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題名：大臺北都會消費者本國中心傾向與對外國服務品牌態度之關係：以國際航空客運業為例
書刊名：東吳經濟商學學報
作者：余朝權 引用關係
作者(外文)：Yu, Chao-chuan
出版日期：2006
卷期：52
頁次：頁151-174
主題關鍵詞：消費者本國中心傾向；消費者特性；品牌態度；Consumer ethnocentrism；Metropolitan consumer characteristics；Brand attitude
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:2
  • 點閱點閱:29
期刊論文
1.Good, Linda K.、Huddleston, Patricia(1995)。Ethnocentrism of Polish and Russian Consumers: Are Feelings and Intentions Related?。International Marketing Review，12(5)，35-48。  new window
2.Klein, J. G.、Ettenson, R.(1998)。Consumer animosity and consumer ethnocentrism: An analysis of unique antecedent。Journal of International Consumer Marketing，11(4)，5-24。  new window
3.余朝權、葉晶雯(19981100)。航空客運業知覺品質與其前因變項之分析。東吳經濟商學學報，23，109-140。new window  延伸查詢new window
4.Nagashima, A.(1977)。A Comparative 'MADE IN' Product Image Survey among Japanese Businessmen。Journal of Marketing，41(3)，95-108。  new window
5.Yip, G. S.(1989)。Global strategy... In a world of nations?。Sloan Management Review，31(1)，29-41。  new window
6.Han, C. M.(1988)。The Role of Consumer Patriotism In The Choice of Domestic Versus Foreign Products。Journal of Advertising Research，28，25-32。  new window
7.Sharma, Subhash、Shimp, Terence A.、Shin, Jeongshin(1995)。Consumer Ethnocentrism: A Test of Antecedents and Moderators。Journal of the Academy of Marketing Science，23(1)，26-37。  new window
8.Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies，13(1)，89-100。  new window
9.Shimp, Terence A.、Sharma, Subhash(1987)。Consumer ethnocentrism: Construction and validation of the CETSCALE。Journal of Marketing Research，24(3)，280-289。  new window
10.Verlegh, Peeter W. J.、Steenkamp, Jan-Benedict E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology，20(5)，521-546。  new window
11.Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies，19(2)，235-255。  new window
12.Klein, Jill Gabrielle、Ettenson, R.、Morris, Marlenne D.(1998)。The animosity model of foreign product purchase: An empirical test in the People's Republic of China。Journal of Marketing，62(1)，89-100。  new window
13.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
14.李佳臻(20001100)。臺灣無線電視廣告影響消費者品牌態度之研究。東海管理評論，2(1)，1-24。new window  延伸查詢new window
15.Orth, Ulrich R.、Firbasová, Zuzana(2003)。The Role of Consumer Ethnocentrism in Food Product Evaluation。Agribusiness: An International Journal，19(2)，137-150。  new window
16.Balabanis, G., R. D. Mueller A. Diamantopoulos and T. C. Melewar(2001)。“The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies.”。Journal of International Business Studies，32,no.1，157-175。  new window
17.Cattin, P., A. Jolibert and C. Lohnes(1982)。“A Cross-Cultural Study of “Made In” Concepts.”。Journal of International Business Studies，13,no.3，131-141。  new window
18.Cui, Charles Chi and Edward I. Adams(2003)。“National Identity and NATID: An Assessment in Yemen.”。International Marketing Review，19,no. 6，637-663。  new window
19.Douglas, S. and Y. Wind(1987)。“The Myth of Globalisation.”。Columbia Journal of World Business，22,no. 4，19-29。  new window
20.Herche, J.(1992)。“A Note on thePredictive Validity of the CETSCALE.”。Journal of the Academy of Marketing Science，20,no. 3，261 -264。  new window
21.Keillor, B. D. and G. M. Hult(1999)。“A Five-Country Study of National Identity: Implications for International Marketing Research and Practice.”。International Marketing Review，16,no.1，65-82。  new window
22.Knight, G. A.(1999)。“Consumer Preference for Foreign and Domestic Product.”。Journal of Consumer Marketing，16,no.2，151-162。  new window
23.Kowalski, R. and R. Wolfe(1994)。“Collective Identity Orientation, Patriotism, and Reactions to National Outcomes.”。Personality and Social Psychology Bulletin，20,no. 5，533-540。  new window
24.Levitt, T.(1983)。“The Globalisation of Markets.”。Harvard Business Review，66,no. 3，92-102。  new window
25.Mascarenhas, O. A.J. and D. Kujawa(1998)。“American Consumer Attitude Toward Foreign Direct Investment And Their Products.”。Multinational Business Review，6, No. 2，1-9。  new window
26.McLain, S. and B. Sternquist(1991)。“Ethnocentric Consumers : Do they “Buy American’?”。Journal of International Consumer Marketing，4, No. 1，39-57。  new window
27.Netemeyer, R. G., S., Durvasula and D. R. Lichtenstein(1991)。“A Cross-National Assessment of the Reliability and Validity of the CETSCALE.”。Journal of Marketing Research，28,no. 3，320-327。  new window
28.Phau, Ian and Kor-Weai Chan(2003)。“Targeting East Asian Markets: A Comparative Study on National Identity,”。Journal of Targeting, Measurement and Analysis for Marketing，12,no.2，157- 172。  new window
29.Prahalad, C. K. and Kenneth Lieberhal(1998)。“The End of Corporate Imperialism.”。Harvard Business Review，76,no. 4，68-79。  new window
30.Rajecki, H., C. Halter, A. Everts and C. Feghali(1991)。“Documentation of Media Reflections of the Patriotic Revival in the United States in the 1980s.”。Journal of Social Psychology，131,no.3，401-411。  new window
31.Supphellen, M. and T. L. Rittenburg(2001)。“Consumer Ethnocentrism When Foreign Products Are Better.”。Psychology & Marketing，18,no.9，907-927。  new window
32.Yu, J. and G. Albaum(1999)。“ Effect of the Change of Sovereignty on Consumer Ethnocentrism and Product Preference in Hong Kong.”。Journal of Euro-Marketing，12,no.4，63-82。  new window
33.Wall, Marjorie and Louise A. Heslop(1986)。“Consumer Attitudes Toward Canadian-Made Versus Imported Products.”。Journal of the Academy of Marketing Science，14, 15,no. 2，27-36。  new window
34.Ziamou, P., S. Lysonski Y. Zotos and C. Zafiropoulos(1999)。“Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products.”。Journal of Euro-Marketing，7, No.3，59-77。  new window
學位論文
1.洪茵茵(1994)。消費者對產品服務之原產地效應研究，桃園縣。  延伸查詢new window
2.楊慎淇(2002)。意識形態、消費者本國中心主義與對外國產品態度影響之關係研究─以人壽保險業與航空客運業為例，台北市。  延伸查詢new window
圖書
1.周文賢(2000)。多變量統計分析：SAS/STAT使用方法。臺北：智勝文化事業有限公司。  延伸查詢new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.黃俊英(1992)。行銷研究：管理與技術。華泰書局。  延伸查詢new window
4.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
5.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
6.Kaynak, E. and T. Dalgic(1988)。“Irish Consumer Attitudes Towards Foreign Products: Retail Policy Implication.”。Berlins de Gruyter。  new window
 
 
 
 
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