Musical products have long been a major element in the entertainment of the general public. However, both the market and music producers are facing an agonizing situation posed by high production costs, widespread misuse of information technology and violations of intellectual property rights. The purpose of this survey study is to construct a profile of the musical purchasing behavior of university students. By doing so, practical programs for marketing campaigns can be devised. The survey results show that more than 50% of the respondents have or had behaved against the protection of intellectual property rights. The main factors considered in buying an authorized copy include price level, promotions and collection value. Respondents can be clustered into two groups which differ in some ways in terms of consumer behavior. Samples for this survey were obtained from a university located in northern Taiwan and were analyzed by using SPSS by ANOVA, Factor Analysis and Clustering Techniques.