:::

詳目顯示

回上一頁
題名:客戶名單保護期間之決策
書刊名:政大智慧財產評論
作者:吳桂森耿筠 引用關係
作者(外文):Wu, Guey-senKen, Yun
出版日期:2005
卷期:3:2
頁次:頁58-94
主題關鍵詞:客戶名單營業秘密市場結構營業秘密保護Customer listTrade secretMarket structureTrade secret protection
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:115
  • 點閱點閱:26
     廠商花費相當多的金錢、時間創建具有每一個客戶習性與特徵的特殊機密資訊,作為市場競爭優勢,本文稱這些資訊為「客戶名單」。本研究係分析客戶名單最佳保護期間之決策。本研究的基本假定包括:(l)市場競爭廠商皆是在不確定情境下之風險中立與理性決策者;(2)本客戶名單之市場結構為寡占或獨占;(3)該市場每一期的營運規模固定;(4)還原工程和獨立複製成功皆具隨機性質;(5)還原工程和獨立複製成功廠商家數的機率分配為「卜瓦松分配」。本研究建構客戶名單保護期間最佳化決策過程之模式,探討還原工程成功、獨立複製成功、市場結構、產銷成本、客戶名單保護費和市場價格對此決策的影響。
     A firm expends money and time to construct “customers-specific confidential information” which contains special information about the habitual behavior and traits for each customer, in order to increase competitiveness in the market. In this paper, we describe this information as a “customer list.” This study analyzes the optimal horizon decisions for protecting such information. The basic assumptions of this study are: (1) market competitors are rational decision makers and risk neutral in uncertain situation, (2) market structure involved in such customer list is oligopoly or monopoly. (3) market size of every operational period is fixed. (4) the chance of successful reverse engineering and independent replication are random, and (5) the probability distribution of the number of the success of reverse engineering and independent replication are Poisson probability distribution. This paper establishes an optimization model for the decision-making processes and choices of the protection horizon for customer list and indicates that some important factors, including chance of successful reverse engineering, successful independent replication, market structure, costs of production and promotion, protection expense of customer list, and market price, influence this decision.
期刊論文
1.Blair, Roger D.、Harrison, Jeffrey L.(1999)。Airline Price Wars: Competition or Predation。The Antitrust Bulletin,44(2),489-518。  new window
2.Budden, Michael Craig(1997)。Safeguarding Trade Secrets。Security Management,41(3),87-89。  new window
3.Byrne, Noel(2001)。Legal Protection for Inventions, Designs and Other Information。Journal of Commercial Biotechnology,8(2),124-129。  new window
4.Chally, Jonathan(2004)。The Law of Trade Secrets: Toward a More Efficient Approach。Vanderbilt Law Review,57(4),1269-1311。  new window
5.Church, Judith L.(2001)。Intellectual Property Issues in Mergers and Acquisitions。Insight,15(3),12-19。  new window
6.Fitzpatrick, William M.、DiLullo, Samuel A.、Burke, Donald R.(2004)。Trade Secret Piracy and Protection: Corporate Espionage, Corporate Security and the Law。Advances in Competitiveness Research,12(1),57-71。  new window
7.Fraumann, Edwin、Koletar, Joseph(1999)。Trade Secret Safeguards。Security Management,43(3),63-66。  new window
8.Di Grazio, Jeanne Andrea(2001)。Professional Responsibility Considerations of Advising the Corporate Client on the Patent/Trade Secret Interface。Intellectual Property & Technology Law Journal,13(5),5-10。  new window
9.Halijan, Douglas F.(2001)。The Past, Present, and Future of Trade Secrets Law in Tennessee: A Practitioner's Guide Following the Enactment of the Uniform Trade Secrets Act。The University of Memphis Law Review,32(1),1-44。  new window
10.Kuhlik, Bruce N.(2004)。The Assault on Pharmaceutical Intellectual Property。The University of Chicago Law Review,71(1),93-109。  new window
