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題名:體驗型及目標導向型活動影響網際網路沉浸之探討
書刊名:電子商務研究
作者:徐純慧 引用關係施素明
作者(外文):Hsu, Chun HuiShih, Su Ming
出版日期:2005
卷期:3:2
頁次:頁193-209
主題關鍵詞:體驗經濟體驗行銷沉浸目標導向型體驗型Experience economyExperiential marketingFlowGoal-directedExperiential
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
1.Mathwick, Charla、Rigdon, Edward(200409)。Play, Flow, and the Online Search Experience。Journal of Consumer Research,31(2),324-332。  new window
2.Kim, Taeyong、Biocca, Frank(1997)。Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion。Journal of Computer-Mediated Communication,3(2)。  new window
3.Wolfinbarger, Mary F.、Gilly, Mary C.(2001)。Shopping Online for Freedom, Control, and Fun。California Management Review,43(2),34-55。  new window
4.Novak, Thomas P.、Hoffman, Donna L.、Duhachek, Adam(2003)。The Influence of Global-Directed and Experiential Activities on Online Flow Experiences。Journal of Consumer Psychology,13(1/2),3-16。  new window
5.Webster, Jane、Martocchio, Joseph J.(1992)。Microcomputer Playfulness: Development of a Measure with Workplace Implications。MIS Quarterly,16(2),201-226。  new window
6.McQuarrie, Edward F.、Munson, J. Michael(1992)。A revised product involvement inventory: Improved usability and validity。Advances in Consumer Research,19(1),108-115。  new window
7.Havlena, William J.、Holbrook, Morris B.(1986)。The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior。Journal of Consumer Research,13(3),394-404。  new window
8.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
9.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
10.Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。  new window
11.Chen, Hsiang、Wigand, Rolf T.、Nilan, Michael S.(1999)。Optimal experience of Web activities。Computers in Human Behavior,15(5),585-608。  new window
12.Ghani, Jawaid A.、Deshpande, Satish P.(1994)。Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction。The Journal of Psychology,128(4),381-391。  new window
13.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
14.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
15.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。  new window
16.Hammond, Kathy、McWilliam, Gil、Diaz, Andrea Narholz(1998)。Fun and Work on the Web: Differences in Attitudes between Novices and Experienced Users。Advances in Consumer Research,25(1),386-392。  new window
圖書
1.Jackson, S. A.、Csikszentmihalyi, Mihaly(1999)。Flow in Sports。Human Kinetics。  new window
2.Fumham, Adrian(2005)。The psychology of behaviour at work: the individual in the organization。Psychology Press。  new window
3.Csikszentmihalyi, Mihaly、Csikszentmihalyi, Isabella Selega(1988)。Optimal Experience: Psychological Studies of Flow in Consciousness。Cambridge University Press。  new window
4.Philip, Zimbardo G.、Weber, Ann L.(1994)。Psychology。New York:Harper Collins College Publishers。  new window
5.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
6.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
7.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
8.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
 
 
 
 
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