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題名:環境變數對非營利組織市場導向程度與組織績效關係干擾影響之研究--以企業文教基金會為例
書刊名:商管科技季刊
作者:雷漢聲 引用關係高家斌 引用關係
作者(外文):Lei, Han-shengKao, Chia-bin
出版日期:2005
卷期:6:2
頁次:頁211-235
主題關鍵詞:非營利組織市場導向組織績效CORPS模式Nonprofit organizationMarket orientationOrganization effectivenessCORPS model
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:117
  近幾年來,由於企業資源的相繼投入,使得營利組織與非營利組織在社會公益的目的上產生了連結。然而,如何運用這些資源、發揮社會功能、貫徹使命目標、維繫組織運作、避免資源浪費乃成為非營利組織重要的內部課題。本研究旨在探討非營利組織的市場導向應用對組織績效之影響。   本研究以喜瑪拉雅研究發展基金會所編印的「基金會在台灣」名冊,配合教育部的網路統計,在登錄的2100多家文教基金會中,選取出符合需求的樣本共292家企業或企業家所資助成立的基金會做為研究對象。以郵寄問卷的方式進行調查,對各基金會執行長或其他負責實際業務執行之管理人員發放問卷。   根據回收之133份有效樣本資料分析發現,對於企業文教基金會而言,在環境變數控制下,市場導向各構面的實施的確會與組織的績效表現呈正向關係。其中以市場情報的傳遞具有支配性的影響。另外,本研究針對環境中之競爭壓力及服務對象壓力,分別探討其對與市場導向各構面的交叉項對組織績效的影響。結果顯示,在競爭壓力大時組織應更重視市場情報的傳遞;而在服務對象壓力大時,組織應加強對市場情報的蒐集的重視。最後本研究根據研究發現,對企業文教基金會及類似的非營利組織提出相關建議。
  In the recent years, owing to the increasing resource endorsed by the enterprises, there is an interface created between the nonprofit organizations and the profit ones. However, how to utilize these resource effectively to create social value and to fulfill the mission of the nonprofit organizations, become one of the most important issue in the non profit organizations. The purpose of this study is to understand the influence of the application of 'market orientation' on the nonprofit organizations' effectiveness.   Base on the list of the "Foundations in Taiwan" which is published by The Hilmalaya Foundation, and combined with the statistics data from the wed side of The Ministry of Education, this study picked up 292 qualified foundations as the research target. By mailing the questionnaires to the executives or the responsible managers of these foundations, we received 133 effective samples.   According to the analyzed result, this study found: l. Under the control of the environmental conditions, every dimensions of the market orientation has a positive impact on the organization effectiveness, 2. among those dimensions, 'the delivering of the market information' has the dominant impact on the organization effectiveness, and 3. there are cross effects between the market orientation and the environmental dimension on the organization effectiveness.
