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題名：網路採用、使用與獲得之滿足
書刊名：新聞學研究
作者：羅文輝／李郁青／施盈廷／楊秀娟
作者(外文)：Lo, Ven-hwei／Li, Yu-ching／Shih, Ying-ting／Yang, Shiow-jiuan
出版日期：2005
卷期：83
頁次：頁127-165
主題關鍵詞：網路使用；期望理論；新科技擁有數；獲得之滿足；期望落差；Internet use；Expectancy value；Technology ownership；Gratifications obtained；Expectancy divide
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:0
  • 點閱點閱:37
　　　　　本研究的主要目的，是引用期望理論來探討民眾採用與使用網路的原因，並從使用與滿足的角度分析民眾在使用網路後獲得那些滿足。本研究採用隨機抽樣法，從臺北市的市民中隨機訪問528人，研究結果發現，期望價值是預測網路採用、使用以及使用網路後獲得之滿足的重要變項，社會壓力與新科技擁有數也可以顯著預測網路採用與部份網路使用行為。
　　　　　The study is designed to examine Internet adoption and use from an expectancy theory perspective. We also adopt a uses and gratifications framework to assess the gratifications obtained from Internet use. Using a random sample, a personal interview was conducted with 528 respondents in Taipei, Taiwan. The results of the study indicate that expectancy value is an important predictor of Internet adoption, use, and gratifications obtained from Internet use. Social pressure and technology ownership are also significant predictors of Internet adoption and certain Internet use behavior.
期刊論文
1.Anandarajan, M.、Igbaria, M.、Anakwe, U. P.(2002)。IT acceptance in a less-developed country: A motivational factor perspective。International Journal of Information Management，22，47-65。  new window
2.Harrell, A. M.、Caldwell, C.、Dotry, E.(1985)。Within-person Expectancy Theory Predictions of Accounting Students' Motivation to Achieve Academic Success。The Accounting Review，60，742-735。  new window
3.Luo, Wen-Hong、Chen, Yi-Ning、Lou, Hao(2001)。Distance Learning Technology Adoption: A Motivation Perspective。Journal of Computer Information Systems，42(2)，38-43。  new window
4.Rayburn, J. D. II、Palmgreen, P.(1984)。Merging uses and gratifications and expectancy-value theory。Communication Research，11(4)，537-562。  new window
5.Fudge, Robert S.、Schlacter, John L.(1999)。Motivating Employees to Act Ethically: An Expectancy Theory Approach。Journal of Business Ethics，18(3)，295-304。  new window
6.Papacharissi, Zizi、Rubin, Alan M.(2000)。Predictors of Internet use。Journal of Broadcasting & Electronic Media，44(2)，175-196。  new window
7.Dutta, A.、Roy, R.(2003)。Anticipating Internet diffusion。Communications of the ACM，46，66-71。  new window
8.Hancock, D. R.(1995)。What teachers may do to influence student motivation: An application of expectancy theory。The Journal of General Education，171-179。  new window
9.Isaac, R. G.、Zerbe, W. J.、Pitt, D. C.(2001)。Leadership and motivation: The effective application of expectancy theory。Journal of Managerial Issues，13(2)，212-227。  new window
10.Kamhawi, R.、Weaver, D.(2003)。Mass communication research trends from 1980 to 1999。Journalism and Mass Communication Quarterly，80，7-27。  new window
11.Katz, J. E.、Aspden, P.(1997)。Motivation for and barriers to Internet usage: Results of a national public opinion survey。Internet Research: Electronic Networking Applications and Policy，7，170-188。  new window
12.LaRose, R.、Atkin, D.(1992)。Audiotext and the re-invention of the telephone as a mass medium。Journalism Quarterly，69，413-421。  new window
13.Schmitz, J. A.、Fulk, J.(1991)。Organizational colleagues, information richness and electronic mail: A test of the social influence model of technology use。Communication Research，18，487-523。  new window
14.Chen, Yi-Ning、Hoshower, Leon B.(1998)。Assessing student motivation to participate in teaching evaluations: An application of expectancy theory。Issues in Accounting Education，13(3)，531-550。  new window
15.Katz, J. E.、Rice, R. E.、Aspden, P.(2001)。The Internet, 1995-2000: Access, civic involvement, and social interaction。American Behavioral Scientist，45(3)，404-419。  new window
