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題名:促銷策略與消費者生活形態之研究--以百貨公司為例
書刊名:商學學報. 空大
作者:邱展謙劉熙慧曾詩茹
作者(外文):Chiu, Chan-chienLiu, Hsi-huiTseng, Shih-ju
出版日期:2005
卷期:13
頁次:頁117-143
主題關鍵詞:市場區隔促銷策略生活型態
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:40
期刊論文
1.Aaker, D. A.(1973)。Toward A Normative Model of Promotion Decision Making。Management Science,19(6),593-603。  new window
2.Nord, R.、Peter, J.(1980)。A Behavior M odification Perspective on Marketing。Journal of Marketing,44(3),36-47。  new window
3.Wells, W. D.、Tigert, D. J.(1971)。Activities Interest Opinions。Journal of Advertising Research,12(5),27-35。  new window
4.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing,38(1),33-37。  new window
5.Seipe Carol A.(1971)。Premiums Forgotten by Theory。Journal of Marketing,1971(Apr.),26-34。  new window
6.Wind, Yoram(1978)。Issues and Advances in Segmentation Research。Journal of Marketing Research,15(3),317-337。  new window
7.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing,21(1),3-8。  new window
研究報告
1.Rossiter, J. R.、Percy, L.、Donovan, R. J.(1989)。The Distinction Recall and Between Recognition and Their Role in Advertising Planning。The University of New South Wales。  new window
學位論文
1.楊亞芬(1996)。「樣品試用」促銷活動下之消費者行為研究--以台北市市民為例(碩士論文)。國立交通大學。  延伸查詢new window
2.王嘉鵬(2001)。以生活型態區隔之台北市民對第三代行動電話接受意願之研究(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Berman, B.、Evans, J. R.(1998)。Retailing Management: A Strategic Approach。N. J.:Prentice-Hall。  new window
2.Frank, R. E.、Massy, W. F.、Wind, Y.(1972)。Market Segmentation。Englewood Cliffs, NJ:Prentice-Hall Inc.。  new window
3.Kotler, P.(1998)。Marketing Management: Analysis, Planning, and Control。New Jersey, NJ:New York:Prentic-Hall Inc.。  new window
4.Marcus, B. W.(1975)。Modern Marketing。New York, NY:Ran House Inc.。  new window
5.Plotnik, R.(1996)。Introduction to Psychology。Pacific Grove, CA:International Thomson Publishing Inc。  new window
6.Reynolds, F. D.(1974)。Life Styles and Psychographics。Chicago, IL:American Management Association。  new window
7.Robertson, T. S.、Joan, Z.、Scott, W.(1984)。Consumer Behavior。Scott, IL:Foresman and Company Inc。  new window
8.Roscoe, J. T.(1975)。Fundamenyal Research Statistics for the Behavior Sciences。Austin, TX:Rinehart and Winston Inc。  new window
9.Schultz, D. E.、Robinson, W. A.(1989)。Promotion Management。Chicago, IL:Crain Book Inc。  new window
10.Engel, James F.、Kollat, David T.、Blackwell, Roger D.(1982)。Consumer Behavior。The Dryden Press。  new window
11.黃俊英(1999)。行銷研究:管理與技術。台北:華泰。  延伸查詢new window
12.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
13.Drucker, Peter F.(1954)。The Practice of Management。Harper。  new window
14.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
圖書論文
1.Pratt, W. R. Jr.(1974)。Measuring Pruchase Behavior。Handbook of Marketing。New York, NY:McGraw-Hill Co.。  new window
2.Sawyer, A. G.、Dickson, P. R.(1984)。Psychological Perspectives on Consumer Response to Sales Promotion。Research on Sales Promotion Collected Papers。  new window
3.Demby, E.(1973)。Psychographics and Form Where IT Comes。Lifestyle and Psychographics。Chicago:AMA。  new window
4.Wind, Y.、Green, P. E.(1974)。Some Conceptual, Measurement, and Analytical Problems in Life Style Research。Life-Style and Psychographics。Chicago, IL:American Management Association。  new window
 
 
 
 
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