In order to achieve a visual design has better conveyance effect, this research continues to study the relations between the comprehensibility and interestingness of design by using the visual trope method. Starting with a routine material, a rubber band for example, as the design content, then create ideas and make samples of study the effectiveness of communication. Comprehensibility is the basic condition of advertisement, however, a design considers it as first priority might leave the interestingness of design, which is an important factor in drawing attention and pleasing while conveying a design, out of consideration. In order to balance both comprehensibility and interestingness, this research uses metaphorical image information to discuss whether a design can concurrently have both. The study divides people into two groups, which are designers and non-designers, to evaluate the comprehensibility, interestingness, impression, how pleasing the advertisement is, and the relation between image information, the advertisement itself, and the title. Results of the study shows that 1) comprehensibility and interestingness are not in an inverse ratio, and to master the comprehensibility is easier than the interestingness of design. 2) To know the relation between message information, the advertisement itself, and the title will enhance the effectiveness of conveyance. 3) Designers and non-designers differ to each other obviously in cognition.