16.Lin, Carolyn A.(1998)。Exploring personal computer adoption dynamics。Journal of Broadcasting & Electronic Media，42(1)，95-112。  new window
17.Leonard-Barton, Dorothy、Deschamps, Isabelle(1988)。Managerial influence in the implementation of new technology。Management Science，34(10)，1252-1265。  new window
18.Rogers, Everett M.(2001)。The Digital Divide。Convergence，7(4)，96-111。  new window
19.Wenner, L. A.(1982)。Gratifications sought and obtained in program dependency: A study of network evening news programs and 60 minutes。Communication Research，9(4)，539-560。  new window
20.Leung, L.(2003)。Impacts of net-generation attributes, seductive properties of the Internet, and gratifications-obtained on Internet use。Telematics and Informatics，20(2)，107-129。  new window
21.Zhu, Jonathan J. H.、He, Zhou(2002)。Perceived characteristics, perceived needs, and perceived popularity: Adoption and use of the Internet in China。Communication Research，29(4)，466-495。  new window
22.Levy, Mark R.、Windahl, Sven(1984)。Audience Activity and Gratifications: A Conceptual Clarification and Exploration。Communication Research，11(1)，51-78。  new window
23.Lin, Carolyn A.(1999)。Online service adoption likelihood。Journal of Advertising Research，39(2)，79-89。  new window
會議論文
1.Ko, H.(200008)。Internet uses and gratifications: Understanding motivations for using the Internet。The Association for Education in Journalism and Mass Communication。Phoenix, Arizona。  new window
2.Lee, T.、Wang, L. L.、Bolls, P.(200208)。An analysis of the characteristics of early Internet adopters。The Association for Education in Journalism and Mass Communication。Miami, Florida。  new window
研究報告
1.章英華、傅仰止(2002)。台灣社會變遷基本調查計劃：第四期第二次調查計劃執行報告 (計畫編號：NSC90-2420-H-001-004-B1)。臺北：中央研究院社會學研究所。  延伸查詢new window
學位論文
1.Hu, J. S.(2003)。Training innovation in Taiwanese maritime education and training: Concerns, expectancy and professionalism(博士論文)。Australian Maritime College。  new window
圖書
1.(2001)。The UCLA Internet report 2001: Surveying the digital future。Los Angeles：University of California, UCLA Center for Communication Policy。  new window
2.(2000)。The UCLA Internet report: Surveying the digital future。Los Angeles：University of California, UCLA Center for Communication Policy。  new window
3.Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY：Simon & Schuster。  new window
4.Rogers, E. M.(1983)。Diffusion of Innovations。New York：Macmillan Publishing Company, Inc.。  new window
5.Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。  new window
其他
1.財團法人台灣網路資訊中心(2003)。網路主機成長，http://www.twnic.net.tw/dn/dn_g_01,htm#4。  延伸查詢new window
2.財團法人資訊工業策進會(2003)。1996年起，台灣歷年上網人口統計，http://www.find.org.tw/0105/howmany/usage_1.asp。  延伸查詢new window
圖書論文
1.Rayburn, J. D.(1996)。Uses and gratifications。An integrated approach to communication theory and research。Mahwah, NJ：Lawrence Erlbaum。  new window
2.Rice, R. E.、Webster, J.(2002)。Adoption, diffusion, and use of new media。Communication technology and society: Audience and uses。Cresskill, NJ：Hampton Press。  new window
3.Ajzen, Icek(1985)。From intention to action: A theory of planned behavior。Action control: From Cognition to Behavior。Springer-Verlag。  new window
4.Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA：Sage。  new window
5.Rice, R. E.(2002)。Primary issues in internet use: access, civic and community involvement, and social interaction and expression。Handbook of new media: Social shaping and consequences of ICTs。London：Sage。  new window
6.Rubin, A. M.(1994)。Media uses and effects: a uses and gratifications perspective。Media effects: advances in theory and research。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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