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題名:影響量販店與百貨公司消費者購買決策因素之研究--以基因演算法最佳化類神經網路模式加以驗證
書刊名:管理科學研究
作者:林妙雀酈芃羽 引用關係
作者(外文):Lin, Miao-queLi, Peng-yu
出版日期:2005
卷期:2:1
頁次:頁57-77
主題關鍵詞:消費者特徵企業形象服務品質基因演算法類神經網路Consumer characterisiticsBusiness identityService qualityGenetic algorithmsArtificial neural network
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:51
期刊論文
1.張紹勳(19960600)。大型賣場企業形象與購買行為之研究。中國工商學報,18,363-413。  延伸查詢new window
2.Gray, Edmund R.、Balmer, John M. T.(1998)。Managing Corporate Image and Corporate Reputation。Long Range Planning,31(5),695-702。  new window
3.Hagan, M. T.、Menhaj, M. B.(1994)。Training Feedforward Networks with the Marquardt Algorithm。IEEE Transactions on Neural Networks,5(6),989-993。  new window
4.Shin, T.、Han, I.(2000)。Optimal Signal Multi-resolution by Genetic Algorithm to Support Artificial Neural Networks for Exchange-Rate Forecasting。Expert Systems with Applications,18,257-269。  new window
5.簡正儒(19971000)。不同百貨公司類型之顧客群及其消費行為差異探討。民意研究季刊,202,113-128。  延伸查詢new window
6.Chen, S. H.、Yeh, C. H.(1997)。Evolving Traders and the Business School with Genetic Programming: A New Architecture of the Agent-based Artificial Stock Marker。Journal of Economic Dynamics and Control,25,363-393。  new window
7.Chen-Yu, H. J.、Kincade, D. H.(2001)。Effects of Product Image at Three Stages of The Consumer Decision Process for Apparel Products: Alternative Evaluation, Purchase and Post-Purchase。Journal of Fashion Marketing and Management,5,29-43。  new window
8.Goh, A. T. C.(1996)。Pile Driving Records Reanalyzed Using Neural Networks。Journal of Geo-Technical Engineering,122(2),492-495。  new window
9.Granbois, D.(1981)。An Integrated View of the Store Choice/Patronage。Advances in Consumer Research,8,693-695。  new window
10.Murata, T.、Ishibuchi, H.、Tanaka, H.(1996)。Genetic algorithms for Flow-shop Scheduling Problems。International Journal of Computers and Industrial Engineering,30(4),1061-1071。  new window
11.Nickel, P.、Wertheimer, I. A.(1975)。Factors Affecting Consumers, Images and Choice of Drugstores。Journal of Consumer Research,2,19-27。  new window
12.Wee, C. H.(1986)。Shopping Area Image: Its Factor Analytic Structure and Relationships with Shopping Trips and Expenditure Behavior。Advances in Consumer Research,13,48-52。  new window
13.Wells, W. D.、Tigert, D. J.(1971)。Activities, Interests, and Pinions。Journal of Advertising Research,11,27-35。  new window
14.丁學勤(19990500)。量販店的品質因素及滿意度之研究。臺北銀行月刊,29(5)=343,69-84。  延伸查詢new window
15.Arnold, Stephen J.、Oum, Tae H.、Tigert, Douglas J.(1983)。Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons。Journal of Marketing Research,20(2),149-157。  new window
16.Darley, W. K.、Lim, J. S.(1999)。Effects of Store Image and Attitude toward Second Hand Stores on Shopping Frequency and Distance Travelled。International Journal of Retail and Distribution Management,27(8),311-318。  new window
17.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
18.Beasley, J. E.、Chu, P. C.(1996)。A Genetic Algorithm for the Set Covering Problem。European Journal of Operational Research,94(2),392-404。  new window
19.LaBarbera, Priscilla A.、Mazursky, David(198311)。A Longitudinal Assessment of Customer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process。Journal of Marketing Research,20(4),393-404。  new window
20.Taylor, S. A.、Baker, T. L.(1994)。An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions。Journal of Retailing,70(2),163-178。  new window
21.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing,38(1),33-37。  new window
22.Fish, K. E.、Barnes, J. H.、Aiken, M. W.(1995)。Artificial neural networks: A new methodology for industrial market segmentation。Industrial Marketing Management,24(5),431-438。  new window
23.Levine, David(1996)。Application of a Hybrid Genetic Algorithm To Airline Crew Scheduling。Computers & Operations Research,23(6),547-558。  new window
24.Dowling, Grahame R.(1988)。Measuring Corporate Images: A Review of Alternative Approaches。Journal of Business Research,17(1),27-34。  new window
25.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
26.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
27.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
28.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
會議論文
1.Anderson, E. W.、Sullivan, M. W.(1990)。Customer Satisfaction and Retention Across Firms。The TIMS College of Marketing Special Interest Conference on Service Marketing。Nashville, TN。343-351。  new window
研究報告
1.Lehtinen, Uolevi、Lehtinen, Jarmo R.(1982)。Service quality: A study of quality dimensions。Helsinki:Service Management Institute。  new window
學位論文
1.黃建中(2002)。高雄市百貨公司消費者購買行為與商店形象之探討(碩士論文)。國立中山大學。  延伸查詢new window
2.蔡慶章(2002)。運用基因演算法於台灣手機組裝供應練之研究(碩士論文)。長榮管理學院。  延伸查詢new window
3.張幸宜(1995)。北市百貨公司消費者商店印象與購買行為之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Berman, B.、Evans, J. R.(2001)。Retail management: A strategic approach。New Jersey:Prentice Hall。  new window
2.Walters, C. G.、Gorden, P. W.(1970)。Consumer behaviors: An integrated framework。Homewood, IL。  new window
3.Mitchell, M.(1996)。An introduction to genetic algorithms。Cambridge, Mass:MIT Press。  new window
4.Nicosia, F. M.(1968)。Consumer Decision Processes: Marketing and Advertising Implications。Englewood Cliffs, N.J.:Prentice-Hall。  new window
5.Engel, J. F.、Blackwell, R. D.、Kollat, D. T.(1982)。Consumer Behavior。New Jersey:Prentice-Hall Inc。  new window
6.Wells, William D.、Prensky, David(1996)。Consumer Behavior。New York, NY:John Wiley and Sons, Inc.。  new window
7.羅華強(2001)。類神經網路--Matlab的應用。台北。  延伸查詢new window
8.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
9.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
10.周泰華、杜富燕(1997)。零售管理。臺北:華泰書局。  延伸查詢new window
11.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
12.Walters, C. Glenn(1978)。Consumer behavior: Theory and practice。Richard D. Irwin, Inc.。  new window
13.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
14.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
15.Gronroos, Christian(1982)。Strategic Management and Marketing in the Service Sector。Swedish School of Economics and Business Administration。  new window
16.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
圖書論文
1.Rust, R. T.、Oliver, R. L.(1994)。"Service Quality: Insights and Managerial Implications" From the Frontier。Service Quality: New Directions in Theory and Practice。  new window
 
 
 
 
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