| 期刊論文1. | 邱宏彬、蘇建源(2004)。一個可彈性支援顧客關係管理與資料庫行銷之模糊RFM Model。電子商務學報,6(2)。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Anand, S. S.、Patrick, A. R.、Hughes, J. G.、Bell, D. A.(1998)。A Data Mining Methodology for Cross-sales。Knoledge-Based Systems,10,449-461。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Curt, H.(1995)。The Devil's in the Detail: Techniques, Tools, and Application for Database mining and Knowledge Discovery-Part 1。Intelligent Software Strategies,6(9),1-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Dourish, P.、Edwards, W. Keith、Lamarca, Anthony, Lamping、John, Petersen、Karin, Salisbury, Michael、Terry, Douglas B.、Thornton, James(2000)。Extending Document Management Systems with User-Specific Active Properties。ACM Transactions on Information Systems,18(2),140-170。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Fish, K. E.、Barnes, James H.、Aiken, Milam W.(1995)。Artificial Neural Network: A New Methodology for Industrial Market Segmentation。Industrial Marketing Management,24,431-438。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Flip, K.、Alexandras, L.、Yannis, K.、Christos, F.(2000)。Quantifiable data mining using ratio rules。The VLDB Journal,8,254-266。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Fu, Y.(1997)。Data mining task, technique and applications。IEEE POTENTIALS,16(4),18-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Ron, K.(1998)。Using Database Marketing Techniques to Enhance Your One-to-One Marketing Initiatives。Journal of Consumer Marketing,15,491-493。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Tunstel, E.、Jamshidi, M.(1996)。On Genetic Programming of Fuzzy Rule-Based Systems for Intelligent Control。International Journal of Intelligent Automation and Soft Computing,2(3),271-284。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Yoram, W.(1978)。Issues and Advance in Segmentation Research。Journal of Marketing Research,15,319-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Fayyad, Usama、Piatetsky-Shapiro, G.、Smyth, P.(1996)。From Data Mining to Knowledge Discovery in Database。AI magazine,17(3),37-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Li, F.、Nichols, J. A. F.(2000)。Transaction or Relationship Marketing : Determinants of Strategic Choices。Journal of Marketing Management,16(5),449-464。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | 陳文華(19990500)。應用資料倉儲系統建立CRM。資訊與電腦雜誌,226,122-127。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Rigby, Darrell K.、Reichheld, Frederich F.、Schefter, Phil(2002)。Avoid the Four Perils of CRM。Harvard Business Review,80(2),101-106+108-109+130。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Craven, M. W.、Shavlik, J. W.(1997)。Using neural networks for data mining。Future Generation Computer Systems,13(2/3),221-229。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Srikant, R.、Agrawal, R.(1996)。Mining Quantitative Association Rules in Large Relational Tables。The ACM-SIGMOD International Conferences。Montreal:ACM Digital Library。1-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 劉幼俐、陳清河(2001)。台灣 Cable Modem與 ADSL寬頻網路行為使用比較分析。台灣區網際網路研討會。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Han, J.、Chen, S.、Chiang, J. Y.(1998)。Issues for On-Line Analytical Mining of Data Warehouses。1998 workshop on Research Issues on Data Mining and Knowledge Discovery。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 張柏齡(2002)。資料倉儲建立研究及成果(碩士論文)。中原大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 郭昭琪(2002)。國內寬頻網路服務業者產品定位與消費者類型之研究(碩士論文)。國立中山大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | McCarthy, E. J.(1990)。Basic Marketing: A Managerial Approach。Homewood Illinois:Richard D. Irwin, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 洪順慶(2001)。行銷管理。台北:新陸書局股份有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Pyle, D.(1999)。Data Preparation for Data Mining。Morgan Kaufmann Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 余朝權(2001)。現代行銷管理。臺北:五南圖書。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | 許長田(1997)。策略性市場行銷學。臺北市:生智文化。 延伸查詢![new window](/gs32/images/newin.png) | 其他1. | (2004)。寬頻網路之顧客關係管理,http://www.cht.com.tw/。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 資策會(2004)。ADSL 與 Cable Modem 寬頻產品,http://www.find.org.tw。 延伸查詢![new window](/gs32/images/newin.png) | |