| 期刊論文1. | Mathwick, Charla、Rigdon, Edward(200409)。Play, Flow, and the Online Search Experience。Journal of Consumer Research,31(2),324-332。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kim, Taeyong、Biocca, Frank(1997)。Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion。Journal of Computer-Mediated Communication,3(2)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Wolfinbarger, Mary F.、Gilly, Mary C.(2001)。Shopping Online for Freedom, Control, and Fun。California Management Review,43(2),34-55。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Novak, Thomas P.、Hoffman, Donna L.、Duhachek, Adam(2003)。The Influence of Global-Directed and Experiential Activities on Online Flow Experiences。Journal of Consumer Psychology,13(1/2),3-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Webster, Jane、Martocchio, Joseph J.(1992)。Microcomputer Playfulness: Development of a Measure with Workplace Implications。MIS Quarterly,16(2),201-226。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | McQuarrie, Edward F.、Munson, J. Michael(1992)。A revised product involvement inventory: Improved usability and validity。Advances in Consumer Research,19(1),108-115。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Havlena, William J.、Holbrook, Morris B.(1986)。The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior。Journal of Consumer Research,13(3),394-404。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Chen, Hsiang、Wigand, Rolf T.、Nilan, Michael S.(1999)。Optimal experience of Web activities。Computers in Human Behavior,15(5),585-608。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Ghani, Jawaid A.、Deshpande, Satish P.(1994)。Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction。The Journal of Psychology,128(4),381-391。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Hammond, Kathy、McWilliam, Gil、Diaz, Andrea Narholz(1998)。Fun and Work on the Web: Differences in Attitudes between Novices and Experienced Users。Advances in Consumer Research,25(1),386-392。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Jackson, S. A.、Csikszentmihalyi, Mihaly(1999)。Flow in Sports。Human Kinetics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Fumham, Adrian(2005)。The psychology of behaviour at work: the individual in the organization。Psychology Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Csikszentmihalyi, Mihaly、Csikszentmihalyi, Isabella Selega(1988)。Optimal Experience: Psychological Studies of Flow in Consciousness。Cambridge University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Philip, Zimbardo G.、Weber, Ann L.(1994)。Psychology。New York:Harper Collins College Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。 延伸查詢![new window](/gs32/images/newin.png) | 6. | Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |