For exploring reading situations and information seeking behaviors, this study is based on the model of situationalism. The author surveys 209 readers of electronic and traditional newspaper with open-ended questionnaires. Results indicate that the lower accessibility and required higher motivation restrict readers of electronic newspapers from building consistent accessing behavior. The study recommends using shorter articles as well “pulling” techniques to attract readers. Further, a series of steps taken to satisfy readers' curiosity would help electronic newspapers to prolong readers' stay on their websites. The findings of this study would contribute to developing the capacity of electronic newspapers to meet readers' information seeking needs.