11.Li, Kening(2005)。How to Protect Trade Secrets。The China Business Review,32(3),36-40。  new window
12.Oppold, Thomas J.(2003)。Top 10 Ways to Help Protect Your Franchise's Trade Secrets。Franchising World,35(1),57-58。  new window
13.Porter, William G. II、Griffaton, Michael C.(2002)。Using Noncompete Agreements to Protect Legitimate Business Interests。Defense Counsel Journal,69(2),194-202。  new window
14.Richmond, Rick、Caslin, Brent(2004)。Can You Keep a Secret?。Pharmaceutical Executive,24(4),58-64。  new window
15.Walsh, Marguerite S.(2003)。The Top Ten Reasons Employers Lose Trade Secret Cases--And How to Prevent Them。Intellectual Property & Technology Law Journal,15(10),1-4。  new window
16.賴文智(20041200)。營業秘密法制之研究。智慧財產權,72,74-109。new window  延伸查詢new window
17.Epstein, Richard A.(2004)。The Constitutional Protection of Trade Secrets under the Taking Clause。The University of Chicago Law Review,71(1),57-73。  new window
18.Kimes, Sheryl E.、Wagner, Paul E.(2001)。Preserving your revenue-management system as a trade secret。Cornell Hotel and Restaurant Administration Quarterly,42(5),8-15。  new window
19.Phillips, Owen R.、Mason, Charles F.(1997)。Wars of Attrition in Experimental Duopoly Markets。Southern Economic Journal,63(3),489-518。  new window
20.李旦(1999)。營業秘密之保護--關於客戶名單。智慧財產權月刊,1,117-128。new window  延伸查詢new window
21.吳桂森(20050400)。物品發明廠商智慧財產權保護決策之分析。政大智慧財產評論,3(1),23-48。new window  延伸查詢new window
22.蘇宏文(19930600)。企業致勝利器--營業祕密:談企業保護營業祕密之道。法律與你,68,64-66。  延伸查詢new window
23.徐盛國(20040300)。客戶資訊與營業秘密之芻議。智慧財產權,63,102-117。new window  延伸查詢new window
24.Ajzen, I.、Fishbein, M.(1974)。Factors Influencing Intentions and the Intention-Behavior Relation。Human Relations,27,1-15。  new window
25.Buchignani, Antony(2004)。Protecting Trade Secrets and Confidential Information: A Quick Reference。Franchising World,36(9),59-69。  new window
26.Hofmann, Erhard、von Wangenheim, Georg(2003)。Trade secrets versus Cost Benefit Analysis。International Review of Law and Economics,22,511-526。  new window
27.Berstein, Fernando、Federgruen, Awi(2003)。Pricing and Replenishment Strategies in a Distribution system with Competing Retailers。Operations Research,51(3),409-426。  new window
28.Rodriguez, Gustavo E.(2002)。Auctions of Licences and Market Structure。Economic Theory,19(2),283-309。  new window
29.Saulino, Jennifer L.(2002)。Locating Inevitable Disclosure's Place in Trade Secret Analysis。Michigan Law Review,100(5),1184-1214。  new window
30.Halan, John M.(2004)。Protecting Trade Secrets: Steps Every Trade Secret Owner Should Know。Employee Relations Law Journal,30(3),22-28。  new window
31.Vahaly, John(2000)。Technology and Market Structure: Theory and History。Southern Economic Journal,67(2),490。  new window
32.Murray, Kathleen(1994)。HR Takes Steps to Protect Trade Secrets。Personnel Journal,73(6),99-108。  new window
33.Liebman, Kenneth A.、Kahnke, Randall E.、Bundy, Kerry L.(2005)。Inevitable Disclosure: Dealing with Trade Secret Issues When Hiring a New Employee。Intellectual Property & Technology Law Journal,17(2),21-22。  new window
34.Camardella, Matthew J.(2004)。Restrictive Covenants。Employment Relations Today,31(1),109-115。  new window
35.Barrier, Michael(2004)。Protecting Trade Secrets。HR Magazine,49(5),52-57。  new window
36.Biger, Nahum、Plaut, Steven E.(2000)。Trade Secrets, Firm-Specific Human Capital, and Optimal Contracting。European Journal of Law and Economics,9,49-71。  new window
