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K.、Kaplan, R. M.、Schneiderman, L. J.(1987)。Framing of Decisions and Selections of Alternatives in Health Care。Social Behaviour，2，51-59。 | 會議論文| 1. | Novais, A. Q.、Lopes, Fernando、Mamede, Nuno、Coelho, Helder(2001)。Negotiation Tactics for Autonomous Agents。Washington, DC。708-714。 | 研究報告| 1. | Segev, Arie、Beam, Carrie(1996)。Electronic Catalogs and Negotiations。0。 | 圖書| 1. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。 | | 2. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | | 3. | (1989)。Positive and Negative Decision Frames: A Verbal Protocol Analysis of the Asian Disease Problem of Kahneman and Tversky。Process and Structure in Human Decision Making。New York, NY。 | | 4. | Sterne, J.(1995)。World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy。John Wiley ＆ Sons, Inc.。 | 圖書論文| 1. | Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。 | |
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