| 期刊論文| 1. | Schwartz, S. H.、Bilsky, W.(1987)。Toward a universal psychological structure of human values。Journal of Personality and Social Psychology，53(3)，550-562。   | | 2. | Higgins, E. Tory、Rholes, William S.、Jones, Carl R.(1977)。Category accessibility and impression formation。Journal of Experimental Social Psychology，13(2)，141-154。 | | 3. | Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research，21(1)，1-31。 | | 4. | Botvin, G. J.、Goldberg, C. J.、Botvin, E. M.、Dusenbury, L.(1993)。Smoking behavior of adolescents exposed to cigarette advertising。Public Heakth Reports，108，217-224。 | | 5. | Shadel, W.、Niaura, R.、Abrams, D. B.(2001)。How do adolescents process smoking and antismoking advertisements? A social cognitive analysis with implications for understanding smoking initiation。Review of General Psychology，5(4)，429-444。 | 學位論文| 1. | 陳富莉(2001)。論菸品消費文化與青少年菸品消費行為(博士論文)。國立臺灣大學。 延伸查詢 | 圖書| 1. | Rokeach, M.(1975)。The Nature of Human Values。New York：Free Press。 | | 2. | Fiske, Susan T.、Taylor, Shelley E.(1984)。Social Cognition。New York：Random House。 | | 3. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | | 4. | Rokeach, M.(1968)。Beliefs, attitudes, and values: A theory of organization and change。Jossey-Bass。 | 其他| 1. | 李景美(1998)。台北中學學生對於菸品廣告的反應。 延伸查詢 | | 2. | 張卿卿(2003)。菸品廣告與反菸廣告之相關研究--期中報告。 延伸查詢 | | 3. | Aiken, P. P., Eadie, D. R., Hastings, G. B., & Haywood, A. J.(1991)。Predisposing effects of cigarette advertising on children’s intentions to smoke when older。 | | 4. | Albright, C. L., Altman, D. G., Slater, M. D., Maccaby, N.(1988)。Cigarette advertisements in magazines: Evidence for a differential focus on women’s and youth magazines。 | | 5. | Altman, D. G., Slater, M. D., Albright, C. L. & Maccoby, N.(1987)。How an unhealthy product is sold: Cigarette advertising in magazines, 1960-1985。 | | 6. | Basil, M. D., Schooler, C., Altman, D. G., Slater, M., Albright, C. L., Maccoby, N.(1991)。How cigarettes are advertised in magazines: Special messages for special markets。 | | 7. | Chapman, S., & Fitzgerald, B.(1982)。Brand preference and advertising recall in adolescent smokers: Some implications for health promotion。 | | 8. | Chassin, L., Presson, C. C., Sherman, S. J., Corty, E., & Olshavsky(1981)。Self-images and cigarette smoking in adolescence。 | | 9. | Davis, R. M.(1987)。Current trends in cigarette advertising and marketing。 | | 10. | Ernster, V. L.(1985)。Mixed messages for women: A social history of cigarette smoking and advertising。 | | 11. | Goldman, K.(1994)。Advertising: A Stable of females has joined Joe Camel in controversial cigarette ad campaign。 | | 12. | Goldman, L. K., & Glantz, S. A.(1998)。Evaluation of antisomking advertising campaigns。 | | 13. | Goldstein, A. O., Fischer, P. M., Richards, J. W., & Creten, D.(1986)。Relationship between high school student smoking and recognition of cigarette advertisements。 | | 14. | Grube, J. W., Weir, I. L., Getzlaf, S. & Rokeach, M.(1984)。Own value system, value images, and cigarette smoking。 | | 15. | Hawkins, K., & Hane, A. C.(2001)。Young women’s perception of print cigarette advertising。 | | 16. | Johnston, C. S.(1995)。The Rokeach Value Survey: Underlying structure and multidimensional scaling。 | | 17. | Kluckhohn, C.(1951)。Values and value orientations I the theory of action。 | | 18. | Kolbe, R., & Burnett, M.(1991)。Content-analysis research: An examination of applications with directives for improving research reliability and objectivity。 | | 19. | LaTour, M. S. & Henthorne, T.(1993)。Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy。 | | 20. | Lin, C.(2001)。Cultural values reflected in American and Chinese television advertising。 | | 21. | Maciejewski, J.(1999)。Promising envy and community through consumption: A textual analysis of camel advertising。 | | 22. | Pechmann, C., & Shih, C.(1999)。Smoking scenes in movies and antismoking advertisements before movies: Effects on youth。 | | 23. | Pollay, R. W., Lee, J. S., & Carter-Whitney, D.(1992)。Separate, but not equal: Racial segmentation in cigarette advertising。 | | 24. | Reichert, T.(2002)。Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising。 | | 25. | Reid, L. N., King, K. W., & Kreshel, P. J.(1995)。Black and white models and their activities in modern cigarette and alcohol ads。 | | 26. | Reynolds, T. J., & Darden(1997)。Construing Life Style. In Kahle, L. R., & Chiagouris, L. (Eds.) Values, Lifestyles, and Psychographics。 | | 27. | Rokeach, M.(197l)。Long-range experimental modification of values, attitudes and behavior。 | | 28. | Schooler, C., Basil, M. D., & Altman, D. G.(1996)。Alcohol and cigarette advertising on billboards: Targeting with social cues。 | | 29. | Shadel, W., Niaura, R., Abrams, D. B.(2002)。Adolescents’ reactions to the imagery displayed in smoking and antismoking advertisements。 | | 30. | Shapiro, J. P.(1998)。Industry foes fume over the tobacco deal。 | | 31. | Sin, Leo Yat-ming(1997)。Cigarette advertising and juvenile smoking behaviour: A Hong Kong Study。 | | 32. | Soley, L. C., & Kurzbard, G.(1986)。Sex in advertising: A comparison of 1964 and 1984 magazine advertisements。 | | 33. | Soley, L. C., & Reid, L.N.(1988)。Taking it off: Are models in magazines ads wearing less?。 | | 34. | Sly, D. f., Heald, G. R., & Ray, S.(2001)。The Florida ‘truth’ antitobacco medis evaluation: design, first year resules, and implications for planning future state media evaluations。 | | 35. | Wyer, Robert S. and Thomas K. Srull(1981)。Category accessibility: Some theoretical and empirical issues concerning the processing of social stimulus information。 | 圖書論文| 1. | Schwartz, S.(1994)。Beyond individualism-collectivism: New cultural dimensions of values。Individualism and collectivism: Theory, method, and applications。Thousand Oaks：SAGE Publications。 | |