37.Winterton, Neil(2003)。Science and Sustainability: Who Knows Best?。Clean Techn Environ Policy,5,154-166。  new window
38.Vosskamp, Rainer(199909)。Innovation, Market Structure and the Structure of the Economy: a micro-to-macro Model。Economic Systems Research,11(3),213-231。  new window
39.Spiro, R. L.、Weitz, B. A.(1990)。Adaptive Selling: Conceptionalization, Measurement, and Nomological Validity。Journal of Marketing Research,27,61-69。  new window
40.Maurer, Steven D.、Zugelder, Michael T.(2000)。Trade Secret Management in High Technology: A Legal Review and Research Agenda。The Journal of High Technology Management Research,11(2),155-174。  new window
41.Apke, Thomas M.(2003)。International Protection of Trade Secrets when Using the Internet。Management Decision,41(1),43-47。  new window
42.Weil, Joseph J.(1987)。Using Lotus for Pricing and Break-Even Strategies。Journal of Accountancy,164(1),112-120。  new window
43.Geiser, Willie、Johnson, Bob(2002)。A Brave New World。Information Management Journal,36(6),47-53。  new window
44.Sheremata, Willow A.(1997)。Barriers to innovation: a monopoly, network externalities, and the speed of innovation。Antitrust Bulletin,42(4),937-972。  new window
45.Gabaix, Xavier、Laibson, David(2000)。A Boundedly Rational Decision Algorithm。The American Economic Review,90(2),433-438。  new window
46.Porter, William G. II、Griffaton, Michael C.(2001)。Identifying and Protecting Employers' Interests in Trade Secrets and Proprietary Information。Defense Counsel Journal,68(4),439-448。  new window
47.余泰魁、吳桂森、楊淑斐(20040300)。市場行銷組合與計劃行為理論之整合性分析--以線上學習為例。產業論壇,6(1),171-203。new window  延伸查詢new window
48.耿筠(20021000)。美國營業秘密判例所產生的管理含意。管理學報,19(5),949-978。new window  延伸查詢new window
49.耿筠(20040400)。影響研究機構選擇專利或營業秘密保護研發成果之因素研究。管理學報,21(2),199-211。new window  延伸查詢new window
50.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
51.Day, G. S.、Wensley, R.(1988)。Assessing advantage: A framework for diagnosing competitive superiority。Journal of Marketing,52(2),1-20。  new window
52.余泰魁、李能慧(20011200)。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究,14(4),51-76。new window  延伸查詢new window
53.Alavi, Maryam、Carlson, Patricia(1992)。A review of MIS research and disciplinary development。Journal of Management Information Systems,8(4),45-62。  new window
54.Weitz, B. A.、Bradford, K. D.(1999)。Personal Selling and Sales Management: A Relationship Marketing Perspective。Journal of the Academy of Marketing Science,27(2),241-254。  new window
55.陳怡之、黃靖惠(19950100)。技術授權契約之研究。工業財產權與標準,22,16-29。  延伸查詢new window
56.Asaravala, Amit(2005)。Decision-Making Tactics。Software Development,13(8),62。  new window
57.Hotchkiss, Anita、Fleming, Diane M.(2004)。Protecting and Enforcing Protective Orders: Easier Said than Done。Defense Counsel Journal,71(2),161-171。  new window
58.余泰魁、吳桂森、李能慧(20050700)。我國技職體系學生MP3使用行為模式之研究。資訊管理學報,12(3),189-222。new window  延伸查詢new window
59.吳景源(19991000)。談營業祕密法關於營業祕密之保護。萬國法律,107,19-24。  延伸查詢new window
60.蔡玉玲、蔣若涵(19970700)。IBM公司的營業祕密管理。智慧財產權管理,14,22-27。  延伸查詢new window
61.蔡玉玲、蔣若涵(19970400)。IBM營業祕密管理。智慧財產權管理,13,36-37。  延伸查詢new window
62.Weitz, Barton A.、Sujan, Harish、Sujan, Mita(1986)。Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness。Journal of Marketing,50(4),174-191。  new window
63.程法彰(20050300)。美國對營業秘密的保護及發展趨勢。智慧財產權月刊,75,74-92。new window  延伸查詢new window
64.劉漢容(19690300)。等候原理及其應用。工業管理 (成大),23,103-208。  延伸查詢new window
65.蘇宏文(19930500)。企業致勝利器--營業祕密:談企業保護營業祕密之道。法律與你,67,60-63。  延伸查詢new window
