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題名:心領神會--博物館參觀經驗與行銷策略
書刊名:故宮文物月刊
作者:孫鴻鈴
出版日期:2005
卷期:22:11=263
頁次:頁98-107
主題關鍵詞:博物館參觀行銷策略
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:10
期刊論文
1.Kaplan, Stephen、Bardwell, Lisa L.、Slakter, Deborah B.(1993)。The Restorative Experience as a Museum Benefit。Journal of Museum Education,18(3),15-18。  new window
2.Korn, Randi(1992)。Redefining the Visitor Experience。Journal of Museum Education,17(3),17-19。  new window
3.Graburn, N. H.(1977)。The Museum and Their Experience。The Visitor and the Museum,5-32。  new window
4.Sola, T.(1992)。The Future of Museums and the Role of Museology。Museum Management and Curatorship,11,394。  new window
5.Doering, Z. D.(1999)。Strangers, Guests, or Clients?。Curator,42(2),83。  new window
6.Annis, S.(1986)。The Museum as a Staging Ground for Symbolic Action。Museum,151,168-171。  new window
7.Kotler, Neil、Kotler, Philip(2000)。Can museums be all things to all people? Missions, goals, and marketing's role。Museum Management and Curatorship,18(3),271-287。  new window
圖書
1.Kotler, Neil、Kotler, Philip(1998)。Museum strategy and marketing: Designing missions, buildings, audiences, generating revenue and resources。San Francisco, Calif:Jossey Bass Inc.。  new window
2.Falk, John H.、Dierking, Lynn D.(1992)。The museum experience。Washington, DC:Whalesback Books。  new window
3.Roberts, C. L.(1997)。From Knowledge to Narrative: Educators And the Changing Museum。Smithsonian Institution Press。  new window
4.黃彥憲(2001)。付費體驗的時代:超資本主義新紀元:使用權取代所有權。臺北。  延伸查詢new window
 
 
 
 
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