期刊論文
1.Porter, M. E.、Kramer, M. R.(1999)。Philanthropy's New Agenda: Creating Value。Harvard Business Review,77(6),121-130。  new window
2.Webster, F. E. Jr.(1988)。Rediscovering the Marketing Concept。Business Horizons,31,29-39。  new window
3.Voss, G. B.、Voss, Z. G.(2000)。Strategic Orientation and Firm Performance in an Artistic Environment。Journal of Marketing,64(1),67-83。  new window
4.Day, George S.、Wensley, Robin(1988)。Assessing Advantage: A Framework for Diagnosing Competitive Superiority。Journal of Marketing,52(2),1-20。  new window
5.Shapiro, B. P.(198811)。What the Hell is Market Oriented?。Harvard Business Review,66(6),119-125。  new window
6.Slater, Stanley F.、Narver, John C.(1994)。Does competitive environment moderate the market orientation-performance relationship?。Journal of Marketing,58(1),46-55。  new window
7.Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research,14(3),396-402。  new window
8.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing,54(2),1-18。  new window
9.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。  new window
10.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
11.Quinn, Robert E.、Rohrbaugh, John(1983)。A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis。Management Science,29(3),363-377。  new window
12.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing,57(3),53-70。  new window
13.Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing,59(3),63-74。  new window
14.Deshpandé, Rohit、Farley, John U.、Webster, Frederick E. Jr.(1993)。Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis。Journal of Marketing,57(1),23-37。  new window
學位論文
1.程瑞玲(1984)。非營利組織之績效衡量(碩士論文)。東吳大學。  延伸查詢new window
2.張宗銘(1987)。醫院績效評估模式與實證分析,0。  延伸查詢new window
3.呂芳堯(1985)。臺灣地區基金會經營績效綜合評價之研究(碩士論文)。國立交通大學。  延伸查詢new window
4.王俊如(1993)。高等教育行銷之研究(碩士論文)。國立政治大學,台北市。  延伸查詢new window
圖書
1.財團法人喜瑪拉雅研究發展基金會(1999)。台灣300 家主要基金會名錄。台北:喜瑪拉雅研究發展基金會。  延伸查詢new window
2.司徒達賢(1999)。非營利組織的經營與管理。臺北:天下遠見。  延伸查詢new window
3.Drucker, P. F.(1995)。Managing in a Time of Great Change。New York:Truman Talley Books。  new window
4.Shepherd, W. G.(1997)。The economics of industrial organization。Prentice-Hall, Inc.。  new window
5.Scott, W. Richard(1992)。Organizations: Rational, Natural, and Open Systems。Englewood Cliffs, NJ:Prentice-Hall。  new window
6.Robbins, Stephen P.(1990)。Organization Theory: Structure, Design, and Application。Prentice-Hall。  new window
7.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
8.Byrne, B. M.(1989)。A primer of LISREL: basic applications and programming for confirmatory factor analytic models。New York:Springer-Verlag。  new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.司徒達賢(1996)。非營利組織目標制定與績效評估之研究。  延伸查詢new window
2.沈經宏(1995)。非營利組織市場導向之研究。  延伸查詢new window
3.黃俊英(1999)。台灣地區非營利組織管理之研究-非營利組織市場導向之研究--組織學習觀點。  延伸查詢new window
4.張東榮(1994)。市場導向與服務品質、企業獲利能力關係之探討。  延伸查詢new window
5.Ames, B. c., & Hlavacek, J. D.(1989)。Market Driven Management。  new window
6.Andreasen, A. R.(198205-198)。Nonprofits: Check Your Attention to Customers。  new window
7.Cyert, R. M.(1975)。The Management of Nonprofit Organization。  new window
8.Day, G, & Montgomery, D. B.(1999)。Charting New Directions for Marketing。  new window
9.Ethridge, J. R.(1990)。Criteria for Evaluating Performance: An Empirical Study of Nonprofit Hospitals。  new window
10.Etzioni, A.(1964)。Mordern Organization。  new window
11.Feigenbaum, S.(1987)。Competition and Performance in the Nonprofit。  new window
12.kel, S. H.(1997)。Preface。  new window
13.Hall, R. H.(1991)。Organization: Structures, Processes, and Outcomes。  new window
14.Mckenna, R.(1991)。Relationship Marketing。  new window
15.Moorman, C., & Rust, R. T.(1999)。The Role of Marketing。  new window
16.Narver, J. C, & Slater, S. F.(1990)。The Effect of Orientation on business Profitability。  new window
17.Narver, J. C, & Slater, S. F.(199403-199)。Market Orientation, Customer Value, and Superior Performance。  new window
18.Porter, M. E.。Competitive Strategy。  new window
19.Ruekert, R. W.(199201)。Developing a Market Orientation: A Organizational Strategy Perspective。  new window
20.Smith, Bucklin, & Associates.(1994)。The Complete Guide to Nonprofit Management。  new window
 
 
 
 
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