本研究採語意分析法(Method of Semantic Differential)進行色彩配色與色彩配置位置改變對於電池意象影響之調查，其主要目的在於瞭解電池色彩意象之影響因素，藉此以了解色彩對於電池品牌意象的影響，從中探討不同色彩之配色與配置位置互換後，色彩意象的認知與延續，以供爾後相關商品設計實務與教學之參考；本研究經由專家選擇與建議以「DURACELL」為本研究之電池色彩研究樣本，將其作單一色彩改變(電池為金黑配色，改變金色範圍，黑色範圍部份不變)，採異時隔離調查之方式，探討電池色彩配色改變與色彩配置位置改變對其意象之影響。

Based on the Method of Semantic Differential, the study has explored the influence on the battery image for the change being made on color combinations and the position of color placement. The main purpose of it was to probe the factors that influenced the image of battery colors, so the results could be used as the reference for practical product design and teaching in the future. As selected and recommended by experts, "DURACELL" was used as the sample of battery colors for this study. By making the monochrome change (to change the battery's golden and black combination into single golden color while the black part remained the same) and using the isolating survey in separate times, the influence on the image for change being made on battery colors and the position of color placement was investigated in the study.