資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(3.15.229.161)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
由訊息特徵探討廠商對競爭者新產品預告訊息之回應速度--臺灣電腦硬體製造商實證研究
書刊名:
管理評論
作者:
顧萱萱
/
李英豪
作者(外文):
Ku, Hsuan-hsuan
/
Li, Ying-hao
出版日期:
2005
卷期:
24:3
頁次:
頁1-15
主題關鍵詞:
新產品預告
;
訊息特徵
;
回應速度
;
New product preannouncement
;
Signal characteristics
;
Response time
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:15
為獲取先制優勢,許多業者採取預告方式釋放新產品訊息。面對此類眾多、紛雜的市場訊號,競爭對手需審慎解類,判斷其對自身可能造成的衝擊,以決定是否應立即採取回應措施。本研究以訊息特徵為核心,包括訊息可判讀性、訊息可信度與訊息威脅性,發展出各項訊息特徵的判斷指標,以檢視當廠商接觸到競爭者的新產品預告訊息時,如何藉由指標評估相關訊息特徵,進而影響其回應速度。經122份收集自臺灣電腦硬體設備廠商的實證資料,發現訊息能見度是訊息可判讀性的主要影響指標,訊自可信度受發訊者信譽和其所萬入的不可回復成本影響,訊息威脅性則取決於攻擊中度和發訊者塑造進入障礙的能力,而訊息可判讀性與訊息可信度是影響廠商回應速度的重要因素。
以文找文
This research studies the determinants of firm’s response time to competitor’s preannouncement of a new product via the framework of signal characteristics, including signal readability, credibility, and threat. A model was constructed to investigate the antecedents of signal characteristics and the influences of signal characteristics on firm’s response time. The results of the empirical analysis, which were based on 122 computer-related manufacturers in Taiwan, showed that signal visibility was the major antecedent of signal readability. The sender’s reputation and the irreversibility cost were related positively to signal credibility. Centrality of attack and the ability of sender to build entry barriers had the positive influences on signal threat. In addition, both of signal readability and credibility result in significant impacts on firm’s response time.
以文找文
期刊論文
1.
Calantone, R. J.、Schatzel, K. E.(2000)。Strategic Foretelling: Communication-Based Antecedents of a Firm’s Propensity to Preannounce。Journal of Marketing,64(1),17-30。
2.
Eliashberg, J.、Robertson, T. S.(1988)。New Product Preannouncing Behavior: A Market Signaling Study。Journal of Marketing Research,25(3),282-292。
3.
Sproull, Lee、Kiesler, Sara(1982)。Managerial Response to Changing Environments: Perspectives on Problem Sensing from Social Cognition。Administrative Science Quarterly,27(4),548-570。
4.
Lilly, Bryan、Walters, Rockney(1997)。Toward a Model of New Product Preannouncement Timing。Journal of Product Innovation Management,14(1),4-20。
5.
Chen, M.-J.、Miller, D.(1994)。Competitive attack, retaliation, and performance: An expectancy-valence framework。Strategic Management Journal,15(2),85-102。
6.
Mansfield, Edwin(1986)。Patents and Innovation: An Empirical Study。Management Science,32(2),173-181。
7.
Milgrom, P. R.、Roberts, J.(1982)。Predation, reputation, and entry deterrence。Journal of Economic Theory,27,280-312。
8.
Rabino, S.、Moore, T. E.(1989)。Managing new-product announcements in the computer industry。Industrial Marketing Management,18(1),35-43。
9.
Robinson, W. T.、Fornell, C.(1985)。The sources of market pioneer advantages in the consumer goods industry。Journal of Marketing Research,22(3),297-304。
10.
Smith, K. G.、Grimm, C. M.、Chen, M. J.、Gannon, M. J.(1989)。Predictors of response time to competitive strategic actions: Preliminary theory and evidence。Journal of Business Research,18(3),245-258。
11.
Robertson, Thomas S.、Eliashberg, Jehoshua、Rymon, Talia(1995)。New product announcement signals and incumbent reactions。Journal of Marketing,59(3),1-15。
12.
Liberman, M. B.(1987)。Excess Capacity as a Barrier to Entry: An Empirical Appraisal。Journal of Industrial Economics,35(4),607-627。
13.
Herbig, P.、Milewicz, J.(1994)。Marketing Signaling in Service Industries。Journal of Services Marketing,8(2),19-35。
14.
Padmanabhan, V.、Rajiv, S.、Srinivasan, K.(1997)。New products, upgrades, and new releases: a rationale for sequential product introduction。Journal of Marketing Research,34(4),456-472。
15.
Heil, O. P.、Robertson, T. S.(1991)。Towards a theory of competitive market signaling: A research agenda。Strategic Management Journal,12(6),403-418。
16.
Bowman, D.、Gatignon, H.(1995)。Determinants of competitor response time to a new product introduction。Journal of Marketing Research,32(1),42-53。
17.
Shankar, Venkatesh(1999)。New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact。Journal of Marketing Research,36(3),327-344。
18.
Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。
19.
Chen, Ming-Jer、MacMillan, Ian C.(1992)。Nonresponse and Delayed Response to Competitive Moves: The Roles of Competitor Dependence and Action Irreversibility。Academy of Management Journal,35(3),539-570。
20.
MacMillan, I.、McCaffery, M. L.、Van Wijk, G.(1985)。Competitors' Response to Easily Imitated New Products-Exploring Commercial Banking Product Introductions。Strategic Management Journal,6(1),75-86。
圖書
1.
Porter, Michael E.(1980)。Competitive Strategy。New York, NY:Macmillan。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
臺灣生產與作業管理之相關期刊文獻回顧與前瞻:從工業3.0到工業3.5
無相關博士論文
無相關書籍
無相關著作
無相關點閱
QR Code