本研究目的在瞭解雲嘉南濱海地區業者對國家風景區設立之重視度與滿意度、觀光發展衝擊認知及發展態度。受訪者認為雲嘉南濱海國家風景區觀光發展所帶來的經濟、社會文化及實質環境影響，正面多於負面。另外，在觀光發展態度方面，受訪者對於「應擴大發展觀光事業、應推動東石漁人碼頭的發展、應發展生態觀光、應發展文化觀光、應發展產業觀光、應發展遊憩設施景點等」均表支持。最後，本研究建議未來於雲嘉南濱海國家風景區進行各項開發、規劃前，應著重於經濟、社會文化及實質環境之影響因素考量，避免造成日後自然環境的破壞，俾能使該國家風景區永續經營與發展。

The objective of this research is to emphasis the attitude of local shop owners towards the importance, performance, tourism impact and future tourism development of the Southwest Coast National Scenic Area in Taiwan. The interviewed local shop owners believe the tourism development will bring more positive impact on local economy, social culture and environment than the negative impact. Also, this research shows the interviewed local shop owners support “expending tourism activity, development of Dongshih Fisherman Dock, tourism development and increase tourism facility”. Finally, this research suggests that the future development of Southwest Coast National Scenic Area should consider minimizing the negative impact of local economy, social culture and environment, and avoiding damaging the nature environment for sustainable tourism.