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題名:以訪談法探索線上遊戲消費者購買決策程序與轉換因素
書刊名:電子商務研究
作者:駱少康汪志堅 引用關係方文昌 引用關係
作者(外文):Lo, Shao-kangWang, Chih-chienFang, Wenchang
出版日期:2005
卷期:3:3
頁次:頁289-305
主題關鍵詞:線上遊戲消費者決策程序轉換因素On-line gameConsumer decision processFactors of switching behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(16) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:16
  • 共同引用共同引用:0
  • 點閱點閱:92
期刊論文
1.方文昌(1998)。網路外部性與電腦網路服務。企業管理學報,43,37-72。new window  延伸查詢new window
2.Katz, Michael L.、Shapiro, Carl(1985)。Network Externalities, Competition, and Compatibility。The American Economic Review,75(3),424-440。  new window
3.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
圖書
1.張智超、虞孝成(2001)。網咖、連線遊戲e軍突起。台北:聯經。  延伸查詢new window
2.Mook, D. G.(1996)。Motivation: The organization of action。NY:W.W. Norton。  new window
3.石隆智、陳玫娟、群亦證券CIS小組(2001)。第一次認識GAMES產業就上手。台北:易博士文化。  延伸查詢new window
4.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer behavior。The Dryden Press。  new window
5.Kolter, P.(1998)。Marketing Management: Analysis, Planning, Implementation, and Control。London。  new window
6.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL:Dryden Press。  new window
7.林建煌(2002)。消費者行為。臺北:智勝文化事業有限公司。  延伸查詢new window
8.Shapiro, Carl、Varian, Hal R.(1999)。Information Rules: A Strategic Guide to the Network Economy。Harvard Business School Press。  new window
9.Wilkie, William L.(1994)。Consumer Behavior。John Wiley and Sons。  new window
10.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
圖書論文
1.Jones, S. G.(1998)。Information, Internet, Community: Notes Toward an Understanding of Community in the Information Age。Cybersociety 2.0。CA:Sage。  new window
 
 
 
 
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