The purpose of this study was to explore (1) whether consumer’s basic characteristics varied with the location of a clinic; (2) whether the significance School Nurse, Chung-Wen Elementary School ranking of 31 considered factors for consumer varied with the location of a clinic; and (3) whether the significance ranking of six aspects of considered factors for consumer varied with the location of a clinic. A total of 150 clients from three clinics of family physician in Pingtung County completed structured questionnaires. Three important findings were drawn from this study: (1) in the basic characteristics of a clinic consumer, consumer’s vocation, language, how to know the clinic, educational level, income, traffic time, conscious severity of illness, traveling time to the clinic had significant difference in various regions; (2) the significance ranking of 31 considered factors for consumer’s choosing a clinic had significant interaction effect with various regions; (3) the significance ranking of six aspects of considered factors for consumer’s choosing a clinic had non-significant interaction effect with various regions; in the six aspects of considered factors, service member factor and economic factor were the first ranking, hardware factor, medication factor, and physician factor followed, and convenient factor was the last. Referred to the study results, there were some suggestions to a manager of a clinic for promoting cure technique and service attitude, enhancing hardware of the clinic, and segmenting consumer’s characteristics of clinics in various regions.