數位內容產業是政府兩兆雙星計畫之一，蘝線上遊戲又是數位內容產業之重要應用，未來商機龐大。臺灣相關遊戲產業的廠商莫不思慮如格調整策略、整合資源以因應快速地競爭環境與市場。面對韓國主要競爭對手在線上遊戲產業之表優異與挑戰及充滿的環境，國內廠商應該如格衡量該產業的局勢、洞獨先機、找出該產業的競爭優劣勢，進一步建立自己的競爭優勢，找到未來的發方向，乃是一個相當重要的課題！本研究以Porter國家競爭優勢模型為理論基礎，藉由國內線上遊戲相關廠商的實調查，比較研究臺灣與韓國線上遊戲產業競爭優勢之差異，並分析其差異。研究結果顯示除了在相關產業、市場驅動、成本驅動等方面臺灣與韓國無顯著差異外，其餘如要素素質、要素成本、市場規模、需求差異、品質要求、基礎建設、競爭驅動、政府支持及府管制方面兩國皆有顯著差異。

This study wants to understand and explore that competitive edge of Taiwan’s on-line game industry. Therefore, the purposes of this research are as follows: 1. buy gathering and analyzing the secondary data, this study wants to understand Taiwan and Korea’s on-line game industry in terms of market structure, development and current environment. 2. Based on the Porter’s diamond model, this study wants in identify the strength and weakness of on-line game industry of Taiwan and Korea. At last, this study tries to establish Taiwan’s on-lien game industry long-term competitive strategy by giving them suggestions.