66.李能慧、古東源、吳桂森、余泰魁(20040200)。金門觀光客行為傾向模式之建構。管理學報,21(1),131-151。new window  延伸查詢new window
67.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
68.Ajzen, Icek、Madden, Thomas J.(1986)。Prediction of Goal-directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control。Journal of Experimental Social Psychology,22(5),453-474。  new window
69.Kovach, K. A.、Pruett, M.、Duvall, C. F.、Samuels, L. B.(2004)。Protecting Trade Secrets During Employee Migration: What You Don't Know Can Hurt You。Labor Law Journal,55(2),69-84。  new window
會議論文
1.胡均立、邱永和、陳季倫(1998)。廠商智慧財產權種類之選擇:專利權或營業秘密?。1998年全國智慧財產權研討會。新竹:國立交通大學企業法律中心。225-240。  延伸查詢new window
2.陳怡之、郭明宗、李能慧(1994)。跨國資訊技術競爭カ比較。1994年中華民國科技管理研討會。新竹市:國立交通大學。366。  延伸查詢new window
研究報告
1.Saunders, Kurt M.(2004)。Can You Keep a (Trade) Secret? - The Pennsylvania Uniform Trade Secrets Act。  new window
學位論文
1.倪志琦(1999)。遺傳演算法在演化賽局上之應用:策略生態之模擬、計算與分析(博士論文)。國立政治大學。new window  延伸查詢new window
2.劉家銘(2000)。技術授權,技術合作,策略聯盟與研究發展(博士論文)。國立臺北大學。new window  延伸查詢new window
3.鄭育仁(2003)。國營事業民營化治理與誘因機制之研究(博士論文)。國立中山大學。new window  延伸查詢new window
4.吳盛(2003)。以計劃行為理論探討資訊人員的知識分享行為(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
1.莊奕琦(200210)。個體經濟學。台北:智勝文化事業有限公司。  延伸查詢new window
2.Tanis, E. A.、Hogg, R. V.(2001)。Probability and Statistical Inference。New Jersey:Prentice Hall International, Inc.。  new window
3.梁高榮(1999)。農產品交易工程學。新竹:交通大學出版。  延伸查詢new window
4.楊國樞、文崇一、吳聰賢、李亦園(199304)。社會及行爲科學研究法。台北:東華書局。  延伸查詢new window
5.林建煌(2001)。管理學。台北:智勝文化。  延伸查詢new window
6.馮震宇(1994)。了解智慧財產權。永然文化出版股份有限公司。  延伸查詢new window
7.Teichroew, Daniel(1964)。An Introduction to Management Science Deterministic Models。Taiwan:Eurasia Book Co。  new window
8.Wackerly, Dennis D.、Mendenhall, William、Scheaffer, Richard L.(2002)。Mathematical Statistics with Applications。Duxbury/Thomson Learning, Inc.。  new window
9.Harvey M. Wagner(1969)。Principles of Operations Research with Applications to Managerial Decisions。Consultant to McKinsey and Company。  new window
10.Sutton, John(1998)。Technology and Market Structure: Theory and History。Cambridge, MA:MIT Press。  new window
11.Lapin, Lawrence L.(1976)。Quantitative Methods for Business Decisions。New York:Harcourt Brace Jovanovich, Inc。  new window
12.Bittinger, Marvin L.(1996)。Calculus。California:Addisin-Wesley Publishing Company, Inc。  new window
13.Render, Barry、Stair, Ralph M. Jr.(2000)。Quantitative Analysis for Management。New Jersey:Prentice-Hal。  new window
14.Betz, Frederick(1998)。Managing Technological Innovation。New York:John Wiley and Sons。  new window
15.Mohr, Jakki J.(2001)。Marketing of High-Technology Products and Innovations。Prentice Hall。  new window
16.榮泰生(2000)。企業研究方法。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
17.徐玉玲、徐火明(1993)。營業秘密的保護。台北:三民書局。  延伸查詢new window
18.Nachmias, C.、Nachmias, D.(2000)。Research Methods in the Social Sciences。Worth Publishers。  new window
19.林建煌(2000)。行銷管理。台北市:智勝文化。  延伸查詢new window
20.Afuah, Allan、徐作聖、邱奕嘉(2000)。創新管理。台北:華泰文化。  延伸查詢new window
21.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
22.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
圖書論文
1.Dulany, D.(1968)。Awareness, rules and prepositional control: a confrontation with s-r behavior theory。Verbal behavior and general behavior theory。Prentice Hall。  new window
2.Ajzen, Icek(1985)。From Intentions to Actions: A Theory of Planned Behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
3.許牧彥(200106)。從知識的經濟特質談臺灣專利制度的演進。知識資本在臺灣。臺北市:遠流。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE