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圖書1. | 國立雲林科技大學商業自動化研究發展中心(1999)。商業現代化課程教材手冊。雲林縣:國立雲林科技大學。 延伸查詢 |
2. | Cronin, M. J.(1995)。Doing More Business on the Internet。Van Nostrand Reinhold。 |
3. | Drucker, P.(1985)。Innovation and Entrepreneurship。New York:Practice and Principles。 |
4. | Evans, Nicholas D.(2001)。Business Agility: Strategies For Gaining Competitive Advantage Through Mobile Business Solutions。New Jersey:Prentice Hall。 |
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6. | 邱皓政(2002)。社會與行為科學的量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南。 延伸查詢 |
7. | 閔建蜀、李金漢、游漢明、謝貴枝(1991)。市場管理。台北:曉園出版社有限公司。 延伸查詢 |
8. | 李長貴(1997)。績效管理與績效評估。華泰文化。 延伸查詢 |
9. | 周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。 延伸查詢 |
10. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 |