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題名:廣告模特兒外表吸引力的迷思?--不同男性產品之探討
書刊名:廣告學研究
作者:蔡佳靜 引用關係
作者(外文):Tsai, Chia-ching
出版日期:2006
卷期:25
頁次:頁107-129
主題關鍵詞:外表吸引力男性產品模特兒模特兒膚色廣告效果Physical attractivenessMale productsModelsRace of modelsAdvertising effectiveness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:300
期刊論文
1.Tesser, A.、Collins, J. E.(1988)。Emotion in social reflection and comparison situation: Intuitive, systematic, and exploratory approaches。Journal of Personality and Social Psychology,55,695-709。  new window
2.Salovey, P.、Rodin, J.(1984)。Some antecedents and consequences of social-comparison jealousy。Journal of Personality and Social Psychology,47(4),780-792。  new window
3.Kanungo, R. N.、Pang, S.(1973)。Effects of Human Models on Perceived Product Quality。Journal of Applied Psychology,57(2),172-178。  new window
4.Wood, Joanne V.(1996)。What is social comparison and how should we study it?。Personality and Social Psychology Bulletin,22(5),520-537。  new window
5.Siever, M. D.(1994)。Sexual Orientation and Gender as Factors in Socioculturally Acquired Vulnerability to Body Dissatisfaction and Eating Disorders。Journal of Counseling and Clinical Psychology,62,252-260。  new window
6.Patzer, G. L.(1983)。Source credibility as a function of communicator physical attractiveness。Journal of Business Research,11(2),229-241。  new window
7.Tesser, A. M.、Moore, J.(1988)。Some Affective Consequences of Social Comparison and Reflection Process: The Pain and Pleasure of Being Close。Journal of Personality and Social Psychology,54,49-61。  new window
8.Tesser, A.、Campbell, J.(1982)。Self-evaluation Maintenance and the Perception of Friends and Strangers。Journal of Personality,50(3),261-279。  new window
9.Striegel-Moore, Silberstein、Rodin, Judith(1986)。Towards an Understanding of Risk Factors for Bulimia。American Psychology,41,246-263。  new window
10.Petroshius, Susan M.、Crocker, Kenneth E.(1989)。An Empirical Analysis of Spoken person Characteristics on Advertisement and Product Evaluations。Journal of the Academy of Marketing Science,41,847-855。  new window
11.Martin, M.、Kennedy, P.(1993)。Advertising and social comparison: Consequences for female pre-adolescents and adolescents。Psychology and Marketing,10(Nov./Dec.),512-530。  new window
12.Kruglanski, A. W.、Mayseless, O.(1990)。Classic and current social comparison research: Expanding the perspective。Psychological Bulletin,108(2),195-208。  new window
13.Bower, A. B.(2001)。Highly attractive models in advertising and the women who loathe them: the implications of negative affect for spokesperson effectiveness。Journal of Advertising,30(3),51-63。  new window
14.Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising,30(1),1-12。  new window
15.Festinger, Leon(1954)。A theory of social comparison processes。Human Relations,7(2),117-140。  new window
16.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
17.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。  new window
18.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
19.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。  new window
20.Dion, K. K.、Berscheid, E.、Walster, E.(1972)。What Is Beautiful Is Good。Journal of Personality and Social Psychology,24(3),285-290。  new window
21.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
學位論文
1.賀傳智(2002)。廣告模特兒吸引力與產品類別搭配之廣告效果研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.楊茗月(2003)。模特兒吸引力、瀏覽者社會比較程度對負面效應探討(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.張逸民(1977)。女性模特兒的膚色與暴露程度對廣告訴求與產品印象之影響研究(碩士論文)。國立政治大學。  延伸查詢new window
4.陳敏郎(2001)。廣告代言人對推薦品牌廣告效果影響之研究(碩士論文)。國立交通大學,新竹市。  延伸查詢new window
5.彭金燕(2000)。代言人可信度對廣告效果與購買意願影響之研究(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
6.許景郎(1986)。廣告模特兒與品牌名字對廣告效果的影響-以咖啡產品為實例,新竹。  延伸查詢new window
圖書
1.Hatfield, E.,、Sprecher, S.(1986)。Mirror, mirror:the importance of looks in everyday life。Albany,N.Y:State University of New York。  new window
2.黃俊英(1987)。行銷研究--管理與技術。華泰書局。  延伸查詢new window
 
 
 
 
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