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題名:資料探勘在目標行銷之應用研究--以寬頻網路客戶提升速率為例
書刊名:華人經濟研究
作者:劉福堂
出版日期:2005
卷期:3:1
頁次:頁127-144
主題關鍵詞:寬頻網路顧客關係管理目標行銷資料探勘
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:26
期刊論文
1.邱宏彬、蘇建源(2004)。一個可彈性支援顧客關係管理與資料庫行銷之模糊RFM Model。電子商務學報,6(2)。new window  延伸查詢new window
2.Anand, S. S.、Patrick, A. R.、Hughes, J. G.、Bell, D. A.(1998)。A Data Mining Methodology for Cross-sales。Knoledge-Based Systems,10,449-461。  new window
3.Curt, H.(1995)。The Devil's in the Detail: Techniques, Tools, and Application for Database mining and Knowledge Discovery-Part 1。Intelligent Software Strategies,6(9),1-15。  new window
4.Dourish, P.、Edwards, W. Keith、Lamarca, Anthony, Lamping、John, Petersen、Karin, Salisbury, Michael、Terry, Douglas B.、Thornton, James(2000)。Extending Document Management Systems with User-Specific Active Properties。ACM Transactions on Information Systems,18(2),140-170。  new window
5.Fish, K. E.、Barnes, James H.、Aiken, Milam W.(1995)。Artificial Neural Network: A New Methodology for Industrial Market Segmentation。Industrial Marketing Management,24,431-438。  new window
6.Flip, K.、Alexandras, L.、Yannis, K.、Christos, F.(2000)。Quantifiable data mining using ratio rules。The VLDB Journal,8,254-266。  new window
7.Fu, Y.(1997)。Data mining task, technique and applications。IEEE POTENTIALS,16(4),18-20。  new window
8.Ron, K.(1998)。Using Database Marketing Techniques to Enhance Your One-to-One Marketing Initiatives。Journal of Consumer Marketing,15,491-493。  new window
9.Tunstel, E.、Jamshidi, M.(1996)。On Genetic Programming of Fuzzy Rule-Based Systems for Intelligent Control。International Journal of Intelligent Automation and Soft Computing,2(3),271-284。  new window
10.Yoram, W.(1978)。Issues and Advance in Segmentation Research。Journal of Marketing Research,15,319-323。  new window
11.Fayyad, Usama、Piatetsky-Shapiro, G.、Smyth, P.(1996)。From Data Mining to Knowledge Discovery in Database。AI magazine,17(3),37-54。  new window
12.Li, F.、Nichols, J. A. F.(2000)。Transaction or Relationship Marketing : Determinants of Strategic Choices。Journal of Marketing Management,16(5),449-464。  new window
13.陳文華(19990500)。應用資料倉儲系統建立CRM。資訊與電腦雜誌,226,122-127。  延伸查詢new window
14.Rigby, Darrell K.、Reichheld, Frederich F.、Schefter, Phil(2002)。Avoid the Four Perils of CRM。Harvard Business Review,80(2),101-106+108-109+130。  new window
15.Craven, M. W.、Shavlik, J. W.(1997)。Using neural networks for data mining。Future Generation Computer Systems,13(2/3),221-229。  new window
會議論文
1.Srikant, R.、Agrawal, R.(1996)。Mining Quantitative Association Rules in Large Relational Tables。The ACM-SIGMOD International Conferences。Montreal:ACM Digital Library。1-12。  new window
2.劉幼俐、陳清河(2001)。台灣 Cable Modem與 ADSL寬頻網路行為使用比較分析。台灣區網際網路研討會。  延伸查詢new window
3.Han, J.、Chen, S.、Chiang, J. Y.(1998)。Issues for On-Line Analytical Mining of Data Warehouses。1998 workshop on Research Issues on Data Mining and Knowledge Discovery。  new window
學位論文
1.張柏齡(2002)。資料倉儲建立研究及成果(碩士論文)。中原大學。  延伸查詢new window
2.郭昭琪(2002)。國內寬頻網路服務業者產品定位與消費者類型之研究(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.McCarthy, E. J.(1990)。Basic Marketing: A Managerial Approach。Homewood Illinois:Richard D. Irwin, Inc.。  new window
2.洪順慶(2001)。行銷管理。台北:新陸書局股份有限公司。  延伸查詢new window
3.Pyle, D.(1999)。Data Preparation for Data Mining。Morgan Kaufmann Publishers。  new window
4.余朝權(2001)。現代行銷管理。臺北:五南圖書。  延伸查詢new window
5.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。  new window
6.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
7.許長田(1997)。策略性市場行銷學。臺北市:生智文化。  延伸查詢new window
其他
1.(2004)。寬頻網路之顧客關係管理,http://www.cht.com.tw/。  延伸查詢new window
2.資策會(2004)。ADSL 與 Cable Modem 寬頻產品,http://www.find.org.tw。  延伸查詢new window
 
 
 
 
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