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題名:複選式類別資料的對應分析之探討
書刊名:調查研究
作者:曾薰瑤
作者(外文):Tseng, Shun-yao
出版日期:2005
卷期:17
頁次:頁175-201
主題關鍵詞:複選式類別資料集群分析對應分析Multiple-response-categorical-dataCorrespondence analysisCluster analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:28
  • 點閱點閱:24
本論文嘗試應用類別資料的專屬分析手法:「對應分析(Correspondence Analysis;簡稱CA)」,以及搭配資料縮減技巧的集群分析來處理複選式類別資料,並且以縮減空間的圖形表達方式解析多變數複選類別資料之間的關係。研究中將以實證說明資料處理的過程,研究設計包含兩部份,其一為:當複選類別項目衆多、資料矩陣龐大且雜亂無章時,搭配應用對應分析和K-means集群分析的量化與分類之特色,在不漏失資料的情況下進行複選變項縮減的工作;其二為:應用"CA of concatenated tables"方法的「壓縮(condense)」概念,將多變數複選類別之間的關聯性壓縮成一張聯合CA圖來解說之,此外並且在聯合CA圖中藉由適當輔助線的加入來描述不同變數的影響力強度。實證分析部份,是以學生性格特質、主修科系與職業期待的關聯性研究為例,資料分析結果顯示:首先將受訪學生依31項複選性格特質在解釋力為100%的30維CA空間中,不漏失資訊地縮減區隔分為六群組,之後再藉由加入輔助線說明的CA二維平面圖表達三變數間的關係結構,則同時清晰地顯示出受訪學生在選擇未來職業類別方面,除了與學生本身的性格特質相呼應之外,同時明顯地受到外在主修科系的影響。
A real-world example is used to illustrate how reduced-space approach is used to analyze multiple-response-categorical-data. When the data matrix is large and amorphous, we provide a two-part statistical analysis approach. First, a classification is performed by complementary use of CA and K-means cluster analysis in the full-dimensional space without losing information. Then, a reduced space that condenses the results of CA maps by the "CA of concatenated tables" is used to show the relationships between all multi-variable categories. Using data from a study on the relationship between students' characters, their majors and their future careers. Multiple selections were permitted form 31 categories of a student character survey (313 students). Respondents were clustered into 6 distinct character segments by K-means cluster analysis based on their coordinates in the full-information-used space (i.e., 30-dimension CA space) which accounts for 100% of the total variance. Then a reduced-space was used to reveal simultaneously the relationship between 'character', 'major' and 'future career'. The result shows that the students' careers are influenced by their character and major, especially the latter.
期刊論文
1.Gursoy, D.、Chen, S. C.(2000)。Competitive analysis of cross cultural information search behavior。Journal of Tourism Management,21(6),583-590。  new window
2.Valenchon, F.(1982)。The use of correspondence analysis in geochemistry。Mathematical Geology,14(4),331-342。  new window
3.曾薰瑤(20030600)。學生人格特質區隔分類的新思維:對應/集群分析圈集圖。醒吾學報,26,159-186。new window  延伸查詢new window
4.Green, Paul E.、Schaffer, Catherine M.、Patterson, Karen M.(1988)。A Reduced-Space Approach to the Clustering of Categorical Data in Market Segmentation。Journal of the Market Research Society,30(3),267-288。  new window
5.Greenacre, M. J.(1991)。Interpreting multiple correspondence analysis。Applied Stochastic Models and Data Analysis,7,195-210。  new window
6.Levine, Joel H.(1979)。Joint-Space Analysis of ‘Pick-Any’ Data: Analysis of Choices from an Unconstrained Set of Alternatives。Psychometrika,44,85-92。  new window
7.熊瑞梅、紀金山(20021200)。「師資培育法」形成的政策範疇影響力機制。臺灣社會學,4,199-246。new window  延伸查詢new window
8.Bourdieu, Pierre(1985)。The Social Space and the Genesis of Groups。Theory and Society,14(6),723-744。  new window
9.Hoffman, Donna、Frank, George R.(1986)。Correspondence analysis: graphical representation of categorical data in marketing research。Journal of marketing Research,23,213-227。  new window
10.Javalgi, R. G.、Whipple, T.、McManamon, M. K.、Edick, V. L.(1992)。Hospital Image: A Correspondence Analysis Approach。Journal of Health Care Marketing,12(4),34-41。  new window
11.Ji, H.、Zhu, Y.、Wu, X.(1995)。Correspondence cluster analysis and its application in exploration geochemistry。Journal of Geochemical Exploration,55(1-3),137-144。  new window
12.曾薰瑤(20050800)。圖示量化屬性資料之對應--集群分析的應用:以學生性格特質、主修科系與職業期待的關聯性研究為例。管理學報,22(4),467-480。new window  延伸查詢new window
13.Arimond, G.、Elfssi, A.(2001)。A Clustering Method for Catigorical Data in Tourim Market Segmentation Research。Journal of Travel Research,39,391-397。  new window
14.Sheppard, A. G.(1996)。The sequence of factor analysis and cluster analysis: Differences in segmentation and dimensionality through the use of raw and factor scores。Tourism Analysis,1,49-57。  new window
會議論文
1.Holbrook, Moore、William, L.、Winer, Russel S.(1980)。Using ‘Pick Any’ Data to Represent Competitive Positions。The Second ORSA/TIMS Special Interest Conference on Market Measurement and Analysis。Austin. Tx:Institute of Management Sciences。129-134。  new window
圖書
1.Coombs, C. H.(1964)。A theory of data。New York:Wiley。  new window
2.陳耀茂(1999)。多變量解析方法與應用。台北:五南圖書出版社。  延伸查詢new window
3.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
4.Greenacre, M. J.、Blasius, J.(1994)。Correspondence Analysis in the Social Sciences: Recent Developments and Application。San Diego。  new window
其他
1.Wong, Raymond Sin-Kwok(2003)。Using LEM for Log-Linear and Log-Multiplicative RC Association Models(Personal Notes)。  new window
圖書論文
1.Green, Paul E.(1981)。Two Models for Representing Unrestricted Choice Data。Advances in Consumer Research。Ann Avbor. Ml:Association for Consumer Research。  new window
2.Lebart, L.(1994)。Complementary use of correspondence analysis and cluster analysis。Correspondence Analysis in the Social Sciences。London:Academic Press。  new window
3.Super, D. E.(1984)。Career and life development。Career choice and development。San Francisco:Jossey-Bass。  new window
 
 
 
 
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