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題名:虛擬與實體通路組合之交易成本研究
書刊名:電子商務研究
作者:耿慶瑞 引用關係江啟先曾瓊緯
作者(外文):Keng, Ching-juiChiang, ChihsianTseng Anne
出版日期:2005
卷期:3:2
頁次:頁99-121
主題關鍵詞:電子商務通路整合消費者行為交易成本Interactive marketing technologyInteractivityLevel of interactivityReengineeringCustomer service
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:17
  • 點閱點閱:113
期刊論文
1.Salomon, Ilan、koppelman, Frank(1988)。A Framework for Studying Teleshopping versus Store Shopping。Transportation Research Part A: General,22(4),247-255。  new window
2.Eugene, F. H.、Dale, G. B.(199510)。Internet Buyers: Will The Surfers Become Buyers?。Direct Marketings,58(6),63-65。  new window
3.Peterson, Robert A.、Balasubramanian, Sridhar、Bronnenberg, Bart J.(1997)。Exploring the implications of the Internet for consumer marketing。Journal of the Academy of Marketing Science,25(4),329-346。  new window
4.Liang, T. P.、Huang, J. S.(1998)。An empirical study on consumer acceptance of products on electronic market: A transaction cost model。Decision Support Systems,24(1),29-43。  new window
5.Day, George S.、Shocker, Allan D.、Srivastava, Rajendra K.(1979)。Customer-oriented approaches to identifying product-markets。Journal of Marketing,43(4),8-19。  new window
6.Bakos, J. Y.、Kemerer, C. F.(1992)。Recent Applications of Economic Theory in Information Technology Research。Decision Support Systems,8(5),365-386。  new window
7.Balasubramanian, Sridhar(1998)。Mail Versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers。Marketing Science,17(3),181-195。  new window
8.Copeland, Melvin T.(1923)。The Relation of Concumers’ Buying Habits to Marketing Methods。Harvard Business Review,1,182-289。  new window
9.Krugman, H. E.(1965)。The Impact of TV Advertising: Learning without Involvement。Public Opinion Quarterly,29,349-356。  new window
10.O'Connor, Gina Colarelli、O'Keefe, Bob(1997)。Viewing the Web as Marketplace; the case of Small Companies。Decision Support System,21,171-183。  new window
11.Koppelman, F.、Salomon, I.、Proussaloglou, K.(1991)。Teleshopping or Store Shopping? A Choice Model for Forecasting the Use of New Telecommunications-based Services。Environment and Planning B: Planning and Design,18,473-489。  new window
12.Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing,17(1),55-78。  new window
13.Dutta, S.、Kwan, S.、Segev, A.(1998)。Business transformation in electronic commerce: A study of sectoral and regional trends。European Management Journal,16(5),540-551。  new window
14.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing,61(3),38-53。  new window
15.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
16.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
學位論文
1.Klein, Lisa R.(1999)。Creating Virtual Experiences in the New Media(博士論文)。Harvard Graduate School,Cambridge, MA。  new window
2.吳昭樂(1990)。消費者對網路購物實體商品收貨方式偏好之研究(碩士論文)。東海大學。  延伸查詢new window
3.吳靜宜(2000)。購買過程中運用網際網路與實體商店之比較研究(碩士論文)。國立成功大學。  延伸查詢new window
4.楊欣怡(2000)。以網際網路區別消費者之最適通路設計(碩士論文)。國立臺灣大學。  延伸查詢new window
5.施朝欽(2000)。虛擬與實體通路的整合之研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
6.耿慶瑞(1999)。WWW互動廣告效果之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Papows, Jeff、Moore, Geoffrey、Moschella, David(1999)。Enterprise.com。Perseus Books。  new window
2.Tapscott, D.、卓秀娟、陳佳伶(1997)。數位化經濟時代。中國生產力中心。  延伸查詢new window
3.Engel, James F.、Miniard, Paul W.、Blackwell, Roger D.(2001)。Consumer Behavior。Dryden Press。  new window
4.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。  new window
 
 
 
 
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