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題名:臺南市水都水療世界會員滿意度與購後行為之研究
書刊名:大專體育學刊
作者:陳德海汪明傑王漢忠
作者(外文):Chen, Te-haiWang, Ming-chiehWang, Han-chung
出版日期:2005
卷期:7:2
頁次:頁37-45
主題關鍵詞:滿意度購後行為水都水療世界SatisfactionPost-shopping behaviorWater city in tainan
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:1482
  • 點閱點閱:35
The purpose of this study was to explore the relationship between satisfaction and post- shopping behavior for the members of the "Water City" in Tainan. The research tool was the self-developed questionnaire named "The satisfaction and post-shopping behavior for the members of "Water City" in Tainan". A total of 500 questionnaires were sent out and 365 responses were colleted. There were 228 valid questionnaires in total after deletion of 137 invalid questionnaires. The rate of valid questionnaire is 45%. The SPSS software was applied to analyze the collected data. The findings of this study were as follows. First, the satisfaction of service for members from Tainan "Water City's" service was moderately high. The ranking of satisfaction from high to low was "hardware equipment," "service," "convenience of traffic," and "additional equipment." Second, the post-shopping behavior of members from Tainan "Water City" showed a positive reaction and over half of the members revealed the willingness of post-shopping behavior. Third, "hardware-equipment," "service," and "convenience of traffic" were significant factors that showed positive influences on the members' full satisfaction degree towards Tainan "Water City" members. Fourth, this study also showed that all the above four factors did not have much influence on post-shopping behavior. But, only the degree of full satisfaction showed the positive influence for members' post-shopping behavior.
期刊論文
1.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
2.林美玲(20000200)。關係行銷法在運動健身俱樂部的運用。大專體育,47,124-129。new window  延伸查詢new window
3.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
學位論文
1.邱俊銘(2000)。民間參與模投資體育館建築模式之研究--以「台南市綜合體育館興建工程」為例(碩士論文)。國立成功大學。  延伸查詢new window
2.施佑冠(2003)。台灣健康俱樂部之服務品質對顧客滿意度與再購意願的影響(碩士論文)。大同大學。  延伸查詢new window
3.周凡鈞(2003)。休閒健康俱樂部顧客滿意度、便利性、口碑、與再購相關性之研究--以大台北地區為例(碩士論文)。中國文化大學。  延伸查詢new window
4.宋曉婷(2001)。台北市健康俱樂部會員轉換行為之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
5.高儀文(1999)。主題遊樂園服務品質與遊客購後行為關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
6.江盈如(1999)。大台北地區健康俱樂部顧客滿意度、忠誠度以及滿意構面重視度之研究(碩士論文)。國立交通大學。  延伸查詢new window
7.沈淑貞(1999)。桃竹苗地區運動健身俱樂部服務品質與會員滿意度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
8.黃鴻斌(2003)。健康體適能俱樂部會員參與動機、顧客滿意度及忠誠度關聯性之研究--以金牌健康體適能俱樂部為例(碩士論文)。南華大學。  延伸查詢new window
圖書
1.Kotler, P.(1994)。Market management, analysis, planning, implementation and control。New York:Prentice-Hall。  new window
2.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer behavior。The Dryden Press。  new window
3.王文科、王智弘(1990)。教育研究法。五南。new window  延伸查詢new window
4.吳明隆(2000)。SPSS統計應用實務。松崗。  延伸查詢new window
 
 
 
 
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