The purpose of this study was to examine the sponsorship benefits of sports events sponsored by sports equipment company. Samples included 193 selected athletes and spectators of the event. A researcher self-designed questionnaire was employed for the survey. Through statistical analyses by using descriptive statistics, independent-sample t test, one-way ANOVA and Pearson product-moment correlation, the following results were obtained. First, 94.5% sports consumers have recognized that Adidas was the major sponsor of the event. Second, subjects who could recognize the sponsor accurately had significantly higher scores of "corporative image" than subjects who could not recognize the sponsor accurately. Third, male subjects who could correctly recognize the sponsor had significantly higher scores of "purchase intention" than the female ones. Fourth, athletes who could correctly recognize the sponsor had significantly higher scores of "corporative image" and "purchase intention" than spectators who could correctly recognize the sponsor. Fifth, the athletes' competition experience of participating in this event had significant impact on "corporative product". Sixth, there was a positive correlation between perceived "corporative images" and "corporative product" for subjects who could correctly recognize the sponsor; in addition, there was a positive correlation between perceived "corporate images" and "purchase intention" for subjects who could correctly recognized the sponsor.