露程度之廣告效果研究。商學學報. 空大，11，31-55。new window  延伸查詢new window
3.Anderson, R. D.、Engledow, J. L.、Becker, H.(1979)。Evaluating the Relationships among Attitudes toward Business, Product Satisfaction, Experience, and Search Effort。Journal of Marketing Research，394-400。  new window
4.Bettman, J. R.、Park, C. W.(1980)。Effect of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes。Journal of Consumer Research，7，234-248。  new window
5.Donthu, N.、Gilliland, D.(1996)。Observations: The Infomercial Shopper。Journal of Advertising Research，69-76。  new window
6.Hausthorne, T. R.(1998)。Opening doors to retail stores。Direct Marketing，60(9)，8-51。  new window
7.Jacoby, J.、Speller, D. E.、Kohn, C.(1974)。Brand Choice Behavior as a Function of Information Load。Journal of Marketing Research，63-69。  new window
8.Moore, W. L.、Lehmann, D. R.(1980)。Individual Differences in Search Behavior for a Nondurable。Journal of Consumer Research，296-307。  new window
9.Punj, G. N.、Staelin, R.(1983)。A Model of Consumer Information Search Behavior for New Automobiles。Journal of Consumer Research，9，366-380。  new window
10.Rasmusson, E.(1998)。Speeding Growth with Infomercials。Sales and Marketing Management，150(8)，77。  new window
11.Srinivasan, N.、Ratchford, B.(1990)。An Empirical Test of a Model of External Search for Automobiles。Journal of Consumer Research，18，233-242。  new window
12.江啟先、黃思明(20031200)。網際網路數位化產品資訊揭露之廣告效果研究。管理學報，20(6)，1045-1080。new window  延伸查詢new window
13.Cote, Joseph A.、Leong, Siew Meng、Cote, Jane(1991)。Assessing the influence of Journal of Consumer Research: A citation analysis。Journal of Consumer Research，18(3)，402-410。  new window
14.Johnson, Eric J.、Russo, J. Edward(1984)。Product familiarity and learning new information。Journal of Consumer Research，11，542-550。  new window
15.Selnes, F.、Troye, S. V.(1989)。Buying expertise, information search, and problem solving。Journal of Economic Psychology，10(3)，411-428。  new window
16.Bei, Lien-Ti、Widdows, Richard(1999)。Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach。Journal of Consumer Affairs，33(1)，165-186。  new window
17.Bloch, Peter H.、Sherrell, Daniel L.、Ridgway, Nancy M.(1986)。Consumer Search: An Extended Framework。Journal of Consumer Research，13(1)，119-126。  new window
18.Schmidt, Jeffrey B.、Spreng, Richard A.(1996)。A Proposed Model of External Consumer Information Search。Journal of the Academy of Marketing Science，24(3)，246-256。  new window
19.Brucks, M.(1985)。The Effects of Product Class Knowledge on Information Search Behavior。Journal of Consumer Research，12(1)，1-16。  new window
20.Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society，13(1)，43-54。  new window
21.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research，14(1)，83-95。  new window
22.Coase, Ronald H.(1937)。The Nature of the Firm。Economica，4(16)，386-405。  new window
23.Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing，63(1)，26-43。  new window
24.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
25.Liang, Ting-Peng、Huang, Jin-Shiang(1998)。An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model。Decision Support Systems，24(1)，29-43。  new window
研究報告
1.Novak, T. P.、Hoffman, D. L.(1996)。New Metrics for New Media: Toward the Development of Web Measurement Standards。  new window
學位論文
1.林夏萍(1998)。臺灣地區網際網路消費者購物資訊搜尋行為之初探(碩士論文)。國立中正大學。  延伸查詢new window
2.陳名璋(1998)。網站廣告呈現方式對廣告效果之影響(碩士論文)。國立中央大學。  延伸查詢new window
3.Raman, Niranjan V.(1996)。Determinants of Desired Exposure to Interactive Advertising(博士論文)。The University of Texas at Austin。  new window
4.汪志堅(1999)。產品知識、搜尋價值對網際網路資訊搜尋量影響之研究(博士論文)。國立中興大學。new window  延伸查詢new window
5.谷雅慧(1996)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境(碩士論文)。國立中央大學。  延伸查詢new window
6.耿慶瑞(1999)。WWW互動廣告效果之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.謝清佳、吳琮璠(1997)。資訊管理--理論與實務。臺北：松崗。  延伸查詢new window
2.Assael, Henry。Consumer Behavior and Marketing Action。South-Western College Publishing。  new window
3.Belch, G. E.、Belch, M. A.(1998)。Advertising and Promotion。McGraw-Hill。  new window
4.Nocosia, M. F.(1996)。Consumer Decision Processes: Marketing and Advertising Implications。Englewood Cliffs, NJ：Prentice Hall。  new window
5.Bennett, P. D.(1988)。Dictionary of Marketing Terms。Chicago, IL：American Marketing Association。  new window
6.Ragin, C. C.(1987)。The Comparative Method。Berkeley, CA：University of California Press。  new window
7.Solomon, M. R.(1994)。Consumer Behavior: Buying, Having and Being。Boston：Allyn and Bacon。  new window
8.Solomon, M. R.(1996)。Consumer Behavior: Buying, Having and Being。Englewood Cliffs, New Jersey。  new window
9.Peter, J. P.、Olson, J. C.(1996)。Consumer Behavior and Marketing Strategy。Irwin。  new window
10.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL：Dryden Press。  new window
11.Shapiro, Carl、Varian, Hal R.(1999)。Information Rules: A Strategic Guide to the Network Economy。Harvard Business School Press。  new window
12.Wilkie, William L.(1994)。Consumer Behavior。John Wiley and Sons。  new window
13.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd：Free Press。  new window
14.Yin, Robert K.(1993)。Applications of Case Study Research。Sage。  new window
15.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
16.Glaser, Barney G.、Strauss, Anselm L.(1967)。The Discovery of Grounded Theory: Strategies for Qualitative Research。Aldine。  new window
17.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.GVU(1998)。GVU's WWW User Surveys，http://www.cc.gatech.edu/GVU/user_surveys。  new window
圖書論文
1.Fortin, David R.(1999)。New and Improved! Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers。Advertising and the World Wide Web。London。  new window
2.Schlosser, E. A.、Kanfer, A.(1996)。Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies。Advertising and the World Wide Web。London。  new window
3.Hempel, D. J.(1969)。Search Behavior and Information Utilization in the Home Buying Process。Marketing Involvement in Society and the Economy。Chicago：American Marketing Association。  new window
4.Newman, Joseph W.(1977)。Consumer External Search: Amount and Determinants。Consumer and Industrial Buying Behavior。Elsevier North-Holland。  new window
5.Olshavsky, Richard W.、Wymer, Walter(1995)。The Desire for New Information From External Sources。Proceedings of the Society for Consumer Psychology。Bloomington, IN：Printmaster。  new window
 
 
 
 
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