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題名：來源國形象與品牌形象對品牌態度及購買意願之影響研究--以臺灣及德國的手機消費者為例
書刊名：創新與管理
作者：王維元 引用關係／黃彥博
作者(外文)：Wang, Wei-yuan／Huang, Yen-po
出版日期：2005
卷期：2:1
頁次：頁67-90
主題關鍵詞：來源國效應；來源國形象；品牌形象；品牌態度；Country of origin effect；Country-of-origin image；Brand image；Brand attitude
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:33
期刊論文
1.Ahmed, S. A.、stous, A.(1993)。Cross-National Evaluation of Made-in Concept Using Multiple Cues。European Journal of Marketing，27，39-52。  new window
2.Bilkey, W. J.、Nes, E.(1982)。Country-of-Origin Effects on ProductEvaluations。Journal of International Business Studies，13(1)，89-99。  new window
3.Anderson, R.、Engledow, J.(1977)。A Factor Analytic Comparison of US andGerman Information Seeker。Journal of Consumer Research，3(4)，185-196。  new window
4.Erickson, G. M.、Johansson, J. K.、Chao, P.(1984)。Image Variables in Multi-Attribute Product Evaluation。Journal of Consumer Research，684-699。  new window
5.Fennell, G.(1978)。Consumer’s Perceptions of the Product-Use Situation。Journal of Marketing，42，38-47。  new window
6.Han, C. M.(1990)。Testing the Role of Country Image in Consumer Choice Behavior。European Journal of Marketing，6，24-40。  new window
7.Khanna, S. R.(1986)。Asian Companies and Country Stereotype Paradox : A Empirical Study。Columbia Journal of World Business，21，29-38。  new window
8.Li, Z. G.、Dant, R. P.(1997)。Dimensions of Products of Quality and Country-of-Origin Effects Research。Journal of International Consumer Marketing，10，93-113。  new window
9.MacKenzie, S. B.、Blech, G. E.、Lutz, R. J.(1986)。The Role of Attitude Towardthe Ad as a Mediator of Advertising Effectiveness: A Test of CompetingExplanations。Journal of Marketing，50，130-143。  new window
10.Moore, D. L.、Hutchinson, W. J.(1985)。The Effects of Ad Affect onAdvertising Effectiveness。Advances in Consumer Research,，10，526-531。  new window
11.Roth, M. S.、Romeo, J. B.(1992)。Matching Product Category andCountry Image Perceptions: A Framework of Country-of-Origin effects。Journal of International Business Studies，23，477-497。  new window
12.Richardson, P. S.、Jain, A. K.、Dick, A. S.(1994)。Extrinsic and Intrinsic Clue Effects on Perceptions of Store Brand Perception。Journal of Marketing，5(4)，28-36。  new window
13.Reierson, C.(1967)。Attitudes Changes Toward Foreign Products。Journal of Marketing Research，385-387。  new window
14.Thakor, M. V.、Katsnis, L. P.(1997)。A Model of Brand and Country Effects on Quality Dimensions。Journal of International Consumer Marketing，9(3)，79-100。  new window
15.Wang, C. K.、Lamp, C. W. Jr.(1983)。The Impact of Selected Environmental Forces upon Consumers: Willingness to buy Foreign Products。Journal of Academy of Marketing Science，11(1/2)，71-84。  new window
16.Warshaw, P. R.(1980)。Product Involvement and Brand Commitment。Journal of Advertising Research，21(6)，51-56。  new window
17.Yagic, M. I.(2001)。Evaluation the Effects of Country-of-Origin and Consumer Ethnocentrism: A Case of a Transplant Products。Journal of International Consumer Marketing，13(3)，63-85。  new window
18.Miniad, P. W.、Cohen, J. B.(1981)。A Examination of the Fishbein-AjzenBehavior Intention Model’s Concepts and Measures。Journal of Experimental Social Psychology，17，309-333。  new window
19.Papadopoulos, N.、Beracs, J.、Heslop, L. A.(1990)。NationalStereotypes and Product Evaluations in a Socialist County。International Marketing Review，7(1)，32-47。  new window
20.Dowling, G. R.(1986)。Managing Your Corporate Image。Industrial Marketing Management，15(2)，109-115。  new window
21.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research，21(4)，309-333。  new window
22.Parameswaran, R.、Yaprak, A.(1987)。A Cross-National Comparison of Consumer Research Measures。Journal of International Business Studies，18(1)，35-49。  new window
23.Szybillo, G. J.、Jacoby, J.(1974)。Intrinsic versus extrinsic cues as determinants of perceived product quality。Journal of Applied Psychology，59(1)，74-78。  new window
24.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。  new window
25.Parameswaran, Ravi、Pisharodi, R. Mohan(1994)。Facets of country of origin image: An empirical assessment。Journal of Advertising，23(1)，43-56。  new window
26.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。  new window
27.Peterson, Robert A.、Jolibert, Alain J. P.(1995)。A meta-Analysis of Country-of-Origin Effects。Journal of International Business Studies，26(4)，883-900。  new window
28.Verlegh, Peeter W. J.、Steenkamp, Jan-Benedict E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology，20(5)，521-546。  new window
29.Johansson, Johny K.、Douglas, Susan P.、Nonaka, Ikujiro(1985)。Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective。Journal of Marketing Research，22(4)，388-396。  new window
30.Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies，19(2)，235-255。  new window
31.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
32.Urde, Mats(1994)。Brand orientation: A strategy for survival。Journal of Consumer Marketing，11(3)，18-32。  new window
33.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
學位論文
1.金明吉(2002)。來源國效應、品牌形象認知對產品品質認知影響--以資訊科技產品為例(碩士論文)。輔仁大學。  延伸查詢new window
2.藍美英(1993)。中日產品品牌形象之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.洪華偉(1999)。比較性廣告對品牌態度及購買意願之影響(碩士論文)。國立成功大學。  延伸查詢new window
4.李奇勳(2001)。價格、保證及來源國形象對產品評價與購買意願的影響(博士論文)。國立成功大學。new window  延伸查詢new window
圖書
1.Engel, J. F.、Miniard, P. W.、Blackwell, B. D.(1986)。Consumer Behavior。Chicago：Dryden Press。  new window
2.Miller, G. A.、Pribram, K.、Galanter, E.(1960)。Plans and the Structure of Behavior: Basic Findings and Management Implications。NewYork：Holt,Rinehart and Winston。  new window
3.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
4.Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York：McGraw-Hill Book Company。  new window
5.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
6.Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
7.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Baughn, C.、Yaprak, A.(1993)。Mapping country-of-origin Research: Recent Development and emerging Avenues。Product-Country Images: Impact and Rolein International Marketing。New York：International Business Press。  new window
2.Fishbein, M.(1967)。Attitude and Predictor of Behavior。Readings in Attitude Theory and Measurement。New York：Wiley。  new window
3.Zaichkovsky, J. L.、Vipat, P.(1993)。Inferences from Brand Names。European Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
4.Percy, L.(1993)。Brand Equity ,Images and Culture: Lessons from Art History。European Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
5.Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspectives in Consumer Behavior。Scott, Foresman and Company。  new window
 
 
 
 
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