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題名:關係結合策略對忠誠度之影響--關係品質與品牌關係的中介效果
書刊名:國立臺中技術學院學報
作者:黃月春 引用關係黃識銘 引用關係
出版日期:2005
卷期:6
頁次:頁69-88
主題關鍵詞:關係結合策略關係品質品牌關係品牌忠誠度Relationship bonds strategiesRelationship qualityBrand relationshipBrand loyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:49
  • 點閱點閱:24
期刊論文
1.De Young, R.(1985)。Encouraging Environmentally Appropriate Behavior: the Role of Intrinsic Motivation。Journal of Environmental Systems,15,281-292。  new window
2.Prus, A.、Brandt, D. B.(1995)。Understand Your Customers。Marketing Tools,1995(Jul./Aug.),10-14。  new window
3.Brandt, M.(1998)。Don’t dis Your Brand。MC Technology Marketing Intelligence,18(1),46-47。  new window
4.Tam, J. K.、Wong, Y. H.(2001)。Interactive Selling: A Dynamic Framework for Service。The Journal of Service Marketing,15(4),379-396。  new window
5.Wilson, D. T.(1995)。An Integrates Model of Buyer-Seller Relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
6.Grayson, Kent、Ambler, Tim(1999)。The dark side of long-term relationships in marketing services。Journal of Marketing Research,36(1),132-141。  new window
7.Sirdeshmukh, D.、Singh, J.、Sabol, B.(2002)。Customer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing,66(1),15-37。  new window
8.Emmelhainz, M. A.、Kavan, C. B.(1999)。Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Service Firm。Journal of Market-Focused Management,4(2),161-177。  new window
9.周逸衡、黃盈裕、施清仁(20020700)。配銷商與經銷商之關係連結研究--以電腦週邊產品銷售產業為例。東海管理評論,4(1),55-90。new window  延伸查詢new window
10.Blackston, M.(2000)。Observations: Building Brand Equity by Managing the Brand’s Relationships。Journal of Advertising Research,2000(Nov./Dec.),101-105。  new window
11.Parsons, A. L.(2002)。What determines buyer-seller relationship quality? An investigation from the buyer's perspective。Journal of Supply Chain Management,38(1),4-12。  new window
12.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
13.Oliver, R. L.(1999)。When Consumer Loyalty?。Journal of Marketing,63(Special Issue),33-44。  new window
14.Fournier, S.(1998)。Consumer and their Brands: Developing Relationship Theory in Consumer Research。Journal of Consumer Research,24(4),343-373。  new window
15.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
16.Lagace, R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationships quality: The pharmaceutical industry。Journal of Personal Selling & Sales Management,11(4),39-47。  new window
17.Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing,54(4),80-93。  new window
18.Gassenheimer, Jule B.、Houston, Franklin S.、Davis, J. Charlene(1998)。The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions。Journal of the Academy of Marketing Science,26(4),322-337。  new window
19.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
20.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
21.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
22.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing,14(8),737-764。  new window
23.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
24.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
25.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
26.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
27.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。  new window
28.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
29.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Supplier Fairness on Vulnerable Resellers。Journal of Marketing Research,32(1),54-65。  new window
30.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
31.Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing,69(2),193-215。  new window
32.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報,19(6),1097-1130。new window  延伸查詢new window
33.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing,57(3),68-85。  new window
34.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
35.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
36.Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing,37(1/2),169-196。  new window
學位論文
1.陳嘉珮(2003)。銀行關係行銷策略對關係品質與顧客忠誠度影響之研究--以國內現金卡市場為例(碩士論文)。東吳大學。  延伸查詢new window
2.袁瑜卿(2002)。關係結合類型對關係品質之影響--探討產品涉入之干擾效果(碩士論文)。國立雲林科技大學。  延伸查詢new window
3.江美儀(2001)。關係結合策略對顧客承諾影響之研究--網際網路資訊不對稱屬性下之分析(碩士論文)。銘傳大學。  延伸查詢new window
4.謝依靜(2000)。關係結合策略與關係績效關聯性之研究--以金融服務業為例(博士論文)。國立臺灣大學。new window  延伸查詢new window
圖書
1.Kolter, P.、Armstrong, G.(2000)。Principal of Marketing。New Jersey:Prentice Hall, Inc.。  new window
2.Schultz, D. E.、Bames, B.(1999)。Strategic Brand Communication Campaigns。Lincolnwood, IL:NTC Business Books。  new window
3.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing Service--Competing Through Quality。New York:The Free Press。  new window
4.Nunnally, J. C.、Bernstein, I. H.(1993)。Psychometric theory。New York:McGraw-Hill。  new window
5.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
6.Blau, Peter Michael(1964)。Exchange and Power in Social Life。John Wiley & Sons, Inc.。  new window
7.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
8.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
圖書論文
1.Park, Jong-Won、Kim, Kyeong-Heui、Kim, Jung-Keum(2002)。Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
2.Monga, A. B.(2002)。Brand As a Relationship Partner: Gender Differences in Perspectives。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
3.Patterson, P. G.、Ward, T.(2000)。Relationship Marketing and Management。Services Marketing & Management。London:Sage Publications Inc.。  new window
 
 
 
 
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