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題名：客戶名單保護期間之決策
書刊名：政大智慧財產評論
作者：吳桂森／耿筠 引用關係
作者(外文)：Wu, Guey-sen／Ken, Yun
出版日期：2005
卷期：3:2
頁次：頁58-94
主題關鍵詞：客戶名單；營業秘密；市場結構；營業秘密保護；Customer list；Trade secret；Market structure；Trade secret protection
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:113
  • 點閱點閱:22
　　　　　廠商花費相當多的金錢、時間創建具有每一個客戶習性與特徵的特殊機密資訊，作為市場競爭優勢，本文稱這些資訊為「客戶名單」。本研究係分析客戶名單最佳保護期間之決策。本研究的基本假定包括：（l）市場競爭廠商皆是在不確定情境下之風險中立與理性決策者；（2）本客戶名單之市場結構為寡占或獨占；（3）該市場每一期的營運規模固定；（4）還原工程和獨立複製成功皆具隨機性質；（5）還原工程和獨立複製成功廠商家數的機率分配為「卜瓦松分配」。本研究建構客戶名單保護期間最佳化決策過程之模式，探討還原工程成功、獨立複製成功、市場結構、產銷成本、客戶名單保護費和市場價格對此決策的影響。
　　　　　A firm expends money and time to construct “customers-specific confidential information” which contains special information about the habitual behavior and traits for each customer, in order to increase competitiveness in the market. In this paper, we describe this information as a “customer list.” This study analyzes the optimal horizon decisions for protecting such information. The basic assumptions of this study are: (1) market competitors are rational decision makers and risk neutral in uncertain situation, (2) market structure involved in such customer list is oligopoly or monopoly. (3) market size of every operational period is fixed. (4) the chance of successful reverse engineering and independent replication are random, and (5) the probability distribution of the number of the success of reverse engineering and independent replication are Poisson probability distribution. This paper establishes an optimization model for the decision-making processes and choices of the protection horizon for customer list and indicates that some important factors, including chance of successful reverse engineering, successful independent replication, market structure, costs of production and promotion, protection expense of customer list, and market price, influence this decision.
期刊論文
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30.Halan, John M.(2004)。Protecting Trade Secrets: Steps Every Trade Secret Owner Should Know。Employee Relations Law Journal，30(3)，22-28。  new window
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32.Murray, Kathleen(1994)。HR Takes Steps to Protect Trade Secrets。Personnel Journal，73(6)，99-108。  new window
33.Liebman, Kenneth A.、Kahnke, Randall E.、Bundy, Kerry L.(2005)。Inevitable Disclosure: Dealing with Trade Secret Issues When Hiring a New Employee。Intellectual Property & Technology Law Journal，17(2)，21-22。  new window
34.Camardella, Matthew J.(2004)。Restrictive Covenants。Employment Relations Today，31(1)，109-115。  new window
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53.Alavi, Maryam、Carlson, Patricia(1992)。A review of MIS research and disciplinary development。Journal of Management Information Systems，8(4)，45-62。  new window
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56.Asaravala, Amit(2005)。Decision-Making Tactics。Software Development，13(8)，62。  new window
57.Hotchkiss, Anita、Fleming, Diane M.(2004)。Protecting and Enforcing Protective Orders: Easier Said than Done。Defense Counsel Journal，71(2)，161-171。  new window
58.余泰魁、吳桂森、李能慧(20050700)。我國技職體系學生MP3使用行為模式之研究。資訊管理學報，12(3)，189-222。new window  延伸查詢new window
59.吳景源(19991000)。談營業祕密法關於營業祕密之保護。萬國法律，107，19-24。  延伸查詢new window
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61.蔡玉玲、蔣若涵(19970400)。IBM營業祕密管理。智慧財產權管理，13，36-37。  延伸查詢new window
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會議論文
1.胡均立、邱永和、陳季倫(1998)。廠商智慧財產權種類之選擇：專利權或營業秘密？。1998年全國智慧財產權研討會。新竹：國立交通大學企業法律中心。225-240。  延伸查詢new window
2.陳怡之、郭明宗、李能慧(1994)。跨國資訊技術競爭カ比較。1994年中華民國科技管理研討會。新竹市：國立交通大學。366。  延伸查詢new window
研究報告
1.Saunders, Kurt M.(2004)。Can You Keep a (Trade) Secret? - The Pennsylvania Uniform Trade Secrets Act。  new window
學位論文
1.倪志琦(1999)。遺傳演算法在演化賽局上之應用：策略生態之模擬、計算與分析(博士論文)。國立政治大學。new window  延伸查詢new window
2.劉家銘(2000)。技術授權，技術合作，策略聯盟與研究發展(博士論文)。國立臺北大學。new window  延伸查詢new window
3.鄭育仁(2003)。國營事業民營化治理與誘因機制之研究(博士論文)。國立中山大學。new window  延伸查詢new window
4.吳盛(2003)。以計劃行為理論探討資訊人員的知識分享行為(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
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9.Harvey M. Wagner(1969)。Principles of Operations Research with Applications to Managerial Decisions。Consultant to McKinsey and Company。  new window
10.Sutton, John(1998)。Technology and Market Structure: Theory and History。Cambridge, MA：MIT Press。  new window
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19.林建煌(2000)。行銷管理。台北市：智勝文化。  延伸查詢new window
20.Afuah, Allan、徐作聖、邱奕嘉(2000)。創新管理。台北：華泰文化。  延伸查詢new window
21.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
22.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
圖書論文
1.Dulany, D.(1968)。Awareness, rules and prepositional control: a confrontation with s-r behavior theory。Verbal behavior and general behavior theory。Prentice Hall。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
3.許牧彥(200106)。從知識的經濟特質談臺灣專利制度的演進。知識資本在臺灣。臺北市：遠流。  延伸查詢new window
 
 
 
 
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