| 期刊論文1. | 黃璋如(19991200)。消費者對蔬菜安全偏好之聯合分析。農業經濟半年刊,66,21-47。 延伸查詢 | 2. | Oliver, R. L.(1993)。Cognitive, affective, and attribute base of the satisfaction response。Journal of Consumer Research,20(3),418-430。 | 3. | Dooyoung, Shin、Elliott, Kevin M.(2001)。Measuring Customers' Overall Satisfaction: A Multi-Attributes Assessment。Services Marketing Quarterly,22(1),3-19。 | 4. | Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。 | 5. | Green, P. E.、Srinivasan, V.(1990)。Conjoint Analysis in Marketing: New Developments with Implication for Research and Practice。Journal of Marketing,54,3-19。 | 6. | Halsted, Diane(1999)。The Use of Comparison Standards in Customer Satisfaction Research and Management: A Review and Proposed Typology。Journal of Marketing Theory and Practice,7(3),13-26。 | 7. | Tse, David K.、Wilton, Peter C.(1988)。Models of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research,25(2),204-212。 | 8. | Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。 | 9. | Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(1983)。Modeling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。 | 10. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 | 11. | Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。 | 研究報告1. | 胡慧如、黃淑真、田筱君、邱芙君、江秋蘭、夏榮鄉(1998)。消費者對有機農產品的環境與食品安全效益之願付價格。國立宜蘭農專農業經濟科。 延伸查詢 | 學位論文1. | 闕山晴(2002)。顧客滿意度與忠誠度之研究--以西式速食業為例(碩士論文)。國立臺灣科技大學,台北。 延伸查詢 | 2. | 李佩珍(1985)。聯合分析法在銀行業競爭策略上之應用研究(碩士論文)。東海大學。 延伸查詢 | 3. | 吳金水(1985)。自顯性偏好模式與聯合分析法在訂婚囍餅市場上之應用研究(碩士論文)。淡江大學。 延伸查詢 | 4. | 許俊雄(2001)。金融機構顧客滿意度評量模式之研究(碩士論文)。銘傳大學。 延伸查詢 | 圖書1. | 呂長民(2001)。行銷研究--研究方法與實例應用。台北市:前程企業管理有限公司。 延伸查詢 | 2. | Harrell, G. D.、Frazier, G. L.(1999)。Marketing: Connecting with Customers。Englewood Cliffs, N. J.:Prentice-Hall。 | 3. | Kolter, Philip(1998)。Marketing Management: Analysis, Planning, Implementation and Control。 | 4. | Lilien, G. L.、Kotler, P.、Moorthy, K. S.(1992)。Marketing Models。Englewood Cliffs, N. J.:Prentice-Hall。 | 5. | Kades, T. R.(1999)。Consumer Behavior and Managerial Decision Making。Addision-Wesley。 | 6. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | |